What is the most important factor in product shooting?

As a student majoring in commercial photography, I have a wide range of subjects. Coincidentally, I consider myself a product photography major. Therefore, as the topic of the first invitation, it is still necessary to taste. But as an inexperienced student, I can't give a highly comprehensive guiding theory. Let's talk about my own experience and ideas in making products. First of all, the subject's question is "What is the most important thing in product photography?" This question reminds me of the phrase "You can only make the best dishes with your heart" in the "God of Food" played by Master Xing. There is also the word "heart" made of glue and eggs. Of course, if the most important thing I'm talking about here is intention, then this answer is completely nonsense =w= even if it's product photography, there are still many kinds. First of all, there are differences in shooting requirements, printing and network in use, and big posters and small pictures in final presentation. For different combinations, the emphasis and shooting method are different. Different requirements will produce different shooting ideas and shooting processes. However, if we want to talk about the commonness of any product, there must be several.

Creativity and post-technology are indeed an indispensable part of product photography, especially high-end product photography. This may be an important survival skill for a product studio in charge of high-end brands. However, I think these two points are not enough to be called the soul of a product photographer, because they are neither the most basic needs nor the most difficult part of product photography. In other words, creativity and post-technology are not the foundation of product photographers.