Shooting skills of Taobao's physical pictures

Matters needing attention in taking photos of Taobao products

Similarities of good pictures: first, clarity; Secondly, on the basis of clarity, we should give it a light. Another thing is to have a bright and clean background. Of course, after satisfying the above three elements, adding some props appropriately will make the goods more vital and give buyers greater pleasure. For taking pictures of goods, you need to pay attention to the following points.

1, shooting location selection

The so-called shooting location here is also the shooting environment of goods, usually as long as there is natural light, but don't shoot under incandescent lamps and fluorescent lamps, and you can't shoot under direct sunlight. Because the direct light is too strong, the contrast of the photos taken under strong light is too strong, the shadow part is too stiff, and the dark part can't be seen clearly.

2. Site angle preparation

Prepare to shoot. Use white or solid color as background, such as white paper, desktop, etc. There should be no other content unrelated to the picture in the photo, so as not to distract the guests and highlight the items.

Study the shooting angle. Different items are shot from different angles, and the effect is completely different. An item should be photographed from multiple angles, and finally the photo that can best express the characteristics of the item is selected as the uploaded item photo.

3. Different items are photographed in different ways.

Shoot transparent objects, such as crystals. The biggest feature of this kind of article itself is transparency, so we should try our best to reflect its transparent article characteristics in the shooting process. The background should be clean, otherwise it will be reflected on the object. The surface of a transparent object is very bright, which is easy to cause reflection. Do not directly illuminate the object with light. Put a reflector on the part that looks obviously dark to the naked eye or set it off with white paper next to it, so that the light of the picture can achieve uniform effect and increase the three-dimensional sense of transparent objects.

Shoot reflective objects such as jewelry. It goes without saying that this kind of article has the characteristics of emission, and it is very easy to reflect the surrounding situation, especially when the surrounding color is completely opposite to its own color, which is more likely to cause this situation. In the process of shooting, it is best to put the object in an environment where the surrounding color is monotonous and close to its own color.

Shoot food. Usually, "color, smell and taste" are used to describe the quality of food. "Color, fragrance and taste" are the characteristics of food, so how to express this characteristic of food with pictures? Cooked food is often dark, and the color is too dark, which leads to the lack of aesthetic feeling in the picture and can not arouse the appetite of buyers. Therefore, the shooting of cooked food is generally completed as soon as possible to ensure the best state of food and reflect the "color, fragrance and taste" of food. It is suggested to coat the surface of food with a layer of oil, which will make the "color" look better.

Take pictures of clothes. This is the most easily photographed item among all the items, and it is also the easiest to express features. During shooting, hands must not tremble, otherwise it will obliterate the performance of clothing texture. In terms of the use of light, fine clothing is more suitable for soft light; Clothing made of rough materials is more suitable for direct polishing to save the defects of inferior materials.

4. Use the studio as much as possible. The studio can enhance the smoothness of the shadow of the picture, remove the reflection and get enough light. , has obvious advantages over ordinary pictures.

5. Try to avoid using flash. In addition, the use of flash should consider the light source, and the consideration factors have increased a lot, which is beyond the grasp of ordinary photographers.

6. Never shake the camera. It is best to use a tripod to take a close-up shot of the object. When shooting, pay attention to the part of the object that needs to be expressed, and other places are blurred, highlighting the key points.

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The use of cameras

1, the camera pixel should not be too high, but it should not be too low, generally 2-3 million pixels.

2. When shooting, it is best to use manual mode and avoid using automatic mode.

3. Keep the camera stable.

4. When shooting, try to turn your back to the sun.

5. The shooting distance can be reduced appropriately. Sometimes you don't have to take pictures of the whole baby. Sometimes, exaggerating a unique place of the baby will create a picture with strong visual impact.

6. Choose a suitable shooting style. The simplest shooting methods are vertical shooting and horizontal shooting. Vertical photography can emphasize the height of the baby, and horizontal photography can emphasize the width of the baby.

7. Choose a suitable shooting style. Different babies need different shooting styles to match, so as to add luster to your baby and attract more customers.

8. Increase the depth of field appropriately. Depth of field is very important for good shooting. When shooting, it is best to add some reference objects appropriately to show relativity, so as to show the size and three-dimensional sense of the baby through comparison.

9. The composition should be correct. Composition is very important if you want to shoot a good baby. The common composition in photography follows three rules, that is, divide the picture into three parts, and then put the photographed object on a straight line or intersection.