Traditional Culture Encyclopedia - Photography and portraiture - What is tvc?
What is tvc?
TVC: TV advertising, unlike previous movie advertisements, TVC is usually relatively low-cost and easy to operate.
The advent of the Internet era has led to the emergence of more TVC advertisements. On the contrary, the original CF advertisement withdrew from the historical stage. The re-emergence of TVC means that commercial advertising is at the high end of advertising again.
Television advertising is also called TVC, television advertising.
In most cases, we also call TVC a high-end commercial advertisement.
Extended data:
Giving products emotional, cultural, taste and other heterogeneous characteristics to increase product affinity is not suitable for TV advertising: there is a large amount of information to be conveyed, many publicity and consumer groups to be remembered, narrow products, products that are prohibited from TV advertising by national laws, and other non-public communication.
When the TV advertisement is finished, the customer can hand over the master tape to the publishing unit for final release. The publishing unit can be a TV station, an advertising company, an accompanying advertising company or other media publishing and distributing unit.
Baidu encyclopedia -TVC advertisement
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