How to use the advantages of VR panoramic display to realize publicity and marketing?

VR marketing makes marketing no longer the "self-satisfaction" of the brand.

Hey! Ladies and gentlemen, let's talk about marketing today ~

When it comes to marketing, many people's first reaction is disgust. Marketing, a neutral word in itself, is often full of negative colors in the public's cognition, which often makes the students who do brand and marketing feel distressed. As the saying goes, "the fragrance of wine is not afraid of the depth of the alley", but the marketing thing is that "the fragrance of wine is also afraid of the depth of the alley".

What is marketing? Simple and rude, can be understood as advertising. Advertising, the meaning of advertising. So as a consumer, what I hate is actually not advertising, but the kind of purposeful exaggeration that insists on selling this thing to me.

There is no denying that good products need publicity. If a good product is not effectively promoted, it will not only affect the sales of the product itself, but also hit the confidence of product design and research and development to a certain extent. Over time, good products can't be sold, and the market is full of "inferior products" that can only be marketed. Finally, bad money drives out good money, and good money leaves the market, which is not worth the loss to consumers, enterprises and market environment. Therefore, good products should also be marketed well. Of course, I'm not advocating marketing. I just want to explain that marketing has its own reasons.

Since I am a practitioner in the field of VR, I still want to talk about how VR and marketing are combined. In fact, there are many VR applications in the industry, which are nothing more than brand-new content presentation methods and brand-new consumer experiences.

VR+ content, the content mentioned in the new era marketing combination boxing, I think everyone is familiar with it. It is said that now is the era of "content is king", so in recent years, content marketing has become widely popular in China. What is content? Broadly speaking, there are many contents. Text is content, pictures are content, and videos are content. Isn't VR a new way to express content?

The brand presents product advantages and functional value to customers or consumers in a brand-new VR form. High-quality content combined with brand-new forms of expression can enhance brand awareness and attract users with brand-new experiences, which is also an innovative marketing method.

Give a chestnut: home appliance scene

A virtual live broadcast room simulates the effect of household appliances, automatically switches the effect of home improvement, and "the scene moves with the goods".

Give another chestnut: home scene

Fiya, the leading brand of "customized home", launched VR cloud stores and exhibition halls.

There is also a chestnut: shopping malls and shops.

High-end shopping mall Moro department store online VR shopping mall

Since the new paradigm of VR marketing and brand marketing is here, let's talk about VR marketing, hoping to help major brands and related employees.

The three-dimensional reconstruction of the real scene is the most touching.

VR marketing, first of all, can restore the offline store or venue space 1: 1 to the digital space through three-dimensional reconstruction technology, and show it in the form of VR, so that customers can change their perspectives and landscapes in the space.

The presentation form of VR is more vivid and intuitive than pure text; It is more realistic than pictures, more active and better controlled than videos. Therefore, this form of expression can more truly and stereoscopically show the offline venues and the items, pictures and layout in the venues to customers, which has great advantages in marketing.

Immersive interaction is comparable to offline realism.

On the basis of the digital presentation of real space, VR can also put goods, lottery activities, voice explanations, videos and so on. Become a VR scene. Under the strong immersion and interactivity of VR scene, users can make marketing more interesting by guiding and clicking on goods, and make the user experience comparable to the reality of the moment, thus improving service quality and promoting consumption.

Real and traceable data, optimize marketing strategy.

In the VR scene, user behavior can be analyzed through the underlying model, such as where users go in the scene, which products have higher click-through rate and viewing rate, and so on. By collecting user data and analyzing data, we can improve the marketing strategy of enterprises.

Rub the hot spots of VR and earn your own drinks.

Finally, I have to say that VR itself is also a marketing hotspot. Just like "Hyperuniverse" and "ChatGpt", the emergence of new technologies will always arouse everyone's curiosity. When this technology is combined with its own industry, the effect will be doubled directly. This is the so-called "good wind to send me to Qingyun", which is both hot and useful. Don't rub it at this time, but when!

Today's VR marketing is here, welcome friendly discussion ~