Traditional Culture Encyclopedia - Photography and portraiture - What are the production methods of bus advertisements?

What are the production methods of bus advertisements?

The visual contact time of bus advertising is short, but because of its characteristics of continuous advertising pictures, great impact, continuous advertising influence and effective appeal to specific regions and strata, bus has become a powerful medium for many enterprises to carry out commercial publicity activities or advertising design and production by advertising design companies. Market research and target audience determination. Who is the target audience of your product, which will determine the direction of your advertising design and production. Screen design is not for entrepreneurs and judges, nor for personnel departments and ourselves, but for passers-by and consumers, but for customers, so let your target group pay attention to it. If your product is aimed at young women, but your advertising design style, including graphics and colors, is used by women, then your theme is interspersed in the whole process of advertising design. Theme is the expression of the central idea of advertising, and it is the basic concept that advertising should explain in order to achieve a certain goal. Advertising theme runs through the whole process of film and television advertising production, which can organically integrate advertising objectives, product personality and consumer mind. After determining the theme, all graphics, colors and creative advertising designs must revolve around this line.