What are the planning points of the new product launch conference?

As a common project, activity planning is an indispensable link and a very important content for an enterprise. A high-quality event planning can not only get twice the result with half the effort, but also enhance the cohesion of the company. We must attach great importance to the company's activity planning, so how to successfully complete a perfect activity planning? Hangzhou event planning outsourcing company is here to introduce you:

Large-scale event planning is a purposeful, planned and step-by-step social coordination activity involving many people. This definition should grasp three important concepts:

1, large-scale activities should have a clear purpose. Large-scale activities often consume a lot of resources, including manpower and material resources. If a product wants to enter a central city, I'm afraid it will cost millions of dollars in communication fees. Recently, I worked as a public relations officer for a company in Shanxi in Shenzhen, and the expenses amounted to several million. Why spend so much money to organize such a large-scale activity? Of course, it is for the communication needs of enterprises to attract more people to buy his shares, which is the goal of large-scale activities. It is impossible to spend money on activities without a purpose, and it is not worthwhile to have a clear purpose. We often meet some manufacturers. They see other people's company's celebration activities, but also want to do celebration activities, demanding that the activities be more lively, larger in scale and higher in specifications. But I don't know why, what information to spread in the activity is not clear and obviously has no purpose.

2. Have a plan. Everything must be planned, and large-scale activities are no exception, which need careful planning.

3. Multi-person participation is an important concept of large-scale activities. Since it is a large-scale event, there should be many people attending, but it is not a large-scale event with a large number of participants. A unit has 10,000 employees, and there will be a general meeting with many people attending. Can you say this is a big event? The fundamental difference between large-scale activities and small-scale activities lies not only in the number of participants, but also in the degree of socialization of activities.

Matters needing attention in large-scale activities

1. The planning scheme of large-scale activities needs to include detailed division of labor (specific to people) and completion time.

2. When preparing for the meeting, it is best to list the materials, and designate a special person to implement and keep them, so as not to forget or lose them;

3. Generally, it is necessary to prepare the leader card, moderator card and sign-in card of the rostrum, mineral water, documents and materials issued by the rostrum (usually printed on pink paper), pens, flowers, seminar flags, national anthem tapes, etc.

4. Generally, you should enter the site at least 2 hours in advance, leaving enough time to decorate the site. Participants need to enter the venue half an hour in advance.

5. Leading guests need to contact the small conference room in advance. Those who arrive first will be guided to the small conference room to have a rest, and then they will be guided into the venue when the activity officially begins.

6. Borrowed audio equipment must be debugged in advance to ensure foolproof; When necessary, prepare recording pens, mp3 and other on-site recording equipment (which also needs debugging), and assign special personnel to be responsible for it;

7. If you need to play ppt live, you need to copy all the PPT to your laptop in advance, put it in a desktop folder, and prefix it in sequence. You need to debug the position and resolution of the projector in advance.

8. For large-scale activities, the agenda PPT should be prepared in advance, with one page PPT for each agenda and a larger font. Related pictures can be properly matched, and the agenda PPT should be played when the host introduces it. Note that the display effect of computer screen is often quite different from the projection effect, and the contrast between font color and background color may need to be adjusted;

9. Large-scale activities must also set up sign-in seats, and designate special personnel to be responsible for signing in;

10. All large-scale activities should contact the research report to arrange students to take photos and videos and write press releases. For major events, you need to contact Mr. Xu Erchuan and Mr. Chang Lu, the news center of our school, and hand in a press release after the meeting.

1 1. After the meeting, count the materials and tidy them up before leaving the site, so as to avoid losing them with you.

12. After the activity, you should take the initiative to send the press release, photos and summary of the activity to the relevant person in charge in time.

13. When playing cards, the name of the leader with the highest position should be placed in the center, the name of the leader with the position or the second position should be placed on his left, the name of the leader with the highest position should be placed on the right, and so on, and the following should be placed in the order of "left and right". Special attention: the people on the left and right are those who put their seats in front of the audience.

The above are the problems that should be paid attention to when planning a meeting successfully. I hope it helps you. If you still have questions about the event planning, you can ask us to outsource the event planning of Zunyi Conference in Hangzhou.