What are the stages of enterprise microfilm production?

Description of pre-preparation script for commercial microfilm:

First of all, when the micro-film idea is confirmed by the customer and allowed to enter the shooting stage, the pre-planning will hand over the creative copy, picture description and proposal to the customer, and make necessary written explanations on the length, specifications, delivery date, purpose, task, plot, creative points, atmosphere and taboo of the micro-film, so as to help the customer and the post-shooting production team understand the creative background, target object, creative origin and performance style of the micro-film.

Investment valuation of microfilm shooting;

After receiving the script description, the post-production team will report the appropriate production plan and corresponding price to the company according to their own understanding and estimation of creativity, which will be confirmed by the company and advertisers.

Generally speaking, a reasonable evaluation should include shooting preparation, shooting equipment, shooting venue, shooting scenery, shooting props, shooting costumes, and the film crew (director, microfilm producer, photographer, lighting engineer, artist, makeup artist, actor, etc. ), electricity, magnetic rotation, music, editing, special effects, two-dimensional and three-dimensional production, dubbing and so on. It can even include specific options.

The demander (customer) of microfilm confirms that:

Submit the estimate to the customer, and after the customer confirms it, the customer, the advertising company and the production company sign a specific production contract. Then according to the contract and the final production schedule, the production team prepares for the next first production preparation meeting within the specified time.

Preparation before microfilm shooting:

During this period, the production company will make comprehensive preparations for all the details related to microfilm shooting, such as script making, director's explanation, lighting tone, music samples, scenery, scenery scheme, actor audition, actor modeling, props, costumes and so on. In order to seek advertising creativity as the best way to present advertising films.

First production preparation meeting: PPM is the abbreviation of English Pre-ProductMeeting. On PPM, the production company will report all the details in the filming of microfilm to customers and advertising companies, and explain the reasons. Usually, the production company will submit more than one set of production script, director's explanation, lighting tone, music samples, scenery, scenery scheme, micro-film actor audition, actor modeling, props, clothing and other details about micro-film shooting for customers and micro-film shooting production companies to choose, and finally confirm them one by one as the basic basis for shooting micro-films.

If some parts cannot be confirmed at this meeting, another production preparation meeting will be arranged (if time permits) until the final confirmation. Therefore, the number of production preparation meetings is usually uncertain. If you only hold it once, there is no difference between PPM 1 and PPM2 and final PPM.

The second production preparation meeting:

After the second preparation, the production team will submit a new preparation plan for the parts that cannot be confirmed at the first production preparation meeting (PPM 1) for the confirmation of customers and advertising companies. If all are confirmed, the final production preparation meeting (final PPM) will not be held, otherwise (if time permits) another production preparation meeting will be arranged until the final confirmation.

Final production preparation meeting:

This is the final production preparation meeting. In order not to affect the whole microfilm production plan, customers and microfilm production companies must negotiate with each other on all aspects that cannot be confirmed, and the confirmation of the three parties is the basic basis for filming microfilm.

Final inspection before filming microfilm:

Before entering the official shooting, the producer of the company makes final confirmation and inspection of all the details determined at the final production preparation meeting, so as to prevent any details from appearing at the shooting site and ensure the filming of the micro-film goes smoothly as planned. Among them, special attention should be paid to the venue, scenery, micro-film actors, special shots and so on.

In addition, before the microfilm is officially filmed, the production company will inform all parties including customers, advertising companies and relevant personnel of the film crew in writing about the shooting location, time, film crew and contact information.

According to the resolution of the final production preparatory meeting, the filming work was carried out by the film crew at the arranged time and place according to the shooting script. In order to be responsible for customers and creativity, in addition to the film crew, usually the microfilm producers of the production company will contact customers and related creators to participate in the filming.

According to experience and work habits, in order to improve work efficiency and ensure performance quality, sometimes the shooting sequence of shots is not in accordance with the shooting script, but shots with the same position and similar depth of field are shot together. In order to ensure that enough shots are shot for editing, each shot will be shot more than once, and the director may shoot more shots that are not in the script.