How to build a personal brand?

It was difficult for people in the past to become personal brands, but now they can use the media platform to become personal brands. You must be a good voice on the Internet. You can post in forums, write articles on blogs, send short videos on video networks, write jokes by Weibo, and write articles on WeChat public platform. These behaviors are vocalization.

Use your own online media platform to continuously output valuable content, and use the convenience of network communication to attract specific traffic. In this way, you can quickly build a personal self-media brand and become a personal brand network celebrity. Are all the great gods on the internet made like this?

Miao Fei believes that what we see is only the appearance, and our personal brand must see the essence through the appearance. If you want to do a good job in personal brand, you must do a good job in strategic planning of personal brand operation. It is divided into four main steps:

strategic planning

business model

communication channels

Operational service

Step One: Strategic Planning

To become a media celebrity, we must first choose a segment that is not very competitive, has great room for development, and is willing to develop in this industry for a long time. Then determine the service target and select the target market.

Give yourself a clear positioning, so that the personal brand from the media will occupy a unique impression in the hearts of the clients. At the same time, positioning can also clarify the direction of media development in the industry.

Plan the strategy from the early stage of media operation and do the above three things well: 1. Select segmentation field 2. Select the target market. Give a clear positioning. It will be easy to handle in the future.

Step 2: Business model

People's desire for content output has never changed. Every time a new platform appears, a small number of people who like text output and sharing can get rich returns on these platforms.

There are also some self-media with unclear profit direction, which makes it difficult for operators to generate income in a short period of time and make it difficult for operators to sustain. What products and services do we provide through the media?

You can sell goods, services, consulting, courses, communities and experiences from the media. Choose your operation project, project productization and product branding. The brand IP. Standardize services. Make a good price, marketing plan and sales channels for products. Gradually improve the business operation mode in the operation.

Step 3: Communication channels

There are many ways of communication in the network: words and pictures, audio, video, documents and so on.

According to the platform, it can be divided into audio platform and popular fm platform.

Video platforms: Tik Tok, Bi Li, etc.

Media platforms: WeChat, Weibo, Headline, etc.

Document platform: various libraries, etc.

Choose the media platform that suits you. In operation, if you feel that a platform has an opportunity, you must devote yourself to it. Why?

A former friend of mine has been serializing long mystery novels on the Internet, which is tepid. Later, he moved to Banyan Tree Network, which happened to be acquired by Shanda Literature. After the adjustment of Banyan Tree, his novels were pushed to the front page and directly sensationalized into the suspense mystery novel camp.

Step 4: Operate the service

With the increase of operation time, more and more fans will pay attention to it. Many fans are staged. They pay attention to you recently and may not pay attention to you in the future. Therefore, we must re-operate. Minimize the loss of fans and attach importance to back-end services.

Miao Fei suggested: while operating the media, transfer fans to WeChat's personal number, interact with friends through friends circle and dialogue, and cultivate relationships. After facilitating the transaction, we should pay more attention to the back-end service, generate a good reputation, let users share it, and have a fission effect.

Through the above planning, we can share dry goods, keep original content and improve the value of articles. What we need to do next is a continuous output process. Only by forming your own personal IP value can you continue to attract fans and become an influential personal brand network Red Bull in a specific circle.