Mid-autumn festival planning scheme

Five planning schemes for Mid-Autumn Festival activities

The Mid-Autumn Festival originated in ancient times, popularized in the Han Dynasty, shaped in the early Tang Dynasty and prevailed after the Song Dynasty. The following is the planning scheme of Mid-Autumn Festival activities I compiled for you, for reference only, and I like to collect and share!

Mid-Autumn Festival Planning Scheme 1 1. Theme of the event: Mid-Autumn Festival Moon in Love-a large lantern riddle activity.

Second, the activity time: _

3. Location: the lobby on the first floor of the shopping mall.

Four. Activity content

During the activity, anyone who shops in 50 yuan (including 50 yuan) in this mall can participate in the lantern riddle activity, and the winner can get a beautiful gift; Gifts are limited to 200 copies per day on a first-come-first-served basis while stocks last.

(1) Activity Details:

1. During the activity, anyone who buys a single ticket in this mall over 50 yuan (including 50 yuan) can participate in the lantern riddle activity; The winner can get a beautiful gift from this shopping mall, and the receipt is limited to one.

2. Send out 200 prizes every day, the quantity is limited, while stocks last.

3. With a valid sales receipt, the customer first goes to the exchange office on the first floor to verify the qualification for participating in the activity, and then goes to the riddle hanging place to choose the riddle.

4. For each riddle (No.65438 +0 to No.200), the customer should remember the riddle or take off the riddle, and report the riddle and the answer to the staff at the exchange office in the central hall, guessing at most three times. Those who still can't guess are disqualified. If you guess the correct answer, you can get a beautiful gift after signing the registration form for confirmation.

5. After the guesser wins the prize, the staff will replace the original riddle with a backup riddle for the customers behind to guess. This way can increase the interest and participation of activities and reduce the workload of staff. )

6. The Operation Department arranges three staff members to be responsible for the prize exchange, and checks whether the customer's receipt meets the guessing conditions. After the customer guesses correctly, fill in the "Gift Collection Registration Form" carefully and ask the customer to sign before receiving the prize; And stamp the special seal for activities on the customer's sales receipt and computer receipt to avoid repeating the award.

(2) Coordination of activities:

1. Operation Department: Arrange 3 staff members to award prizes, including 1 Designate the team leader to be responsible for handling emergencies in venues during the Games.

2. Loss prevention department: maintain the order of the event site and prevent the prizes and articles from being stolen.

3. Planning Department: Write the activity plan and related manuscripts, guide the layout of the central hall and create the activity atmosphere, collect riddle information, prepare prizes, and follow the whole activity.

4. Property Management Department: layout of the central hall and activity venues.

5. Service desk: do a good job of customer consultation.

6. Other departments: assist in writing riddles and prepare activities related materials.

(3), on-site materials and personnel division:

Work content completion department completion time.

Write the activity plan and related manuscripts, guide the layout of the central hall and create the activity atmosphere, collect riddles, prepare prizes, and track and plan the whole activity.

The whole process of personnel arrangement and training of the exchange team, as well as the handling of emergencies in venues.

Before the layout of the main venue and the event site and the property management of the podium.

Maintain the order at the event site and prevent theft and loss of prizes and articles before and during the event.

Assist in riddle writing, preparation of related materials, administration and other activities.

Total value of verb (abbreviation of verb)

Serial number, project quantity, project introduction and total price (RMB)

1 Simon Activity Painting 1 3.24__6.65m345

2 Exchange Desk, 2 Company Resources, 0

3 employee seats 3 company resources 0

Four colored papers, 600 sheets, 600 sheets.

5 lanterns, 200 company resources, 0

6 markers 10 black 200

7,600 prizes, 300 prizes and 6,000 prizes.

8 unforeseen expenses 1000

Total cost: 8 145 yuan only.

Whether the Mid-Autumn Festival activity planning scheme 2 can do this activity well is particularly important for whether the annual sales target can be achieved. At the same time, it is necessary to grasp the consumer psychology, limit the flow of people during the Mid-Autumn Festival and National Day, enhance the popularity and expand the sales of shopping malls.

First, the family photo contest.

Purpose of the activity: Through this photo contest, we will show what _ _ has been doing for people's lives, and take this opportunity to show consumers the beautiful landscape resources created by _ _ New Town.

Activity theme: Show the theme of family harmony and warm and happy life through photography.

Activity content: collect family-oriented photography works for all _ _ cities, select the winning works and publish them in the media.

Activity execution:

1. In order to expand the influence of this event and fully mobilize media resources, it is suggested that this event be jointly organized with relevant government departments. Specifically, this activity will be hosted by relevant government departments and undertaken by the _ _ City Photography Association. _ _ As the main sponsor and the real event controller, * * * will jointly hold this event.

2. The activity starts from the Mid-Autumn Festival, and the collection time is one month.

3. Publish the competition information in the major media in _ _ _ _ _, and provide the contestants with _ _ _ landscape photography venues, implying the contestants.

4. Professional photographers can be arranged to take pictures of the works showing the _ _ _ landscape belt to participate in the competition, and they can be used as backup. If necessary, they can be arranged to win some awards and publish them in the media as winning works.

5. Rich prizes can inspire more people to participate. The first prize proposal is a 30-inch LCD TV and a _ _ new city vip gold card (you can enjoy a 98% discount when buying a house).

Second, Mid-Autumn Festival networking activities.

Activity purpose:

Through the Mid-Autumn Festival, a traditional festival that China people attach great importance to, we will hold a grand event to socialize with the owners, show excellent after-sales attitude, enhance the social reputation and influence of enterprises, and promote the purchasing determination of potential customers.

Theme: _ _ Mid-Autumn Festival Owners Association.

Activities: On the Mid-Autumn Festival, the owners of _ _ New Town are invited to enjoy the moon and tea in the newly-built landscape area _ _ Square to spend the night together.

Activity execution:

1. Activity places, mainly _ _ square, extend to all components of the landscape belt.

2. Website layout:

(1) The main stage is set in _ _ Square.

(2) In order to protect the green space, it is suggested to cover the green space with green carpet.

(3) Moon cakes, tea and other drinks and foods are placed around the activity site for the owners to eat.

3. Participants:

_ _ owners are eligible to participate, but considering the capacity of the event site, it is suggested to publish the event information in the media, indicating that the first 65,438+000 registered customers will have the opportunity to participate in the event and get an invitation letter from _ _ New Town, each invitation letter is limited to three people. Other customers will get a mooncake gift box provided by _ _ Xincheng.

4. Live performance. _ _ employees and customers of the new town will perform on stage (singing, dancing, etc.). ) Consider hiring a live band.

5. An activity, inviting the owners to participate in some family-oriented interactive games on the stage.

(1) Parents and children are at the two ends of a long table, separated by a board, so that they can't see each other. Three kinds of food are placed in front of parents, and children eat one of them, and then show their parents the expression of eating this food. Parents can guess what kind of food their children eat.

(2) Some simple activities, such as stepping on balloons, can well render the atmosphere of the scene.

6. Prize setting, the live interactive game should give prizes to all participants on the stage, and there is little difference between winning and not winning. It is suggested that the champion prize is dvd and the others are rice cookers.

Third, western buffet dinner.

Objective: This is an activity arranged in the Mid-Autumn Festival live activities, which is mainly used to attract customers to participate in the Mid-Autumn Festival networking activities.

Activity content: prepare western-style fast food for those who come to participate in the activity at the activity site. Let the customers of _ _ New Town experience a sense of freshness, which can make consumers have a new brand association with _ _ New Town.

Activity execution:

1. Ask the chefs of local western restaurants to serve this event, and we can reach an agreement with them to increase their exposure when promoting this event, so that they can serve us for free or reduce the service fee.

2. The standard of buffet is 50 yuan/person.

Fourth, Mid-Autumn Festival gifts.

Purpose of the activity: to enhance the relationship with customers, improve the reputation of _ _ New Town in the eyes of customers, and enhance the effect of interpersonal communication.

Activity content: Give each customer a box of moon cakes.

Activity execution:

1. You can negotiate with the moon cake factory to provide them with more exposure opportunities in this activity and get their more favorable supply prices.

2. You can also consider linking with the supermarket and giving away supermarket vouchers, which is more affordable, but it is better to send moon cakes.

Mid-Autumn Festival Planning Scheme III. Organizing Committee of Activities

1. Person in charge: members of the board of directors, general manager's office and planning department.

2. Members: heads of departments

Second, the activity time

_ Month _ Day to _ Month _ Day

III. Purpose of the activity

With the help of China's traditional Mid-Autumn Festival, China's second long holiday, National Day, we will create the second consumption peak of restaurants, which will slow down the cold market after the long holiday and reduce the downward trend of consumption.

Fourth, the theme of the event

Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!

Verb (abbreviation for verb) campaign slogan

leave out

Sixth, the scene layout

(1) Off-site layout

Door couplet: family reunion welcomes the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and horizontal couplet: celebrates the festival.

Huge external wall suspension: width: height = 10. 13m, content of publicity activities.

Hang red lanterns above the door.

(2), the venue layout

1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.

2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department).

3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street.

4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; Palace lantern _ _.

5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; Hang _ _ pieces of flag.

6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.

7. A large (2m, 5m wide) lantern (made of KT board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the lantern, and other decorations are added.

Seven, publicity strategy

1, DM poster promotion.

2. TV media promotion.

A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities.

B. Activity time: _ _ _ _ _.

Mid-Autumn Festival planning scheme 4 I. Theme of the event

Family _ _ company people-I will be with you tomorrow.

Second, the purpose of the activity

1. Let employees fully show themselves, know themselves and understand the atmosphere of the corporate family during the activities.

2, realize the interaction between leaders and employees, so that workers at all levels of the enterprise can communicate under the same platform.

3. Make effective use of the activity process and its publicity strategy, which is different from the previous operations and makes everyone feel the development and progress of the company. At the same time, packaging companies will promote the formation of their external image and internal culture.

4. Through the life show of _ _ company, let people in _ _ company know themselves and find themselves, paving the way for the promotion of bi behavior identity in the future.

Third, the activity time

On the Mid-Autumn Festival.

Fourth, the venue

_ _ company headquarters canteen.

Verb (abbreviation for verb) organizer

_ _ company.

Activity of intransitive verbs

(1) Scheme solicitation:

1, all departments of the headquarters, each department shall execute at least one procedure; There are not less than _ projects of subsidiaries.

2. Complete the scheme declaration at _ _ this week.

3. Rehearse this week.

4. Program applicants should bring their own accompaniment instruments or audio CDs.

(2) 20__ Mid-Autumn Festival party site

1, relay time allocation.

(1) Folk music Mid-Autumn Festival promo.

(2) Another short promo is the beginning of the party.

2. The leader speaks.

The host introduced the guests and invited Mr. _ _ to give a speech to the employees of _ _ company, and invited everyone to raise their glasses together.

3. Implement the activities selected by each department (specific arrangements to be determined).

4._ _ Company Life Show.

Description: The purpose of this activity is to let people in _ _ company know themselves and realize the importance of paying attention to etiquette in performances. Today, employees represent a department, and the future represents the image of the whole company, so that the audience can also benefit from it. This activity has strong participation and appreciation.

There are employees selected by _ departments as the image representatives of this department, and individuals prepare three sets of life clothes, one set of summer clothes, one set of casual clothes, one set of work clothes and one set of clothes designed and matched by their own departments. Come to this _ _ company life show. After the performance, we will invite the audience to comment on it.

5. Game: Same song.

Invite leaders and employees to work together on a song, and invite the number of leaders and employees.

Mid-Autumn Festival planning scheme 5. Enjoy the moon in the Mid-Autumn Festival Garden

On the full moon night of Mid-Autumn Festival, students in the class play together, tell interesting stories about the university, eat moon cakes distributed in the class and enjoy the beautiful moon. It's comfortable and cozy.

Second, the moon dance.

On the lively campus square, a group of enthusiastic young people danced in the moonlight. What a harmonious scene! Maybe some people will have unexpected "gains".

Third, Mid-Autumn Lantern Festival activities.

Imagine such a scene: under the dazzling lanterns made by college students, students are seriously thinking about the riddles on the lanterns. From time to time, people squeezed out of the crowd and rushed to the prize exchange office, which was crowded with students. The staff of the exchange are as busy as a bee. The students who are glad to guess correctly are all holding their own small gifts: some are holding refills, some are holding moon cakes, and some are holding jelly and Chinese knots. ...

In lantern riddle activities, the main purpose is to get a sense of accomplishment when answering correctly and the joy of winning the prize. Although a little prize is insignificant, everyone will always get different gains. No matter how difficult the riddles are, learning to think can make you happy!

Fourth, Mid-Autumn Festival greeting cards (wishing cards)

Students who are still on campus don't miss their relatives at home on Mid-Autumn Festival night. A small card can warm their hearts.

On the night of Mid-Autumn Festival, I wrote my thoughts and wishes to my family on a special card, which was mailed home by the class committee or a certain club, bringing more than comfort to my family. ...

5. Mid-Autumn Story Contest

A group of people are sitting on the lawn of the playground, telling their happiness, sadness and regret. This is an opportunity to close the distance between people's hearts. Everyone likes singing and dancing at the party, and some interesting games are interspersed from time to time, which makes this year's Mid-Autumn Festival very happy.