What should college graduates pay attention to in the process of starting a business?

What should college graduates pay attention to in the process of starting a business?

Nowadays, the problem of college students' entrepreneurship has attracted more and more attention from all walks of life, because college students belong to advanced knowledge groups, and after years of education, they often bear the expectations of society and families. I collected the matters needing attention in the process of starting a business for you. I hope the students will read the following carefully!

Entrepreneurship enables a person to realize the transformation from "career" to "career". This temptation often tilts the balance of most people towards entrepreneurship. Most people want to start a business and have their own business, even if it is small. The boss of a small company is chatting with the general manager of a big company. The manager of the small company said, "We can't compare with you. You are a spaceship, and we are a small junk. The small sampan may encounter wind and waves at any time in the sea, but in order to fish, it must venture forward. " The manager of a big company said, "Although we are empty boats, all the fish we catch are the boss's. We will have some fish soup with them. Once the boss thinks that you can't do it, we will immediately kick into the sea and we will become fish food. "

First, entrepreneurship guidance

Investment is the most common and direct way for people to start a business. As far as entrepreneurial projects are concerned, on-the-job entrepreneurs are biased in project selection because of their characteristics of starting a business while working. On-the-job entrepreneurs tend to invest less, take up less time, entrust others to take care of it and give full play to their advantages.

Second, the preparation for starting a business

Enthusiasm is not enough to start a business. Without funds, direction and experience, the time and conditions are not yet ripe. Immature conditions, blind entrepreneurship, large input and small output; The project is not allowed, and the funds are trapped; Adverse management, no blood return and other consequences.

Entrepreneurship trilogy is:

Step one:

Only when you have entrepreneurial quality can you invest;

1, people recognition ability, management ability, imagination, eloquence, perseverance, dedication and positive outlook on life.

2. Ability to work independently and pursue profits.

3. Have industry expertise.

Step two:

Assess your suitability as a boss. People with the following personality characteristics are extremely unsuitable for being a boss:

1, I feel nervous and timid at the thought of managing many employees independently as a boss.

2. I would rather keep the status quo and let nature take its course than spend huge manpower, material resources and painstaking efforts to start a business.

I always think that I am a very steady person. If I am not sure about a business, I will never try it.

Unless there is a careful plan in advance, you will not act rashly.

Enthusiasm for work comes and goes quickly, so I don't have perseverance in doing things, or I often work according to my own interests.

Step 3:

Evaluate the feasibility of the business plan:

1. Do you really know your industry? You need to investigate management costs, industry standards, competitive advantages and other factors.

2. Has your method been proved? Experienced entrepreneurs have a popular saying that a good idea that has not been implemented may often not be implemented.

Can your idea stand the test of time? A week or a month has passed, is your creativity still so exciting? Or have you ever had a completely different idea to replace it?

4. Do you have a good network? The process of starting a business is actually the process of organizing suppliers, contractors, consulting experts and employees. In order to find the right person, you should have a personal network to serve you.

5. What are the potential returns? The main purpose of starting a business is to make money, but not just to make money. You should also consider the potential rewards such as sense of accomplishment, love and value. If you don't realize this, you must reconsider your plan.

What strategies do enterprises need to succeed in starting a business?

Third, the direction of entrepreneurship

Everything is difficult at the beginning, and a good beginning is half the battle. Therefore, the core of all these problems is how to take the first step. It is difficult to start a business, and it is even more difficult to explore entrepreneurial opportunities. Some people attribute the idea of starting a business to chance, and the so-called "another village has a bright future." However, experts who study creativity believe that creativity is only the tip of the iceberg. Without the usual hard work, the opportunity would not be so coincidental. The so-called coincidence or sixth sense intuition is mainly because entrepreneurs cultivate keen observation ability and detect environmental changes on weekdays, so they can form ideas in advance. It's best to choose a major that you are familiar with, so the probability of success is high. First, there is little resistance to business development in the early stage of entrepreneurship; Secondly, it can improve professional ability and make it easier to stand out in the fierce competition.

(A) to explore entrepreneurial opportunities, can be roughly summarized as the following seven ways:

1. Explore entrepreneurial opportunities by analyzing special events.

2. Explore entrepreneurial opportunities by analyzing contradictions.

3. Explore entrepreneurial opportunities by analyzing operational processes.

4. Explore entrepreneurial opportunities by analyzing the changing trend of industry and market structure.

5. Explore entrepreneurial opportunities by analyzing the changing trend of demographic data.

6. Explore entrepreneurial opportunities through changes in values and cognition.

7. Explore entrepreneurial opportunities by creating new knowledge.

(2) There are four main entrepreneurial directions:

1. Online Entrepreneurship

Because the network is convenient, efficient and easy to manage, many on-the-job entrepreneurs have chosen the direction of online entrepreneurship. There are two main forms of online entrepreneurship: one is to open an online shop, such as opening your own online shop on Taobao and Yi Bei, or establishing a special e-commerce website. The second is to profit from the inequality of good information. For example, someone registered on a well-known commercial network to provide information on both the supply and demand sides, and all this information came from the free network.

Become an agent

Being a commodity agent does not need to occupy full-time time, and full-time work can accumulate more contacts and facilitate the sale of commodities.

3. Consulting industry

This is the most common type of on-the-job entrepreneurship. Usually, incumbents use their brains and wisdom, rich experience or professional skills to start a business.

4. Entrusted investment

Suitable for entrepreneurs who have certain funds but lack energy or time. Commissioned investment, first, to choose a good project, to meet market demand, market advantages, market differences, reputation; Second, a good partner, the character of the partner is the first, and an honest partner is the basis for ensuring the success of cooperation. Of course, whether the partner has management quality is also very important.

(C) the reference significance of female entrepreneurship

1. Creative service category: a profession with creativity and execution as its main work content, suitable for creative workers who need freedom and freedom. Because of its flexibility in the workplace, it is also suitable for SOHO people who want to take care of their families, including planning, public relations, multimedia design and production, translation and editing, fashion design, text work, advertising, music creation, photography, interpretation and so on.

2. Professional consultation: the industry that provides professional advice and wins by eloquence and communication skills is highly feasible to wander among various enterprises or set up studios, including enterprise management consultants, tourism information services, psychological consultants, professional lecturers, beauty consultants, etc., because the work content and location are highly flexible.

3. Sci-tech services: With the development of network and computer technology, there are quite a few entrepreneurial opportunities with relevant professional knowledge, including software design, web design, website planning, online marketing, sci-tech literature translation, and sci-tech public relations.

4. Family education and care: provide child rearing and care services for the elderly, including talent classes, kindergartens, family care and family services.

5. Life service: mainly in the form of store operation, divided into two types: independent store opening and joining. Suitable industries include West Point bakery, coffee shop, Chinese and Western fast food restaurant, clothing store, gold jewelry store, shoe store, household goods store, sporting goods store, book and stationery rental store, audio-visual entertainment goods rental store, beauty and skin care store, flower shop, pet store, convenience store and so on.

Although a large number of entrepreneurial opportunities can be discovered through systematic research, the best ideas still come from the long-term observation and life experience of entrepreneurs.

Fourth, entrepreneurial risk.

Compared with the risks of other events, entrepreneurial risk is characterized by a long chain of entrepreneurial risks. From the aspects of project selection, fund raising, team formation, product production, market development and career development. The front line is long and the variables are big, and any link may be risky. Successful entrepreneurs systematically take risks. Smart entrepreneurs let other team members share the risk. This requires entrepreneurial talents to learn the ability to avoid risks, transfer risks, compensate risks, restrain risks, evaluate risks, predict risks and manage risks in the process of starting a business.

(A) the need to pay attention to issues

Before starting a business, the primary problem faced by college students is the lack of industry knowledge in a certain field. Therefore, college students should pay attention to the following points:

1. Entrepreneurship should be based on the principle of moderate innovation.

Form superior technology or industrial clusters in the university area. Taking the plate economy of Jiangsu and Zhejiang as a template, it is best to focus on a part of the industrial chain.

2. Make full use of the original ecological technological achievements and technology trading market. Some innovators just invent for the sake of invention, lack market knowledge and are relatively unsociable, but their inventions have great market value and deserve attention and introduction. In addition, products are found in the technology trading market.

3. Trade-off between patent and know-how. Know-how means know-how.

4. Series patent registration and product protection. For example, Dell's main product is computer, but it is possible that it will register the same trademark in other fields that it is not good at, so we can choose to buy its trademark right.

5. Dig the gold mine of failed patents or expired patents and consult with the Patent Office.

6. Be careful not to damage the original work unit in the competition with the original work unit, which does not conform to the relevant matters stipulated in the labor law.

(2) The details that should be paid attention to when starting a business are:

1。 Actively use existing resources. Many on-the-job employees choose fields closely related to their jobs to start businesses. The experience and resources they have accumulated in their work are the greatest entrepreneurial wealth. In order to land on the moon first, we should make good use of these resources. Give priority to projects that can help you survive. Don't waste money on projects that can only enhance your image or bring greater convenience.

Resources must not be abused, and on-the-job bosses must not confuse personal business with unit business, let alone eat inside and pick outside for profit, otherwise they will not only bear moral hazard, but also be punished by law. On your website, time, money and talent are all at your disposal. However, if you mess around, your business will turn around.

2。 Some office workers have investment funds or certain business channels, but they are too busy at the moment, so they will choose to start a business together. If you need a partner's money to start or maintain a business, or if this partner helps you design the idea of this business, or if he has the skills you need, or if you need him to preach for you, please ask him to join your company. Although this will make it easy for part-time bosses to go into battle, we should choose our partners carefully and strike a balance between inviting helpers and handling them ourselves. First, we should be like-minded; second, we should trust each other. Don't hire people who are suitable for this job but don't get along with you, and don't hire people who are not prepared to face the pressure of starting a business.

In addition, the responsibilities, rights and interests of partners must be clearly distinguished, and it is best to form a written text signed by both partners and witnesses to avoid empty talk when disputes arise.

3。 Careful preparation is essential. Entrepreneurship is a huge project, involving financing, options, location, marketing and many other aspects. Therefore, employees must make careful preparations before starting a business.

Strengthen the basic knowledge in this field through various channels; Choose the right entrepreneurial project according to your actual situation to make a good start for entrepreneurship; Write a detailed business plan, including market opportunity evaluation, profit model analysis, opening crisis response, etc. , and find out the market situation, know yourself and get ready for battle.

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