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In recent days, the two new policies of signing restriction of Super League and U23 have once again attracted media attention, causing public outcry and doubt.

More old fans pointed out that chaos in the Super League is normal. The commercialization of the Super League began with studying the Premier League for more than ten years, but the gap with mature commercial events such as the Premier League has never been shortened. Up to now, chaos has occurred frequently, making old fans feel that history is always strikingly similar.

15 World Football News According to a survey data in June 5438+00, the Premier League ranked second in the world with an average of 36,487 spectators, while the Super League ranked sixth in the world with an average of 22,580 spectators. If we refer to the population comparison between the two countries, this gap is not just as simple as the math difference at the same level.

Market level is the best touchstone of commercialization, and the average attendance rate has clearly shown the gap between the commercialization of Super League and Premier League. The average offensive and defensive data of 15- 16 below shows the huge gap between the Chinese Super League and the English Premier League in terms of appreciation and technical content.

In the past year, the China Football Association has introduced many new measures, ranging from the U23 policy to the U23 New Deal, and at the same time restricting the introduction of foreign aid, among which the U23 New Deal, which was introduced on the evening of 24th, attracted the most attention.

The New Deal seems to foster youth training and point to the World Cup, but it means that players over the age of 23 will face the absurd situation that they can't get into the bench from the team's favorite.

Training youth training is at the expense of local veteran players; Cultivating youth training is at the expense of the complete technical and tactical system of mature teams; Promoting youth training is also at the expense of foreign aid competitiveness; The most important thing is to foster youth training and introduce a new policy, which sacrifices the appreciation of professional leagues and the overall commercialization process of the Super League, and pours cold water on such a top-level league that is gradually on the right track and dominated by the market.

Evergrande's first AFC Champions Cup is a turning point in the Super League in recent years. After the capital increased, the huge commercial IP of Super League once again attracted the attention of the media and the public. The Super League, which should have successfully completed commercial construction and improved its own system by learning from the top western commercial events, was beaten back to its original shape overnight in the public opinion after the release of the New Deal, reappearing the chaos of the past.

From a commercial point of view, the New Deal has greatly reduced the appreciation space of professional leagues, and undoubtedly greatly reduced the value of this huge IP of Super League. Will capital maintain enough enthusiasm for the football industry when the input-output ratio is decreasing? If the capital withdraws, the overall atmosphere of the football industry will gradually decline, which can be described as a vicious circle.

The existence of the China Football Association and the introduction of the New Deal should have promoted the healthy growth of the football industry in China, but now all kinds of chaos can not help but make people question again: Where is the future of football in China? Where is the future?

First, the chaos in the Super League started from the beginning.

The professionalization of football in China began at 1994.

From 1994 to 2003, the top professional football league in China was called League A, referred to as League A for short.

In 2004, following the example of the Premier League, the league system reform resulted in the "China Football Association Super League" and the Super League. This is also a milestone for China football to emulate and learn from the excellent western league system.

The original intention of the establishment of the Super League is to improve the level of the league, standardize the events and build a brand. However, due to the imperfect and irregular system at the beginning of its establishment, it took many detours and made many jokes.

In the last round of A in 2003, due to the loopholes in the formula of the Football Association, the Chongqing team could only enter the Super League if it lost. At that time, "losing into the Super League" became a joke in the streets, and the loophole itself originated from the cancellation of the relegation system by the China Football Association.

The cancellation of the relegation system originated from 200 1: After the China national team won the World Cup qualifier, the Football Association prepared for the international team to participate in the World Cup qualifier in an all-round way. This is killing the goose that lays the golden egg, but I don't want this to be cancelled, that is, five years. This is the result of the last time China football decided that the head of the football team did not follow the market rules.

This time, it's the U23 New Deal.

The cancellation of relegation caused the prevalence of fake gambling in the league after entering the Super League era. After the re-establishment of the relegation system in 2006, the Chinese Super League gradually returned to the right track.

In 2009, the anti-gambling movement in China began, and many dark sides of China football surfaced. The corresponding landmark event is that CCTV stops broadcasting the Super League.

To this end, at the beginning of 20 1 1, the Football Association asked CCTV to resume the broadcast of the Super League, but it failed.

From A to Super League, all kinds of chaos in the past 20 years have made the overall image of China football fall to the bottom in the hearts of Chinese people, and every defeat in South China has become an unspeakable pain in the hearts of Korean fans.

Second, the chaos of the Super League is rooted in people's hearts.

China football has gradually become a bottom-up heart disease for China people. After 30 years of reform and opening up, China has solved many world problems, but the only big problem that can't be solved now-soccer in China-is still embarrassing for everyone.

From the bottom up, this problem seems to be in front of today's politicians.

On the afternoon of May 23rd, after the meeting of the Central Leading Group for Comprehensively Deepening Reform, the China Football Association threw out two notices on the night of the 24th, which is also the New Deal we are seeing now. The New Deal itself can be interpreted as an action made at the meeting because of dissatisfaction with the reports in the football field. The New Deal itself is aimed at youth training and the 2020 World Cup, and it is full of the meaning of satisfying superiors.

During the winter transfer window of 15 and 16, the Chinese Super League team invested over 300 million euros. Guarin130,000 joined Shenhua, Ramirez moved to Suning for 28 million and Martinez moved to Evergrande for 42 million. The sky-high figures have made people numb, but foreign media have attracted their attention. Super League has become the most expensive league in the world for a time.

It seems that the China model is once again reflected in the football industry, but it also raises questions: Does the joining of strong foreign aid really help to improve the overall level of football in China?

Football is not just a mass sport in China. It seems to bear the dignity of the whole country and nation and represent the global image of all people in this country. A hundred years ago, we got rid of the hat of the sick man of East Asia, but a hundred years later, we got a hat called China Football. For many years, the fear that South Korea will lose every time it meets South Korea has become the concentrated expression of this national character face. We really can't win Korea? Because our dignity can't be lost to Korea, so we can't lose to football. It doesn't matter how domestic events are, and international events can't be lost.

The rapid development of China's economy is in sharp contrast with the backwardness of China's football. The national self-esteem established in the 30 years of reform and opening up cannot be destroyed by "sports events" like football. For such dignity, it seems reasonable to spend more money. After all, no problem can be solved by spending money, but can spending money really solve the big problem of football in China? Can the China model really be copied to China football?

Football is not only the focus of fans' attention in China, but losing in key games has become a national shame, which will rise to the national perspective and attract high-level attention.

From this perspective, the chaos of the Super League began with the public and was rooted in people's hearts.

If the national system is ineffective, let the games return to the market and commerce, and learn from the excellent experience of western event management and mature commercial operation in the west. In fact, the Super League has too much experience to learn from; When the market rules "hinder" the results of international competitions, it will sacrifice the will to continue the market-oriented development of the league, and the goal itself will satisfy the people's hearts.

Everyone knows that it is not advisable to kill the goose that lays the golden egg, but history is always such an interesting cycle. /kloc-At the beginning of October, the Football Management Center of the State Sports General Administration was officially cancelled, and China Football officially separated from the State Sports General Administration-this is a sign of "separation of management and management" that people in the industry think.

Today's New Deal seems to point out once again that we are just walking on an ancient historical road.

Third, the chaos of Chinese Super League and business.

In the 20 16 season, the total revenue of Super League was 654.38+0.5 billion RMB, of which 654.38+0 billion RMB came from media copyright, and the bulk of the revenue was naturally the place where various media disputed.

Before the start of this year's Super League, Oriental IC signed the exclusive official photo cooperation agency right of Super League in the next three years at the end of 1, and then PPTV won the exclusive new media broadcasting right of Super League in the next year in March. Today's headlines won the copyright resources of ultra-short video in the next four years.

Now the copyright of the Super League has sold to 8 billion in five years, and the media giant CCTV has lost the right to broadcast the Super League. The budget of CCTV150,000 to 25 million cannot meet the needs of hundreds of millions of copyright owners.

From 20 12 CCTV's 7.3 million buyout of the broadcasting rights of the Super League, to the promotion of the copyright of the Super League to 80 million last year, and now to 8 billion (a sports power) in five years, it seems that the Super League is developing in a good direction of commercialization. Now that the competition has started for nearly three months, has everything developed in a good direction? Is the level of the Super League worthy of 8 billion?

It seems that the audience of the Super League is not so sure about this matter.

A legal dispute two months ago caused an undercurrent under the calm water surface of the commercialization of Super League.

On March 27th, Oriental IC sued Osports All Sports, accusing it of making false propaganda in the name of "the official photo agency of the Super League" and sending photographers to sneak into the media photojournalist area of the stadium to take candid photos, which damaged the commercial interests of Oriental IC as the real official photo agency of the Super League. Subsequently, all sports issued a statement that Oriental IC does not have the exclusive right to monopolize the photo shooting of the event. Oriental IC has to emphasize the second article in the Confirmation of Official Photo Cooperation Organizations of Super League (20 17-20 19): "During the cooperation period, Super League will no longer cooperate with other photo organizations at home and abroad. Shanghai ingram micro Culture Communication Co., Ltd. is the only photo agency that has the right to take photos at the venue. Other photo agencies have no right to enter the venue to take photos. "

The picture copyright of Super League has always been a dispute between vision china, Osports and Oriental IC. At the beginning of the year, Oriental IC seems to have won the exclusive photo cooperation agency right of the Super League for three years, and won the best shooting position of the Super League events in the next three years. However, the reality is that the Super League events need more channels to spread and promote, and the copyright party turns a blind eye to the exclusive rights of the so-called official photo agency.

The regulations on photographers in the Media Manual of China Football Agreement Super League explicitly mentioned that photographers are forbidden to enter the competition venue and stand after the game, but these regulations are often a mere formality due to neglect of management. Stand shooting, security, and media service management are chaotic.

In the graphic broadcast of a Super League match, many photo agencies are often mixed up for pictures. As the exclusive right of the so-called official photo agency, Oriental IC, which aims to pay for high-quality pictures, has fallen behind in the controversy, and these are just the tip of the iceberg in the commercialization process of Super League.

At present, video copyright is difficult to generate signals, and most of the general infringement disputes are interception of signals for piracy, which is very clear in form; The difficulty and cost of taking pictures are much lower. It is the first time that paid auction photos are taken in the Super League. Undoubtedly, the Super League has taken a step towards the commercialization of football with China characteristics, but it has not made more protection for the rights and interests of the obligee, resulting in frequent chaos.

The introduction of U23 New Deal implies that the Football Association has given up the will to continue the market-oriented development of the league, and the road to commercialization of the Super League is still difficult.

Fourth, the repetition of history.

The Premier League does not require U23 players to play in every game, but it does require U2 1 players not to register for the league.

The Premier League also stipulates that each club must hold at least three preliminary matches in the main stadium to improve the match day experience of players and fans, while the rules stipulate that only three over-age outfielders are allowed in each game, and there is no age limit for goalkeepers, so that bench players will not be idle.

It is clear at a glance which is higher or lower in the rules. Obviously, I learned a shell about these experiences in the west, but I didn't learn the core.

A reasonable mechanism is the premise to ensure the healthy growth of the Super League, and win-win business cooperation is a long-term way to protect the Super League, which is irreplaceable by the national ideology and the new policy decided by the head.

Business is a win-win process, and the improvement of the system requires a patient growth process. Ignoring the laws of the market for the sake of temporary interests is not a long-term solution.

The abolition of the promotion and demotion system has proved this point, and U23 New Deal will prove it again.

Today's U23 New Deal only provides a new footnote for the Super League under the chaotic situation. The decrease of appreciation and competition consumes the cost of fans to pay for watching, and the business expands. However, if the rights and interests of obligees cannot be reasonably and effectively protected, the inflated premium of commercialization will calm the market, and the official perfunctory attitude towards partners will make more partners disappointed with the Super League.

Today's Super League seems to have killed the overlord of Chu, but in any case, it is only approaching the Wujiang River step by step.