3 golden ideas of real estate activity marketing

public relations activities are the highlight of shaping the project image and establishing the corporate brand, and it is also an artifact to attract target customers and gather popularity on the spot. Real estate activities can be roughly divided into the following five categories: the first category: speculation of urban regional plates; The second category: laying the international quality category of the project; The third category: reflecting international leisure life; The fourth category: establishing corporate brand image; The fifth category: the project's own development node class. This paper collects and summarizes some classic marketing activities that have been held in real estate for the reference of friends, and everyone no longer has to worry about what activities to plan. I. Speculation on urban regional plates 1. Marketing directors of various projects in the industry forum area discuss the influence of the regional market and the future market trend of the region. The forum uses live webcasts for publicity. 2. High-level Forum 3. Form of regional development seminar: initiated by the project, led by the government, attended by experts and scholars, and major real estate developers in the region. Content: data analysis and prediction of architectural form distribution pattern; The government's future macro-control ideas; Discussion on the relationship between real estate industry and local development. Second, establish the international quality category of the project. 4. The international forum shows the elegant and distinguished image of the project by appreciating antiques and modern art porcelain, attracts the customer groups in the collection industry, and cooperates with the soft-text publicity to achieve the purpose of selling products. 5. The joint exhibition of luxury goods, the docking of luxury brands and values, and sponsorship activities such as famous cars, watches and famous wines. The entrance is decorated with the Avenue of Stars paved by the red carpet, which symbolizes the extraordinary course celebrities have gone through. 6. Famous Auto Show 7. Swedish Crystal Exhibition Content: On-site display of Sweden's top crystal brand --ORREFORS；; Experts give on-site guidance on how to identify crystals. 8. Car test drive activities Narrow crowd activities: The purpose of car test drive activities is to deepen the visibility and reputation of the project and deepen the high-end image brand of the project; Attract the attention of big customers and high-level people to the project. Location: sales office. Activity idea: Cooperate with the media and car dealers, the developer will provide sponsorship and venues, and the media will be responsible for publicity and promotion. Media promotion: 1. Newspaper advertisement 2. Telephone invitation 3. Other promotion. 9. Wine and cigar tasting salons are in line with the aesthetic taste of high-end project owners. Create a warm and comfortable activity atmosphere. Can fully convey the noble and elegant quality of the project. Cooperate with the further implementation of the new policy of old belt through activities. 1. World Masters Auto Show 11. Miss International Tourism Competition 12. New Year Concert 1. New Year Concert can not only improve the quality of the project in an all-round way; But also can further enhance its friendly brand image with human touch; 2. At the end of the year, New Year's activities have become a hot spot in the market, and the newspaper media has failed. Accordingly, with the help of New Year's activities, it has become a very good way to attack the market; 3. Personnel owners, registered customers and relevant institutions should give full play to the market aggressiveness of the New Year concert; 4. Make full use of the theme of New Year's music, and the news media will fully cooperate; 13. Fireworks and floats during the Spring Festival, we should take the initiative to make a sound during the gap period of the market, and the government will come forward to hold a "Spring Festival Welcome Party and Fireworks Display" in conjunction with other central real estate projects, and each real estate will make floats, and one by one will tour the city during the Spring Festival! Third, reflect the international leisure life category 14. Life Home Forum 15. Life Photography Exhibition Purpose: to improve the visibility and reputation of the project. Participants: famous photographers, photojournalists, photographers, owners and customers. Activity mode: well-known photographers and owners go to the scene to shoot landscapes and buildings, select awards from them, and collect and sort out outstanding works for unified publication and distribution. 16. Golf clubs interactively select regional high-end courses, hold golf competitions by setting up bonuses, and transmit the project information among high-end customers who participate in the activities. And report the events through the media to keep the attention of the project. 17. British royal carriage garden activities 18. Exclusive reception venue: five-star hotel. Activity content: product launch conference will be held after the high-end western food reception. Cooperate with the introduction of developers, projects, international teams, property management, etc. 19. parenting education Salon parenting education is the focus of my project target customers. The activity youth education experts interacted with the owners and intended customers, presented parenting education books to the customers, and continued to explore customers and promote sales through activities. 2. Significance and function of star baby appraisal: select the owners' babies, and select the cutest babies and the most naughty babies. It can play a role in accumulating popularity and creating an atmosphere at the scene. Form and content: adopt the form of owner interaction, and let the owners know each other and get familiar with each other through their lovely children. Create an on-site atmosphere and promote on-site transactions. 21. Treasure Hunt: It is suitable for real estate with rich mountain resources to hold a "treasure hunt" on the mountain. Small gold ornaments, discount coupons, Barbie dolls and other items are placed everywhere on the mountain. Customers search according to the treasure hunt map and find the items to be their own. 22. Youth summer camp activity suggestion: Youth leader training camp; The great challenge of juvenile city survival. 23. The significance and function of paying attention to health from the beginning of physical examination: give physical examination to the owners and visiting customers and feel the warm life of the community; Attract the door and promote the transaction. Form and content: for the owners and visiting customers, health checkups are conducted, blood pressure and eyesight are measured, experts give fitness advice, advocate healthy living, cause a sensation effect, and drive more customers to participate, thus driving sales with health checkups. 24. The significance and function of the lecture on health care: according to the situation of pushing goods in two generations, the lecture on health care for the elderly is carried out; Teach health knowledge and advocate healthy living; Attract the door, promote the transaction, enliven the atmosphere on the spot and feel the warm life of the project. Form and content: for the owners and visiting customers, we will impart knowledge about health preservation, accumulate popularity, cause a sensation effect, and drive more customers to participate, thus driving sales with lectures on health preservation. 25. Significance and function of health lecture series: give lectures on health-related knowledge to project owners; Discuss the health problems that the owner cares about, and experts give suggestions; Attract the door, promote the transaction, enliven the atmosphere on the spot and feel the warm life of the project. Form and content: The series of lectures focusing on health is aimed at owners and visiting customers. Experts give health advice to different individuals, which accumulates popularity and causes a sensational effect, driving more customers to participate, thus driving sales with health knowledge lectures. 26. German customs series activities (1) "German potato meal" Tasting activity "Potato meal" is one of the most distinctive foods in Germany. (2) The "Happy Drink of Dark Beer" activity Germany is rich in dark beer. According to this feature, the "Drinking Dark Beer Competition" and "Wine Selection Competition" are set up. (3) "Pearl Carnival" Germany is a carnival country. Hold a carnival in the community to attract popularity, shape community culture and enhance customers' goodwill towards the project. Fourth, establish a corporate brand image category 27. The purpose of the charity dinner is to improve the visibility, dignity and social responsibility of the project and the enterprise. Participants: government leaders, developers leaders, owners of classic cars, owners, china charity federation, celebrities, famous collectors, media reporters, etc. Activities: banquets, charitable donations, etc. 28. Marketing strategy of Christmas Blessing Club: By organizing the traditional western festival "Christmas" and carrying out blessing activities, we can achieve close contact with new and old owners, establish a good social image of developers, and continue to strengthen and consolidate the trust of owners in order to achieve the ultimate goal of promoting sales. Core attack point: it must be held in the sales center; The breakthrough to win people's hearts is to satisfy children's curiosity, and to keep children will keep adults; The atmosphere at the scene is warm and harmonious, and the way of dressing up as Santa Claus can be matched with the way of publicity: large-scale banners on the scene, telephone notification, etc. (to reach the intended customers); There is no need for large-scale publicity. 29. Large-scale performance of the same song V. Project's own development node class 3. Ecological energy-saving forum Ecological energy-saving forum-with the help of authoritative forum, the project will enter the market with high profile. Objective: With the help of authoritative ecological energy-saving forum, the project will enter the market with high profile and accumulate market enthusiasm. Participants: government leaders and experts in ecological energy conservation. Topics: the application of solar energy in housing; Ecological energy saving and life. Pre-heating notices of mainstream mass media advertisements, full-time follow-up reports on the Internet, paper and coal, and relevant special programs or news reports produced by TV media.