Su brand

Su's brands include Su Chuan and Design.

Zuczug is a local designer brand founded by local designer Wang Yiyang in 2002, which has maintained its independent style and cultural connotation. Zuczug's brand positioning has gradually changed from an early personal designer brand to a more diversified multi-brand designer collection platform.

As a multi-brand collection platform based on a new lifestyle, it has a fashion brand ZUCZUG, a sub-brand 4M36, an environmental protection brand kleeklee, a sports brand An Ko Rau, an accessory brand extra one, a designer's personal brand WHM, a new concept buyer's shop in the park and a collection retail brand ZUCZUG with the same name.

Multidimensional cooperation spans photography, graphic design, architectural design, art, music, public welfare and other fields.

ZUCZUG adheres to the values of "Ping", takes "Life and Imagination" as the basic concept, and always takes real ordinary people as the image of its brand.

Brand simply refers to consumers' cognition of products and product series. Brand is the evaluation and cognition of an enterprise and its products, after-sales service and cultural value, and it is a kind of trust.

Brand is the embodiment and representative of the comprehensive quality of a commodity. When people think of a brand, it is always associated with fashion, culture and value. When enterprises create brands, they constantly create fashion and cultivate culture. Enterprises become stronger and bigger, constantly changing from low added value to high added value, and changing to high-level advantages of product development, product quality and cultural innovation. When the brand culture is recognized and accepted by the market, the brand will produce its market value.

Combined with the current business environment and consumer psychology, brand has a new definition: when people come into contact with goods, services and related publicity, they form a recognition impression and a sense of comparison with similar goods and services that they are already familiar with.

Therefore, there is no brand without comparison. Real brand marketing begins with brand research. A brand is a symbol added to a commodity by a manufacturer or distributor. It consists of names, nouns, symbols, signs, designs or their combinations. Generally, it includes two parts: brand name and brand logo.