How to get from the bridgehead of Shiyan Forging Factory to Wantong Industrial Park in Zhejiang Road?

City: Tongxiang

Telephone Area Code: Description: 0573

New Oriental Village Xinhe Village Qi Xing Village Yong Lian Village

Xinlian Village and Puzhai yongle village in the village.

Rongyu Village, Xinxing Village and Youcheqiao Village in Puyuan Town

Xingang Village, Haibin Village, Hongqi

China woolen sweater town-Puyuan Town, Tongxiang City, Zhejiang Province,

& lt& gt update time: 2008-1-1910:14:15.

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Puyuan, a famous woolen sweater town in China, is a famous "history of five towns in the south of the Yangtze River" and one of the birthplaces of "China Pu Silk" at home and abroad. Located in the center of Suzhou-Hangzhou Golden Triangle in Shanghai, it is 27 km away from Shanghai, Hangzhou/KLOC-0 and 65km away from Jiaxing, with convenient transportation and unique geographical location.

Puyuan woolen sweater market, founded in 1988, is located on both sides of National Highway 320. No one would have thought that this year, one side of a road built by several people built a simple woolen sweater market through fund-raising and became the largest woolen sweater distribution center in China. After 10 years of development, it has standardized and managed a large professional market-woolen sweater market-Puyuan. 12 168900 tons market can be traded in 5000 freight centers, with an annual shipment of more than 5 million sweaters, which are sold all over the country and exported to Japan, France, South Korea, Italy, Britain, Russia, South Africa, the Middle East, the East and other countries and regions. ?

When Puyuan woolen sweater industry appeared in the market, it originated from snowballing Puyuan woolen sweater industry, which attracted a large number of woolen sweater manufacturers around the world to set up trading markets to complete, thus entering the fast lane of development and the interaction between market and industry.

Based on this understanding, the Municipal Party Committee and the Municipal Government set up the shirt market management committee directly under the wool, leading 2 1 unit to invest nearly 100 million yuan to expand the trading scope. In order to meet the market demand, June 1999 and 1-3 marked that the elevation transformation of the administrative committee area started the market transformation in an all-round way, and a boutique street opened with high-grade products, which marked the overall upgrade of the market grade. With the support of the government's spontaneous establishment and the innovation of management system and model, the market of Puyuan sweaters has taken off.

Development of sweater industry

In the past 30 years, Puyuan started with three hand-operated flat knitting machines, and developed to sell more than 500 million sweaters this year at an extraordinary speed. Domestic famous brands, such as Armani, Pierre Cardin, Lanweilong and other international famous brands, as well as Wang Lu, Erdos, Bosideng and Hengyuanxiang. , will be transferred to your sweater here. Relying on their hard work and wisdom, Puyuan people have embarked on a new road to develop regional economy with local characteristics and build regional industrial brands. Nowadays, Puyuan is an attractive fragrance, attracting businessmen from all over the world!

Integrating resources, gathering popularity, expanding influence, and constantly enhancing the market radiation efficiency of enterprises, the key point is to cultivate and develop the Puyuan town market. On the one hand, market management departments often use chambers of commerce, trade associations and chambers of commerce to hold foreign economic and trade knowledge, training and seminars, especially in the era of textile quota promotion and changes in the international clothing market, so that textile business owners realize that the international market is facing re-differentiation, and whoever occupies this market first should benefit. On the other hand, starting from the hardware, set up a foreign trade service center to provide one-stop foreign trade services for enterprises. According to international practice, Puyuan Market has also set up a third-party product inspection and testing service platform. Zhejiang Jingwei Notary Inspection Company has been notarized by the national laboratory accreditation body, and can provide third-party product testing services to knitting enterprises and merchants. Puyuan woolen sweater market covers an area of 350,000 square meters, and the central business district has sprung up like mushrooms after rain. The Market Management Committee and Tongxiang Sweater Chamber of Commerce also cooperated with Alibaba to establish an online trading platform, and sweater enterprises went to the international market.

The development strategy of "going out"

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With the efforts of a strong government, the sweater industry in Puyuan has learned to walk on two legs. The domestic management department of fresh-keeping has organized enterprises to "go out" to participate in exhibitions for many times, and sent economic and trade delegations to Europe, the Middle East, Russia and other foreign trade clothing markets for mutual visits and publicity. Gradually from the "going out" of Puyuan sweater brand and reputation to the "going out" and speed meeting of internationalization strategy in the process of economic development.

"Going out" has brought about the transformation and industrial upgrading of Puyuan sweaters. The institutions such as Donghua University, Zhejiang University, Beijing Zhejiang University and Jiangxi Institute of Fashion have formed various forms of technical service systems and information platforms, and the technical consultation and market research services of wool knitted sweater enterprises have been fully upgraded, which has promoted the development of the industry. Puyuan Human Resources Service Center has been put into operation, providing good human resources for enterprises.

Through the guidance, Puyuan woolen sweater products have achieved a warm transformation. Puyuan's fashion produces new raw materials every year, from iced hemp to Tencel. From mercerized cotton and island cotton to various natural blended fabrics, style, environmental protection and comfort have become people's first choice. Anti-pilling technology finished by Puyuan is in a leading position in knitted garments, soft technology and environmental protection technology, which can improve the quality of sweaters and reach international standards, technologies and green barriers under WTO rules. Earlier this year, Zhejiang Bird Co., Ltd. developed antistatic finishing of wool fabrics and non-ironing finishing of knitwear. These two technologies are a relief for finding partners to produce sweaters and put them on the market. At present, the ancient company cooperates with Donghua University, is a service center for scientific and technological innovation, and is the founder of Zhejiang sweater dyeing and finishing technology.

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The scale of "going out" Puyuan sweater enterprises has expanded rapidly. The management department of the sweater industry in Puyuan actively supports small and medium-sized enterprises, establishes leading enterprises, guides enterprises to use high and new technologies, transforms and upgrades traditional industries, enhances international competitiveness, and further consolidates the foundation of the sweater industry in Puyuan area. The first sweater enterprise introduced equipment, carried out technical transformation and updated production technology, and the company became bigger and stronger. In the first half of this year, more than 20 sweater enterprise registration authorities needed to import more than 350 fully automatic computerized jacquard flat knitting machines, and nine enterprises applied for technical transformation.

"Brand development strategy

In Puyuan, people feel the deepest brand of Puyuan sweater. As a part of Puyuan's corporate culture, promoting its brand and building its own brand have been put on the most important agenda: the development of Puyuan's sweater industry. They believe that the composition of many brands is an inevitable requirement for the development of a local culture. Conversely, a local culture also plays a certain role in promoting the development of local brand building. Therefore, management departments should guide enterprises to take the brand-oriented development path and brand strategy. Attract well-known brands such as Pierre Cardin, Valentino, Lanweilong, Crocodile, Hengyuanxiang, Erdos, Wang Lu, Zhenbei and Chun Zhu to settle in the brand building base of China Puyuan Sweater Industry, and exhibit international brands, which will never end.

Merchants' investment environment is often more useful to attract foreign investors than to introduce personnel, and Puyuan Sweater City knows this well. They constantly improve the construction of software and hardware, invest in Puyuan and advocate a voluntary investment environment. By cultivating Puyuan sweater market, it has grown from a small market to the largest sweater distribution center in China, forming a complete professional marketing, printing and dyeing, finishing, logistics industry chain, production, sales, research and information center, and a national sweater and knitted clothing. Good industrial advantages and entrepreneurial environment provide businesses with broad development space. What is the planned area of Puyuan Sweater City Industrial Park? 37 square kilometers, under the jurisdiction of Indus and Longxiang. Puyuan has introduced a total of 168 projects, attracting 4.6 billion yuan, and has signed more than 50 investors waiting to invest in the park.

Wool sweater market development

Puyuan woolen sweater market has experienced 17 years of development, and always pays attention to establishing a good internal and external environment. Hardware and software environment, because they know how to decide the success or failure of a professional market. Integrating the joint administrative law enforcement bureau, law enforcement forces, fire squadrons and squadron police to rectify the consignment industry, focusing on cracking down on counterfeit trademarks, and forming a human resources service center, Puyuan sweater market has always spared no effort to standardize management, creating a stable and orderly business platform for the majority of operators and investors.

If today's Puyuan woolen sweater market becomes the national industry leader, it will also help them to look further and go earlier on "about the environment and development". In 2000, the business thinking development group of business users launched a summer knitted T-shirt. Seeing this phenomenon, the sweater of the store manager Puyuan is positioned as a fashion sweater, which is the need to break the off-season and expand the sales area. Therefore, market management, increase scientific and technological support, encourage enterprises to develop new products, all kinds of summer ice hemp, Tencel? Mercerized cotton, sea island cotton knitted clothing constantly. Today, I finished the knitting industry in Puyuan, and the technology is not only leading in the country, but also internationally renowned.

The recent production base and industrial expansion, to a certain extent, require operators to collect such ideas, which has given birth to the development process of directly operated Puyuan Sweater City Industrial Zone and Puyuan Sweater Market. An important turning point. Like a magnet, it not only attracts not only sweater enterprises scattered around the industrial zone, but also attracts some well-known clothing enterprises to join the industrial chain to promote wool spinning, knitting, printing and dyeing and finishing, forming a powerful sweater industrial cluster.

The insatiable marketing manager didn't stop. Puyuan woolen sweater market concept, market-oriented reform and innovation to explore and improve the market field, 350,000 square meters of central business district has sprung up, and the tangible markets established by foreign trade service center, World Trade Center, International Trade City, International Trade Center and Jinmao Building have extended to intangible markets.

Puyuan woolen sweater market is steadily moving towards building a modern trade city and an international research base for the production and marketing of knitted garments.

Development of woolen sweater private economy

Puyuan Town, one of the important windows of Tongxiang's reform and opening up, is a strong economic town in Tongxiang City, Zhejiang Province, with good development prospects and a strong radiation and demonstration role for surrounding areas. This is mainly due to the support of the private economy, and the sweater puyuan has a block economy with local characteristics.

First, the development status of private economy of Puyuan sweaters

The private economy of Puyuan woolen sweater was formed in 1970s, 1980s and 1990s. According to a recent survey, there are 65,438+0,776 sweater producers and processors in Puyuan, and 8,965,438+0.2 employees in the private sector of sweaters, including 5,722 in the town (64%) and 365,438+0.90 in other places, accounting for 36%. A total of 57.38 million sweaters were produced and processed.

The development of sweater industry has promoted the development of sweater specialty in the rapidly expanding market. At present, the market covers an area of 570,000 square meters, with a building area of 220,000 square meters. There are more than 5,000 booths, sweater trading, jewelry trading and consignment center 10. Through the construction of Puyuan Clothing City, 65438-0998 expanded the market operation field, balanced the contradiction between the off-season and the peak season of the market, and promoted the stable development of the market balance. Puyuan Sweater City Co., Ltd. was formally established in August 1999. The established joint-stock limited liability company completely straightened out the relationship between all property rights units. Separate market share from administrative management and development, speed up the establishment of modern enterprise system and improve the level of market management. At present, our ongoing preparatory work, the construction of a famous city of regenerated sweaters in Puyuan Sweater City Industrial Zone, will greatly improve the gathering power and radiation power of sweaters, and the private economy of sweaters will become a new economic growth point of Puyuan.

Some ideas to promote the sustainable development of woolen sweaters from the perspective of private economy of Puyuan woolen sweaters, and the general trend is good. In the past, the era of small-scale, small-scale production and family workshop in sweater industry has not adapted to the requirements of modern market economy. Facing the new opportunities and challenges, we must strengthen the guidance, management and service of good articles with the sense of hardship, and promote the private economy of woolen sweaters in our town to achieve a new leap.

1, actively guide the development of sweater private economy and enhance the stamina.

Sweaters everywhere in our city, private enterprises are smaller and more competitive, guide and promote the development of superior enterprises, support the superior road of superior enterprises, make full use of enterprises to promote local economic prosperity, guide the development of individual and private owners, develop themselves by relying on science and technology, encourage individual and private owners to invest funds to update equipment, encourage individual and private owners, and speed up product development and brand name with scientific research units, guide individual and private owners to take the road and make horizontal joint ventures. Encourage trans-regional enterprises to have a certain scale of production, cross-industry operation, form a large-scale production advantage, guide individual and private owners to enter the park, cluster development road, plant sweaters with large economic scale advantages, guide individual and private owners, develop export-oriented economy, encourage sweaters to be exported to our city, and fully tap the potential of industrial development.

2. Attach importance to management and cultivate new advantages in the development of sweater private economy.

Strengthen management, tap the connotation, constantly enhance management advantages and promote the development of private economy. First of all, we should strengthen the management of raw materials, production, quality, sales and quality, put an end to the phenomenon of shoddy, and secondly, we should promote the self-management of woolen sweater private enterprises. For individual and private enterprises, conduct social moral education, strengthen the legitimate operation of individual and private owners, pay taxes according to law, promote individual and private owners to strengthen self-management and self-education, and strengthen legal education and professional ethics education; Third, strengthen the party building management of sweater private enterprises. The private economy, led by conditional sweaters, pays attention to the construction of corporate culture, strengthens the political and ideological work of enterprise employees, and does a good job in the construction of spiritual civilization.

3. Improve service and optimize the development environment of sweater private economy.

Conscientiously implement the spirit of the 15th CPC National Congress and the Constitution, and further optimize the development environment of private economy on the existing basis. To break through ideological understanding, we must fully understand the significance of private economy. We should realize modern agriculture and rural areas ahead of schedule, further emancipate our minds, raise our awareness and improve our working ideas. Breakthrough, in improving the soft environment construction, through in-depth publicity, the town further unified its thinking, formed a joint force and coordinated across departments. Our goals are the same. It is necessary to strengthen service awareness, strive to standardize the procedures of current priorities, and examine and approve the implementation of boss incentive policies. To explore international breakthroughs, on the one hand, we should strengthen the construction of talent team, encourage and support the cultivation of small and medium-sized enterprises and a large number of foreign talents; On the other hand, reform the existing foreign trade management system, speed up the introduction of relevant policies, actively promote individual and private enterprises to enter the international market, make breakthroughs in service content, pay attention to the development and changes of the situation, constantly update services, grasp measures in the development trend of service economy, expand service scope, implement service responsibilities and improve service level. In particular, strengthen services in three aspects, namely, strengthen information services, coordination and consulting services.

● All kinds of sweaters and knitted garments in Puyuan Sweater Market sell nearly 4 million pieces every year, and one in every three people in China is the leader in Puyuan Sweater Industry.

● In Puyuan woolen sweater market, more than 1 0,200 tons of goods are sent to all parts of the country every day. In the tourist season, 90% of these products are sold in wholesale.

● 15 The development, product pattern, managers and three changes of business model of Puyuan woolen sweater market.

The woolen sweater market has begun to take shape.

Puyuan sweater industry began in the middle and late 1970s. 1988 A group of people of insight in Puyuan Town built more than 50 roads on the south side of the town, covering an area of more than 4,300 square meters, forming the side of the sweater market, which opened the prelude to the development and construction of Puyuan sweater market.

During the period of 1992, the sweater processing industry in southern Jiangsu, Zhejiang and Northeast China mushroomed everywhere, and the life of the regional economic center of Puyuan sweaters had a certain development foundation. Tongxiang Municipal Government seized the opportunity to develop the tertiary industry as an important economic growth point, developed and built Puyuan woolen sweater market, and focused on developing the construction market. In just three years, 2/kloc-0 units in Tongxiang invested nearly US$ 1 billion in Puyuan, developed woolen sweater trading area 10, and set up more than 3,000 business premises. The market attracted merchants from Shanghai, Hangzhou and other cities, as well as from the northeast and southwest, and the cardigans of Sifang Puyuan were exhibited and broadcast.

Over the past three years, Puyuan market has adhered to institutional innovation and established a management model that meets market demand. Management Committee's standardized management, market planning, sound system, and single-handedly implemented measures make the market run better. On the other hand, the transformation and construction of CMC market, through the implementation of a sound market image, expand visibility, and adhere to relatively stable preferential policies, attract businesses from all over the country to settle in Puyuan, relying on the market, how can China develop successfully? Puyuan sweater city industrial zone.

15 The development of Puyuan woolen sweater market has experienced three major changes: product structure, management personnel and operation mode. The workflow is national, and the main markets of early, low and high grade will be mainly composed of local wool and cashmere garment manufacturers in the field of engineering construction all over the country. Mainly foreign market operators began to buy sweaters directly from local provinces, municipalities and autonomous regions, Russia, United Arab Emirates, South Korea, Japan, Singapore and Pakistan, as well as foreign countries and regions in Europe, the United States and Africa. The third mode of operation, the peak season market dominated by wholesale and retail, has more than 6.5438+0.2 million tons of goods shipped to all parts of the country every day, accounting for 90% of the wholesale turnover of these products.

Big waves wash sand, and each wave is higher than the other.

1976, Puyuan Bullet Production Cooperative, a subsidiary of Tongxiang Light Industry Corporation, purchased three hand-operated flat knitting machines, puffed shirts and roller sweaters, and Puyuan sweaters were born. With the first successful enlightenment of the woolen sweater factory, other units followed suit, and the woolen sweater industry in Puyuan came into being.

The advantages of regional production, the reality of Puyuan woolen sweater market, the progress and change of technology have become the inexhaustible motive force for the development of Puyuan woolen sweater industry. 1995 9-needle flat knitting machine, 10 flat knitting machine, 16 needle or 200 1 8 needle flat knitting machine, fine. 1999 Some enterprises in Puyuan introduced equipment, carried out technical transformation, updated production technology, and introduced computerized jacquard knitting machines from Italy, Japan, Stoll, steig Island and Timor-Leste, which greatly improved the production technology and production capacity. By the end of 2003, there were more than 500 computerized jacquard knitting machines in Puyuan area.

The change of Puyuan cardigan from warmth to fashion. Puyuan woolen sweater market sells nearly 4 million pieces of sweaters and knitted garments every year, among which 3 people across the country wear Puyuan woolen sweaters. At the initial stage of market formation, Puyuan sweaters were mainly exported to North China, Northeast China, North China and Northwest China, and their aesthetics and practicality were favored by consumers in these areas. With the improvement of people's consumption level and the development of knitting technology, simply pursuing wool and thickness, style, environmental protection and comfort is no longer the first choice. Every process of sweater production, especially wool spinning, printing and dyeing, felting, has also formulated the introduction of environmentally friendly raw materials, the implementation of clean production, pollution control, so that clothing has environmental protection performance. At present, the new raw materials of natural fabrics, such as wool, cashmere and silk, commonly used in Puyuan woolen sweater enterprises are integrated with international trends, and the production styles are novel and fashionable.

Establish an export-oriented market

After 15 years of development, the largest annual sales of sweaters distribution centers in the tangible market is 400 million shirts with various hairstyles. It is very important to develop intangible market and central business district. Compared with the traditional single and restricted modern e-commerce market, Puyuan knitwear trade has developed. Especially in last year's SARS, Puyuan people became more aware of the urgency of the development of e-commerce, so the buildings in the central business district, such as Puyuan International Plaza, World Trade Center, Conference Center and Jinmao Tower, were all building e-commerce functions. Puyuan market has been further expanded in the transformation and upgrading of tangible market and intangible market space.

The woolen sweater market in Puyuan has undergone three major changes in the development of 15 years. The main markets of product structure, management personnel, operation mode and working current are all over the country, mainly from the local engineering construction field. Wool and cashmere garment production enterprises will be set up all over the country, mainly from foreign markets to merchants in provinces, municipalities directly under the central government and autonomous regions to operate woolen sweater enterprises in Puyuan, Russia, United Arab Emirates and Pakistan. In the third mode of operation, at the wholesale level, in the peak retail season, more than 6.5438+0.2 million tons of goods are transported to all parts of the country every day, accounting for 90% of the wholesale turnover of these products.

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1976, Puyuan Bullet Production Cooperative, a subsidiary of Tongxiang Light Industry Corporation, bought three hand-operated flat knitting machines and transformed them into bulky shirts and roller sweaters, thus Puyuan sweaters were born. With the inspiration of the first successful woolen sweater factory, other units followed suit, and Puyuan woolen sweater industry came into being.

The reality of Puyuan sweater market, technological progress and the transformation of regional production advantages are the inexhaustible motive force for the development of Puyuan sweater industry. Popular sweaters are thin from 1995 9-needle flat knitting machine, 10 flat knitting machine, 1, 16 flat knitting machine or 18 flat knitting machine introduced in 2006. 1999 some enterprises in puyuan introduced equipment, carried out technical transformation and updated production technology, and introduced computerized jacquard knitting machines from Stoll, steig, Japan, Italy and east timor, which greatly improved the production technology and production capacity. By the end of 2003, there were more than 500 computerized jacquard knitting machines in Puyuan area.

The change of Puyuan cardigan from warmth to fashion. Puyuan Sweater Market sells nearly 4 million sweaters and knitted garments every year, among which 3 people wear them in the initial stage of China Puyuan Sweater Market. Puyuan sweaters are mainly sold to North China, Northeast China, North China and Northwest China, and their aesthetics and practicality are favored by consumers in these areas. With the improvement of people's consumption level and the development of knitting technology, it is no longer the first choice for simply pursuing wool and thickness, style, environmental protection and comfort. Every process of sweater production, especially wool spinning, printing and dyeing, felting, etc. It also introduces environmentally friendly raw materials, implements clean production and pollution control, and makes clothing an eco-friendly performance. At present, the new raw materials commonly used by Puyuan woolen sweater enterprises, such as wool, cashmere, silk and other natural fabrics, are mixed to conform to the international trend and produce fashionable and popular styles.

Establish an export-oriented market

After 15 years' development, the distribution center of woolen sweaters in the tangible market is the place with the largest annual sales of all kinds of woolen shirts in the world, reaching 4 million US dollars. It is very important to develop "invisible market" and central business district. Compared with the traditional single transaction, Puyuan woolen sweater restricts the development of modern commercial market. Especially in last year's SARS, Puyuan people knew more about the urgency of e-commerce development, so they built buildings in the central business district: Puyuan International Plaza, World Trade Center, Conference Center and Jinmao Building, which are under construction and have e-commerce functions. Puyuan market has been transformed and upgraded in the tangible market, and the intangible market space has been further expanded.