IMAX's China market

Chinese mainland is one of the fastest growing international markets for IMAX, with 22 IMAX cinemas and 27 contracts, making it the second largest market in the world.

The total box office receipts of Avatar in 65,438+04 IMAX theaters in China exceeded RMB 6,543.8+060 billion (US$ 20 million+), accounting for more than 65,438+0% of the total box office of Avatar in China mainland market. The average box office per screen exceeds10 million RMB.

The highest box office theater (Beijing UME) reached RMB 2 billion+.

Tangshan Earthquake, directed by Xiaogang Feng, is the first IMAX DMR film in China, which was released simultaneously on July 20 10.

IMAX has signed three DMR films with Huayi Brothers.

More China blockbusters are still being selected.

The earliest IMAX cinema in China appeared in Shanghai, and the Shanghai Science and Technology Museum installed IMAX3D (rectangular screen) and IMAX ball curtain system, with 44/kloc-0 seats and 28/kloc-0 seats respectively. In addition to Shanghai Science and Technology Museum and Beijing Huaxing Cinema, Heilongjiang Science and Technology Museum, Nanjing Youth Activity Center in Jiangsu Province, Suzhou Science and Technology Culture and Art Center, china national film museum in Beijing, Dongguan Science and Technology Museum in Guangdong Province and Shanghai Peace Cinema have also been equipped with IMAX cinemas in recent years. Among them, Heilongjiang Science and Technology Museum, Nanjing Youth Activity Center and Dongguan Science and Technology Museum are all giant screen systems, and Peace Cinema is the first commercial IMAX cinema in China. According to Carrie Zhang, manager of the Asia-Pacific office of IMAX Company, IMAX cinemas under construction in China include China Civil Aviation Museum, Guangdong Science and Technology Museum, Chongqing Science and Technology Museum and Chongqing Children's Palace. In terms of commercial cinemas, there are projects under construction in Nanjing, Chengdu, Zhengzhou and Shenyang. Up to now, IMAX has 22 IMAX cinemas in Chinese mainland, and another 27 have signed contracts, making it the second largest market in the world. IMAX has achieved good results in China, and the IMAX ball screen projection halls of several science and technology museums have become the key projects of the venues and the ideal carrier for scientific and educational publicity. In terms of commercial operation, the box office of Polar Express: IMAX Stereo Experience, which was shown in the IMAX screening hall of Peace Cinema in 2005, is almost equal to the sum of the 35mm versions shown in all other theaters in Shanghai, which shows the commercial potential of IMAX.

In June 2006, the IMAX version of the American disaster blockbuster Poseidon will be released in Beijing and Shanghai through Peace Film Capital and Huaxing Studios. In mid-July, the IMAX version of Superman's latest episode "Superman Returns" will also be released in these two theaters. In particular, imax and Warner Bros. will jointly make the 20-minute climax of Superman Return into a 3D effect, so that the audience can appreciate the charm of Superman Clark Kent on the IMAX giant screen through stereoscopic glasses.

It was not until 2008 that Batman Prequel 2: The Dark Knight was the first commercial feature film shot on IMAX film. However, because the camera is so huge, director Christopher Nolan can only use it to shoot eight scenes of the film, which takes about 30 minutes in total. Last year's Transformed king kong 2 also filmed three action scenes with IMAX cameras.