Brief introduction of top photographic equipment

This year marks the centenary birthday of Hasselblad founder victor hasselblad. His passion for photography and technology means that he can thoroughly understand the needs of other photographers and constantly strive to meet this demand through technical improvement. Victor devoted his life to his chosen art category, which provided generations of photographers with a sharp weapon to capture the most touching photos in history.

The love and understanding of photography, the courage to set the highest standards of product production, and the ability and determination to invest in the photography industry represent Hasselblad's consistent core values in the past 60 years.

Today, we are still committed to a simple task: to produce the best photographic equipment known to mankind. Only by achieving this goal, can we be worthy of our brand promise-to help photographers exert their greatest potential.

The huge increase in camera sales in China marks the country's keen interest in photography and the appreciation and joy of the people of China for the development of photography technology. Therefore, China has become an increasingly important market for Hasselblad, and we will fulfill our promise to ensure that top photographers here have the necessary equipment to take the best possible photos.

It was once thought that cameras would replace still photography, but this did not happen, and with the development of digital technology, it is even more unlikely to happen in the near future. For myself, I prefer to believe that the integration of words, static pictures and readers' imagination will be better than the passive consumption of cameras.

Similarly, some people once thought that the art of writing and books would die out, but it turns out that the global book sales are higher than at any time in history. After reading this book, you will know why. I hope reading this book can bring you happiness as we do.

Therefore, we are very happy to cooperate with top photographic equipment, which has invested a lot of money from the author, photographer Zhao Jia and China Photography Publishing House. We congratulate them on publishing a high-quality work, which is excellent in information and visual impact. We hope this book will inspire readers to continue to explore their photographic potential.