What plans does Sohu have to present the World Cup feast for fans?

At 23 o'clock in the evening of June 14, Beijing time, the eyes of football fans all over the world focused on Moscow, and the 20 18 World Cup in Russia kicked off. In the first game, the host Russia played against Saudi Arabia, and Russia beat Saudi Arabia 5-0 to get off to a good start. As the mainstream media platform for domestic sports reports, Sohu Sports Center will bring fans a 24-hour uninterrupted World Cup coverage feast. From June 14 to July 15, we will take users to directly hit 64 wonderful games that 32 teams will play in the stadium of 0 City 1 12, igniting and releasing people's enthusiasm and passion for football.

After the end of the five major leagues of European football, Sohu has fully entered the rhythm of World Cup coverage. Previously, starting from the competition and dynamics of the top 32 giants, it presented the pre-match preparation status for users from many angles, which made the atmosphere of the World Cup in the channel heat up sharply.

After the official opening of the World Cup on June 14, Sohu will cooperate with Sohu News Client, Sohu Video, Sohu.com PC, mobile phone Sohu.com and Sohu News Edition Qi Xin to push exclusive information, live broadcast, in-depth reports, official data, pictures and videos to users 24 hours a day through the World Cup column framework of multiple ports, and start a wonderful football summer.

At the same time, the front reporting team arrived in Russia on June 1 1 and is going to different stadiums according to the pre-made plan. They will go deep into every corner of the stadium with their certificates, send back first-hand information, and bring fast, authoritative, in-depth and comprehensive reports to netizens through various means and forms such as pictures, words, videos and live broadcasts.

Top soccer experts in China will chat with fans through video programs Sohu World Cup Morning News and Sohu World Cup Evening Review before and after the World Cup. Sohu World Cup reporting team will also produce strong content, and the live broadcast in front will provide pre-match tour and chat for the first time. The news client "Sohu Moment" wonderful netizens' comments on the ball and interesting World Cup quiz will make Sohu's World Cup coverage the best choice for users to watch the ball in hot summer.

Sohu Sports has planned more than 200 issues to present a feast for fans.

Sohu Sports Center has prepared more than 200 plans for the World Cup, which is a feast exclusively for football. There are not only the classic moments of the World Cup, but also plans such as the legend of the king, the ace coach, the supernova and the absolute superstar, focusing on popularizing the knowledge of the World Cup. The planning of the World Cup Top 32 Tour, Group Tour and World Cup Watch Guide provides users with the most detailed information and data. Insider, World Cup wife group-family moment, black technology, girlfriend must read, watching football and listening to songs, comprehensive planning of World Cup movies, hoping to be from different angles. During the Games-time, Sohu will also conduct in-depth analysis and summary inventory around people, events and emergencies to meet the professional needs of heavy fans.

During the World Cup, Sohu will launch 64 interactive live broadcasts and two topic chat live broadcasts every day. Well-known football commentators+domestic stories+foreign journalists+retired players and Sohu from the media will all participate in the Sohu World Cup live broadcast, bringing fresh and professional live broadcasts to users through rich content.

In terms of visual performance, Sohu will set up a special World Cup photo group. In addition to sending a group of photographers to cover the World Cup, Sohu will also cooperate with domestic first-line photo agencies, sign an exclusive photo agency photographer to supply pictures, and focus on the inside and outside of the stadium through rich picture content and planning to satisfy the fans' desire for reading beautiful pictures of the World Cup in this football carnival summer.

Qian Fan live broadcast+interactive connection, directly take users inside and outside the stadium.

In this World Cup, the front reporting team will bring the latest information to netizens through live broadcast and interactive connection in Qian Fan, interview players from all over the world and listen to their voices in Starlight Glimmer, and will show users the local natural scenery and humanistic customs and experience the World Cup in an all-round way. The front reporting team will also directly hit the stadium for the first time, taking users to feel the fiery atmosphere of the competition site and the fresh and interesting stories outside the venue. The cooperation between Sohu Sports and foreign sports media will let fans see the rich and vivid contents of the pre-match preparation and post-match tidbits of the participating teams through a unique perspective.

Sohu Sports Center has also created video programs such as "World Cup Morning News" and "World Cup Late Review" for users at different times. Among them, "World Cup Morning News" will focus on reviewing the results and hot events of the previous match day, and "World Cup Late Review" will make a forward-looking summary of the next match day. The participation of the front reporting group and signing experts will bring the freshest information and professional sharp comments to users. Top domestic football experts, commentators and retired players will be invited to participate in the live broadcast of Sohu World Cup in real time, comment on the event from a professional perspective and interact with netizens. In addition, I will also participate in video programs, accept program connections, and watch the World Cup with fans.

Everyone has different memories of the World Cup. During the World Cup in Russia, Sohu will launch essay-writing activities such as "I went to college in the year of the World Cup/We held hands". What are you doing in the World Cup year? World Cup again, full of memories. Let's share it with you.

In addition to wonderful content planning, Sohu will also launch a series of exclusive products during the World Cup. Sohu News Client launched a new product "Sohu Moment". Through the powerful chat function of "Sohu Moment", netizens can share their wonderful views with other fans in the first time, and the news client's "Every day 12 invites you to guess the ball and win cash" activity, Sohu netizens divide up 654.38+10,000 cash prizes every day. In addition, the "World Cup Quiz for Gold" game meets the needs of users to guess the ball while watching it.

Accurately positioning users Sohu to get through big data and smart advertisements

In terms of commercial value, with the opening of the national carnival of the World Cup, Sohu has prepared a rich marketing mix for advertisers at both ends of content and products.

On the one hand, according to the competition time of the World Cup, marketing is divided into multiple situational nodes. For example, during the morning commute, you can use the morning news of the World Cup to meet the needs of users to get the highlights of the game and attract a large number of users' attention. At the same time, commercial customers can also name and implant the plates. At noon, as an entertainment feast of the World Cup, Sohu attracted netizens to participate in live Q&A through the "Qian Fan World Cup Million Answers" to associate the brand with users. The evening time belongs to the boring waiting before the game. Sohu introduced wonderful competitions through the "post-World Cup evaluation", synchronized Sohu APP to develop the ace interactive product "World Cup 24-hour Hot Text Quiz", invited brands to cooperate with users, predicted the competitions, and won the brand interactive award. During the night game, Sohu provided users with professional information through professional event reports and mobile live broadcast rooms, and at the same time met the exposure needs of many brand customers. On the other hand, during this World Cup, Sohu will also explore the field of intelligence, effectively open up big data and smart advertisements, and accurately find target users for advertisers. With the help of the quadrennial "professional, diversified, interactive and intelligent" marketing opportunity, Sohu will also achieve a win-win World Cup marketing with advertisers through professional reporting.

From phoenix. com