Gucci illustration poster-the most popular and eye-catching fashion illustration at present is here!

Gucci used a real tiger in the advertisement for the Year of the Tiger. What controversy did Gucci cause? In order to welcome the arrival of the Year of the Tiger in China, the Italian luxury brand GucciTiger launched the "Gucci Tiger" series. Originally, I wanted to attract a wave of customers by using the theme of the zodiac, but it caused controversy because of the appearance of real tigers in advertisements. According to a report on the website of the British Independent on June 65438+1October 16 local time, an international non-profit animal protection organization named "WorldAnimalProtection" accused Gucci of beautifying wild animals in captivity and sent out the wrong message of commercializing wild animals.

Whenever the Lunar New Year is approaching, major foreign brands will "rub" the heat of a wave of zodiac signs and compete to launch a series of designs printed with related animals, hoping to attract a wave of goodwill among some consumers. Gucci announced that in order to welcome the Year of the Tiger, Alexandra Michele, the creative director of the brand, designed a brand-new "GucciTiger" series (named "China New Year Series" in China), featuring natural patterns such as tiger patterns and flowers and plants.

Gucci released a series of posters and videos with people and tigers in the same frame, and said that the pictures in the advertisement were all real tigers. The models are enjoying afternoon tea in the house, and a larger tiger shuttles among them, jumping on the dining table and interacting with people. The video shooter is British photographer and director AngeloPennetta, and the artistic director is ChristopherSimmonds.

The organization's New Zealand branch wrote on Facebook that even though Gucci used digital technology to add tigers to models' advertisements, the brand sent the wrong message and portrayed wild animals that should belong to nature as pets and luxury goods. The New Zealand branch of the organization also said that the pressure on these tigers when they were forced to pose for photos, whether in captivity or in the wild, was enormous. Gucci's advertisements depict tigers as photographic props, which will encourage consumers to treat tigers in the same harmful way.

The most popular and eye-catching fashion illustrations are here! The works of Helen Downey, a popular fashion illustrator

As an established visual communication medium, fashion illustration has not stopped developing in the new era, but also derived many new forms of expression with different styles. How many popular and eye-catching fashion illustrators and their works do you know?

Fashion illustration's golden age

In the early days, the cooperation between fashion illustrations and fashion magazines helped it enter a heyday. At that time, magazines almost invariably used illustrations to make pictures from the cover to the inside pages. At that time, readers received fashion, art, taste and other information from exquisite illustrations. It can be said that fashion magazines and fashion illustrations at that time were mutually successful.

Harper magazine cover

Fashion illustration's Collision with Fashion Brands

In the digital age, photographic works have become the main source of visual communication of magazine publications. Although the magazine era with fashion illustration as the main propaganda media has ended, the fashion illustration industry has not fallen asleep, but has been developing and evolving in a new direction.

The cooperation between fashion illustration and fashion brand is the most successful new way excavated at present. As the hottest brand at present, Gucci often looks for some popular illustrators to cooperate on social media.

The following colorful and poetic works are all created by illustrator HelenDownie. It is worth mentioning that this highly professional illustrator is actually a housewife with a non-professional background. Her legendary experience and her paintings became popular on the Internet at the same time. In addition, her painting style is strikingly similar to the new aesthetic concept advocated by Gucci, which made the brand creative director take a fancy to her works at a glance and launched a series of in-depth cooperation.

Helen doni factory

Although she is a mother, there is always a little girl's innocence in her unconstrained works. In particular, the innocent big eyes of the characters in the painting are even more strange and full of childlike interest.

Helen doni factory

However, this is not the first time Gucci has cooperated with a fashion illustrator. Previously, the brand also invited another illustrator, AlexMerry, for a more "artistic" cooperation.

From new york to London, from Milan to Shanghai, all cities with art walls were occupied by Alex's creative fashion illustrations almost overnight. It is rare for such a giant fashion illustration to be presented in this way, so when the picture of the art wall was released, it immediately caused a sensation on the Internet.

AlexMerry's works

In addition, Gucci will also sell products in the form of illustrations, so that all interested consumers can find and own these products. They turned these fantastic products into reality. On the other hand, the audience can see from these romantic fashion illustrations that the style of fashion illustrations is no longer single.

AlexMerry's works

When it comes to cross-border cooperation between fashion illustrations and brands, Prada has to be mentioned. 20 18 men's spring and summer series show, the brand invited illustrator JamesJean to cooperate for the second time, which shows the degree of attention of his works.

The works of James Jean and Oliver Schlowing.

This time, JamesJean and Belgian graffiti artist OliverSchrauwen jointly created an illustration of the exhibition space. Viewers look at these pictures, just like watching a funny comic book on the spot.

At the same time, the author also produced an illustrated publicity video with the same style for Prada. James's cool illustration style, combined with Prada's futuristic fashion style, complement each other.

JamesJean's works

In the same year, in Prada's women's show, the brand also chose to join hands with fashion illustrators. Eight female illustrators were invited in this collaboration: StellarLeuna, TrinaRobbins, BrigidElva, JoelleJones, GiulianaMaldini, NatsumeOno, Emma Rios and FionaStaples.

In addition to creating wall works in the exhibition space, they also perfectly integrate illustration works into the new season's fashion collection. Their comic style works not only inject vitality into fashion, but also increase the possibility of stylization of fashion illustrations.

Today, fashion illustration is no longer routine. Everyone can create their own illustrations as long as you are willing to write.

GraceCoddington's works

Pioneer fashion illustration

In addition to cross-border cooperation with fashion brands, some professional fashion illustrators insist on independent creation. While mastering the basic techniques of illustration, they extended and explored the painting form of fashion illustration and explored their own style.

VelwynYossy, a pioneer of fashion illustration, has drawn a series of unique works. From the smooth and neat lines of the characters in his works and the exaggerated but still just right overall proportion, we can see that he has been pursuing modernist aesthetic ideas.

VelwynYossy's works

ErnestoArtillo, another new star fashion illustrator, extended fashion illustration to a more abstract direction. His unique visual expression technique broke the public's traditional cognition of fashion illustration.

Some of his recent surrealist works combine dynamic and static, virtual and real, and the visual impact of illustrations is infinitely magnified by hand-drawing and collage, which makes static-oriented fashion illustrations have a bit of momentum.

ErnestoArtillo's works

His creative works are not only published in major magazines for a long time, but also often exhibited around the world. ErnestoArtillo said, "When I see my work, I want to feel relaxed and excited." The same is true of normal life. I will find a balance and how to break the existing state. "

ErnestoArtillo's works

Even though the golden age of fashion illustration has passed, it is undeniable that fashion illustration still occupies a place in the fashion field and is full of high artistic value.

Fashion illustration is one of the few industries that can combine business and art perfectly, and the continuous emergence of sought-after illustrations increases the possibility of fashion illustration moving on.

JamesJean's Dynamic Fashion Illustration

After learning about these most popular and eye-catching fashion illustrations, everyone can raise their pens and try to explore a new way of fashion illustration. The next popular fried chicken may be you.

Wonderful review:

[Editor, Wen/Chen Zhuo]

Fried beauty! Do you want to buy Gucci's new home improvement series? "In Hollywood in the 1950s, all kinds of rare birds and animals, lifelike insects and traditional umbrella stands, together with imaginative elements, made the new Gucci home improvement series shine."

Illustrator AlexMerry's paintings truly restore the furniture series, and the combination of bright and complex patterns and background colors makes the whole picture cast a layer of retro magic color.

Gucci incense sticks (official photos, photos are not allowed in the store), candles and incense trays are placed in RichardGinori porcelain, and * * * has four scents.

GUCCI's home collection originated from designer AlessandroMichele, who became the creative director of Gucci in 20 15 and was responsible for all Gucci collections and global brand image. Prior to this, AlessandroMichele worked in GUCCI accessories department for more than ten years and was also a senior accessories designer of Fendi.

Love romantic literature and art, he almost gave up fashion to do interior design in 20 14, which is probably the reason why GucciDécor was born late.

AlessandroMichele is secretly obsessed with interior design and decoration. "In my own home, there are many paintings, fabrics, jewels, and even many shoes that I can't wear. My house is even a bit like Alice in Wonderland. I buy these things just to cherish them, and many things are never used. " AlessandroMichele said in an interview. Michele's unique and advanced aesthetic makes Gucci full of retro style, and her Gucci bag after taking office is also deeply loved by young girls.

As a designer, his creative passion and talent make GucciDécor's home improvement series colorful and romantic. Michele likes odd collage patterns and complicated embroidery. Her aesthetic concept is not limited to the traditional old-fashioned home display style, but is more inclined to provide diversified decorative elements, so that people can easily create personalized spaces. The striking Gucci style home, do you like it?

Gucci cushion has exotic animal patterns and complicated embroidery, which continues the gorgeous retro style in recent years. Many patterns or designs are directly inspired by Gucci clothing.

The front and back of the cushion are in sharp contrast. The front is made of velvet, decorated with totems such as roses, snakes and tigers, or colorful cushions sewn with French handmade leather buttons, while the back is decorated with dazzling jacquard design.

Gucci offers cushions of different shapes and thicknesses for you to choose from, and some of them are decorated with tassels or jacquard piping. Inadvertently drying a Gucci cushion at home, isn't it more embarrassing than carrying a Gucci bag all day?

Gucci's smaller round tray is decorated with exquisite patterns and harmonious colors, which can be used as a unique decoration on the dining table. This year's 20 19 new product has a unique jewelry tray.

* The "XXV" on the tray and the Italian phrase "SprovvedutaEtà" mean "the age of innocence", which is derived from the Latin poem "DeRerumNatura" written by Roman poet and philosopher Lucretius.

Metal home decorations and folding tables. The countertop is exquisitely decorated, gorgeous and unique, which perfectly echoes Michele's rich and varied imagination. Movable home decoration can also provide continuous creative inspiration for homeowners.

As AlessandroMichele is also the creative director of the first Italian porcelain brand "RichardGinori" (the oldest ceramic brand in Italy, founded in 1735), Gucci and Alessandro Michele jointly launched a series of exquisite and unique ceramic works.

The tea set looks a little China. In fact, the exotic design of the iconic cherry tree branches and leaves on the tableware originated from the antique fabrics in Italy.

Aromatherapy candle (swipe left to view). Four kinds of candles and incense with different scents were developed and produced by AlessandroMichele.

Nventum "Exploration" perfume is a mixture of elegant floral fragrance of Damascus rose and Taifu rose.

Fumus "light smoke" fragrance, birch mixed with orange leaves and beeswax fragrance.

Herbosum "grassland" fragrance, tomato leaf fragrance blends with the faint fragrance of vanilla, with fresh basil and lemon grass fragrance.

The "mysterious" fragrance of esoteric is based on the rich citrus fragrance of Seville, which combines the fragrance of jasmine, leather and sea salt.

Vase. RichardGinori porcelain Gucci vase, inspired by retro printing in 1980s.

These chairs are all made of beech, painted in various colors and decorated with GG jacquard patterns or embroidery. famous

Fashion blogger Becky Li

She once bought a Gucci embroidered chair, which attracted many people's attention. She said the chair was "worth waiting for five months".

There are also armchairs and sofa stools to choose from.

Gucci's decorative screen style is bold. There are different totem decorations on both sides of the picture, such as gardens, pineapples, geometric totems and octopus or plant branches and leaves. The price of this series of screens is 2 1 10,000-300,000, excluding 2 1 10,000-300,000.

GucciDécor has developed from 20 17 to the present. Finally, during Milan Design Week in April this year, a two-story "pop-up shop" was opened, which will continue to open until the end of June, displaying all kinds of interesting home accessories in GucciDécor's home improvement series, including furniture, porcelain, tableware, blankets and so on.

AlessandroMichele said, "I am obsessed with the past, but I am not nostalgic. I just think it is a language in itself." Colorful, bright, gorgeous, dreamy and luxurious, Gucci's home decoration world is a retro and strange utopia.