Who are the main users of douban?

Literary youth, pseudo-literary youth, more men than women, these people have a certain economic foundation, love literature, tourism, photography, mostly office workers.

The core users of Douban are well-educated urban youth, including white-collar workers and college students. They love life. In addition to reading books, watching movies and listening to music, they are more active in douban groups and small stations, and have a heated discussion on food, clothing, housing and transportation. They are keen to participate in all kinds of interesting online and offline activities, have all kinds of ghost horse ideas, and are the initiators and promoters of online fashion. Douban has gradually become an indispensable part of their lives.

Douban is good at excavating and creating new value from the behaviors of massive users and giving back to users in various ways. With its unique usage mode, continuous innovation and respect for users, Douban is recognized as an influential web2.0 website in China and an innovative enterprise with good reputation and development potential in the industry. Douban's main profit model is based on brand advertising, interactive marketing and channel revenue in the e-commerce industry, which is constantly building and growing.

On Douban, you can freely comment on books, movies and music. You can search for other people's recommendations. All content, classification, screening and sorting are generated and decided by users, and even the content appearing on the homepage of Douban depends on your choice.

Brief introduction of douban:

Douban is a community website. This website was founded by Bai Yang (net name "Abei") on March 6th, 2005. This website started with books and videos, providing information about books, movies, music and other works. Descriptions and comments are user-generated content (UGC), which is a distinctive website in Web 2.0 websites.

The website also provides a variety of service functions such as book audio and video recommendation, offline activities in the same city, and group topic exchange. It is more like an innovative network service that integrates taste system (reading, movies and music), expression system (reading, watching and listening) and communication system (city, group and neighbors), and has been committed to helping urban people discover useful things in life.

Baidu encyclopedia-douban. com