Theme scheme of mother's day activities in supermarkets

In order to ensure that activities can be carried out correctly, it is often necessary to make an excellent activity plan in advance. The activity plan is a written activity plan with clear content and clear steps. So how should we make an activity plan? The following is the theme scheme of Mother's Day activities in supermarkets (selected 5 articles), for reference only. Let's have a look.

After the peak sales period of 1 May Day, the pre-shopping craze of consumers gradually subsided, and the shopping demand was basically not strong. We can launch mother's day promotion activities in view of the market sales trend of residual heat after the climax.

I. Activity time

May 1 1- 16

Second, the theme of the event

On Thanksgiving Day and Mother's Day, members send surprises.

III. Contents of activities

There is a kind of love in the world, which gives in obscurity, but doesn't ask about the harvest. You can have whatever you want, but don't ask for anything in return. This kind of maternal love is called mother.

Over time, I feel maternal love, care about my mother, and offer warm gifts. Happy Mother's Day to all mothers!

1, love for a happy mother

Female friends who shop all over 38 yuan in the supermarket department can get a carnation free of charge at the service desk with the computer receipt of the day. (Top 30 only)

Carnations (purchased by merchants themselves) are placed at all the women's merchandise counters in department stores, and all the shops are filled with flowers and smiling faces to welcome their mothers.

2. All-around champion mother-Happy Family Fun Competition

On Mother's Day, shopping malls will hold fun competitions such as folding quilts, tying ties, peeling apples and threading needles. Who can decide the all-around champion mother through the above three fun competitions within the specified time, who takes the shortest time and wins if she does well.

Reward setting

Champion: 1 winner, a cool quilt in summer.

Runner-up: 2 winners and a sun umbrella.

Third runner-up: 3 prizes and a bottle of laundry detergent.

Participation prize: draw a box from the special box of bonus xx.

From now on, registration is limited to the top 30, first come, first served. If the degree of customer participation is not satisfactory, we will arrange employees' families to participate, and all departments will carry out publicity and launch, only talking about brand name sponsors. (Fees are not calculated for the time being)

3. Members have surprises.

All women who apply for "xx" recharge cards on Mother's Day will receive a gift and enjoy discounts in department stores. (Top 50 only)

4, Thanksgiving Mother's Day, shopping free of charge.

On Mother's Day, customers who shop all over 58 yuan in the supermarket can participate in this activity. The lucky draw time is 1am, and the number of places is limited to see who is the luckiest.

Activity rules:

Eligible customers can get the chance to draw table tennis in the lottery box:

Customers can get the same amount of cash on the shopping receipt on the spot by touching the word "free" table tennis;

Customers who touch the word "50% off" table tennis can get a 50% discount on the shopping amount on the spot;

Customers who touch the word "30% off" table tennis can get a 30% discount on the shopping amount on the spot;

Customers who touch table tennis with the word "10% discount" can get a 10% discount on the shopping amount on the spot;

The discount amount will be refunded on the spot.

Fourth, commodity organizations.

The supermarket department organizes the sale of fresh and seasonal goods according to the needs of members' day activities, conducts Mother's Day marketing by organizing the following categories, and launches single product gratitude price, Mother's Day combination gratitude price, brand heart discount and special gift activities according to different brands.

Health care products for healthy foster mothers, green food, household articles, etc.

Fashion mom-clothing, jewelry, cosmetics, bags, shoes, etc.

DM publicity: 30 kinds of supermarkets and 4 kinds of department stores.

Photo time: May 6th.

Verb (abbreviation of verb) activity promotion

1, 86,000 DM sheets, 2 pages in total.

2. In-store broadcasting and publicity

3, the door leadership publicity

4. Draw a poster at the door

5, employee word-of-mouth publicity

Theme scheme of Mother's Day activities in supermarkets 2 I. Background of Mother's Day activities

In order to further enhance the popularity, enhance consumers' brand awareness of Binhai Hotel, and promote sales with brands, we are planning a Mother's Day Thanksgiving theme activity with the help of Mother's Day to remind consumers to pay attention to Mother's Day, so that the theme of the activity can penetrate into consumers' emotions and trigger their "grateful parenting" knot, thus achieving * * and generating consumption desire. And take this activity to improve the brand awareness of Binhai Hotel.

Second, the theme of the event

On the seashore in May, "Thanksgiving" takes the lead-Mother's Day series activities

Three. moving target

1, cater to the psychology of target consumers, meet emotional needs and improve the named purchase rate of target consumers.

2. Improve the brand awareness of Wenzhou Binhai Hotel through Mother's Day activities.

Fourth, the activity time:

May 13

Verb (abbreviation for verb) target customer group

The target group is 25-55 years old, private enterprise bosses, corporate executives, and successful people in middle and high-level positions in government agencies. Because of their busy affairs and little time to accompany their parents, most of them have a knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.

Activity of intransitive verbs

1, a "triple" gift for mom

◎ Gift 1: The lady who consumed Chinese food that day presented the beauty dessert "Ice Peach Dew";

◎ Gift 2: The lady who consumed Chinese food that day gave a bunch of carnations and a coupon with a discount of 8.8% (operating instructions: the discount coupon was given when the guest checked out, so it could not be used at that time).

◎ Gift 3: Women who stay in the hotel on the same day can enjoy a 28% discount on Chinese food consumption (operating instructions: when guests check in, the front desk will give them a 28% discount coupon).

2. Thanksgiving "Mom Cuisine" Healthy Food Festival

◎ "Thanksgiving Day" Package: A: 2980/ Table B: 3580/ Table

◎ The zero-point restaurant "Mom's Cuisine" is especially recommended: the dishes are mainly health-preserving, and the names of the dishes should cater to the theme of Mother's Day, such as "mother and child are affectionate" and "kindness is as heavy as a mountain". (menu and price to be determined)

Seven. Activity flow:

1, active preheating period

Time: April 22nd-May 12.

(1) advertisement

(2) Preparation of materials required for activities

(3) Activity operation training

2. During the execution of the activity

(1) guest room front desk operation specification;

(2) the operating specifications of the food and beverage department;

(3) Distribution and supervision of gifts

Eight, publicity and promotion (omitted)

Nine, gifts

Carnation: 100 bundle x20 yuan =2000 yuan.

X. Atmosphere decoration (simple decoration)

Insert carnation flowers on the desktop of private rooms, bars and western restaurants (the cost is about 1000 yuan).

Theme scheme of Mother's Day activities in supermarkets 3 I. Origin of activities

The second Sunday in May every year is the traditional "Mother's Day". This festival is designed for mothers all over the world, and it is a warm festival. Shopping malls and supermarkets frequented by housewives can be used as "family ties" on this day to do some public relations promotion activities that help the image of supermarkets. This year's Mother's Day is 10 May.

Second, the activity time:

May 8th to May 10

Third, the theme of the event:

Carnation Festival in Xx Supermarket is still a warm Mother's Day.

Four. Contents of promotion activities:

Activity 1: mother's day special

Food: cake, chocolate, milk, fresh food, etc.

Daily necessities: paper products, sanitary napkins, etc.

Cosmetics: facial cleanser, nourishing cream, etc.

Activity 2: When a single cashier receipt is over RMB 100 when shopping in the supermarket, a bunch of carnations will be presented with the shopping receipt.

Cost calculation: The cost of a bunch of carnations (10) on Mother's Day is about RMB 5 yuan, which is equivalent to 5% of the profit. If the quantity is reduced to 5 carnations, the estimated cost will be around 2.5 yuan.

Activity 3: Sincerely bless mom.

Content: What do you want to say to your mother most when Mother's Day is coming? May 8-May 10, you can fill in the "guest book" of the supermarket with what you want to say to your mother most. The supermarket posted these words in a conspicuous place in the supermarket.

Verb (abbreviation of verb) Note:

1. In the second activity mentioned above, in order to prevent cheating, gifts must be marked on the back of the shopping receipt after delivery.

2. Activity 3, you need to prepare a high-end message book and put it at the door of the supermarket to facilitate customers to leave messages after shopping; After computer processing, the wonderful contents in the guest book are posted in a conspicuous position for customers to enjoy, including the names of the message takers and the blessed ones.

6. Note: Basis of Mother's Day

Mother's Day was initiated by a woman named Jarvis and founded by her daughter anna jarvis.

19 14, American President Wilson solemnly announced that the second Sunday of May every year, that is, the anniversary of Mrs. Jarvis' death, was designated as Mother's Day. The American government also stipulates that every family should hang the national flag on Mother's Day to show respect for their mothers. Because Mrs Jarvis loved carnations before her death, this flower became a symbol of Mother's Day.

Mother's Day is a festival full of human warmth. On this day, the male members of the family should be responsible for all the housework, and every child should do something to make his mother happy to express his filial piety. Even children in different places should call their mothers to congratulate them. On this day, Americans wear a flower on their chest. If mother is alive, wearing a colorful flower means happiness; If mother dies, wear a white flower to express grief.

After Mother's Day was founded, it also won the support of people all over the world. When anna jarvis was alive, Mother's Day had been established in 43 countries. Today, more countries celebrate this festival. Mother's Day has become a veritable international festival.

Theme scheme 4 of Mother's Day activities in supermarkets: Gratitude is a fine tradition of the Chinese nation. The primitive state of "crow feeding back" makes us realize that as an important witness of human beings, there are always countless emotions supporting us in the warp and weft of life. If we can untie them one by one, we will find that more than 60% belong to our mother. Finally, we have a chance. How can we eulogize them?

"Mother's Day, Thanksgiving Day and Mother's Love Month" is another embodiment of Meifu's giving back to the society. His general ideas include:

First, special "mother's special feelings" emotional networking activities

Second, "Mother's Day Thanksgiving Promotion" (Marketing Planning Department)

Third, the planning of the large-scale party "Mother's Day, Love Mother's Month".

Activity Description: During Mother's Day, 10 special mothers who were born on the same day as Meifu (May 22nd) or were mothers on the same day were selected as the first brand supervisor of Meifu, and received a special gift (in addition to a gift, they were also invited to participate in the "Mother's Day, Love Mother's Month" large-scale party).

Object: All women who bought American clothing products in American clothing stores or American clothing stores a few days ago and the amount exceeded 100 yuan (birthday is May 22nd, or children's birthday is May 22nd) will have the opportunity to receive honors and prizes.

Theme scheme 5 of Mother's Day activities in supermarkets In order to celebrate the arrival of Mother's Day and promote supermarket consumption, the supermarket will hold a theme activity of "Thank you, Mom".

I. Theme of the event

Mom, thank you!

Second, the activity time

May xx to May xx

Third, the main categories

Women's wear, jewelry, cosmetics, knitted home

Four. Activity content

Activity 1: "Send a family photo of the Millennium marriage"-the happiness of the whole family is a gift to my mother!

During this activity, customers who have accumulated more than 588 yuan can get a photo card worth 388 yuan for free with the valid shopping voucher of the day. Each person is limited to one.

Pick-up place: South Gate * * * Enjoy Space Special Gift Office.

Activity 2: "Thank you, Mom!" Qin Qing sales

Exhibitors: women's wear, household goods (gifts), knitted underwear.

Sales location: South Gate of xx.

Sales time: May xx-May xx.

Activity 3: "Mom Model Show"-the most beautiful thing in the world is always mom!

Venue: West Square Time: 3: 00-4: 30 pm on May xx and xx.

Note: There will be live interactive questions and answers during the catwalk, and there will be prizes for correct answers.

Activity 4: "Carnations for Mom"-Flowers are full of children's hearts.

Activity time: May 14.

Customers who shop that day can get a carnation with a receipt (full 10 yuan). Each person is limited to one.

Pick-up place: South Gate xx Special Gift Office.

Activity 4: Evaluation of "Most Like Mother and Daughter, Mother and Child"

Registration time: May xx and xx. Registration place: Ximen General Service Desk.

Registration procedures: to register a mother or daughter, you need to hold a household registration book and a photo of your mother or daughter's life 1 piece (more than 5 inches).

Competition time: May xx starts at 3: 00pm. Venue: West Square.

Competition form: announced on the spot.

Award setting: 2 first prizes, each with a prize value of 388 yuan.

Three second prize winners, each with a bonus of 200 yuan.

Five third prizes, each with a prize value of 150 yuan.

The verb (abbreviation of verb) solemnly declares.

During this activity, it is absolutely forbidden for shopping guides to raise prices privately or collect cashiers privately. Once a counter that violates this regulation is found, the mall will impose a fine of xx yuan on the merchant!

For the above two kinds of violations, the whistleblower 200 yuan will be rewarded, and the violator caught on the spot will be rewarded with 400 yuan.