Traditional Culture Encyclopedia - Photography and portraiture - How to find customers for children's photography

How to find customers for children's photography

I have been to a children's photography shop. Let me talk about my understanding and experience.

Children's photography is actually a portrait photography that is easier to make money. Of course, this was before the epidemic. I don't understand it recently. After all, photography has been greatly influenced. Children's photography shops are generally around children, so there are mainly several kinds of customers:

1. Travelling tourists, advertisements near the entrance and photo shop, and passing guests will naturally enter the store if necessary.

2. Cooperate with local kindergartens, schools and other institutions to acquire customers. Kindergarten is a gathering place for children, and cooperation with institutions can have a stable demand for shooting, but the frequency of taking pictures is relatively fixed.

3. Customers obtained through advertising promotion channels. The most basic marketing is advertising promotion, such as TV advertisements and online delivery.

4. repeat customers and refer customers. This is a marketing method known to many people who have run photography shops. They rely on word of mouth to expand their influence and rely on the help of old customers to accept. The photo service is good, and it is a simple and very effective way for old customers to come back and take photos and introduce them to their friends.

(I took photos at home, straight out, non-professional)

Customers are God, not fooled, so providing quality service to customers will bring objective repeat customers and recommendations, which is the foundation of management. Many photo studios are actively looking for customers to recommend, you can refer to it.