National costume design posters-What are the styles of New Year posters?

If you are wearing "China Li Ning", wearing white rabbit toffee perfume, holding toilet water cocktail and wearing the lipstick of the Forbidden City, the design features of "Guo Chao" style will attract more attention. So, what is the "national tide"? What are the design features of "National Tide" style?

First, thick and straight fonts

As a hieroglyph, Chinese characters have a cool mystery. Take the printing of "China Li Ning" as an example. When the word "China Li Ning" appears in the form of a song, will it remind you of Supreme, which is famous for its boxlogo? At the same time, this box logo reminds us of the red seal of China. When "China Li Ning" uses traditional calligraphy font design, it is easy to remind us of the sports meeting in 1980s and 1990s, which makes people feel "rustic" and trendy.

When retro models collide with simplicity, the national tide comes out.

In addition to the national style of fonts on clothing, the font design in graphic posters is also very interesting. A series of poster designs recently released by Xicha use a lot of calligraphy and bold characters. Retro fonts and color matching are very ethnic.

These fonts, whether in calligraphy, song style or bold, have thick strokes, giving people a heavy feeling. At the same time, the typesetting of these fonts is relatively direct, and the horizontal and vertical themes are prominent.

Second, high saturation color matching

When it comes to the color matching of Guo Chao's design, many people will immediately associate it with the classic China Red, such as "China Li Ning" above.

In addition to China red, red, blue, red and green, this classic color scheme CP is full of retro feeling:

In fact, in addition to the classic collocation of red, other colors will be used in the national tide design, and the saturation of these colors is relatively high.

For example, Chen Guang and Bazaar Fashion jointly launched the essence stationery set:

Color matching of illustrations in Jianlibao's new packaging;

Third, the characteristic elements of China.

The third feature of the national tide design is the application of China's characteristic elements. Wangzai Milk, for example, combines the distinctive clothing and packaging of 56 ethnic groups:

Terunsu milk painted with Beijing embroidery on the package;

Bath lotion with classic white rabbit pattern printed on the package;

Move firecrackers, New Year pictures and couplets that are common in Chinese New Year to posters;

There are also classic harbor signs, neon lights and other elements that can also be used in graphic design:

What are the styles of New Year posters? 1. Flat wind

The flat design style gives people a sense of simplicity, a sense of design visually, and it is not easy to appear vulgar. The design elements are plane point, line and plane elements, which require high composition, typesetting, color matching and graphic details.

2. Illustration of national style

Guofeng illustration is favored by major brands and illustrators. Its vision is both Chinese style and fashionable and beautiful, which is very suitable for expressing the related design of the Spring Festival.

3.3D style

In recent years, 3D style has become popular in major design industries, and it has also become an important manifestation of poster design for the Spring Festival. Exquisite texture, strong sense of space and volume, and beautiful color matching have broken the traditional two-dimensional design form of Spring Festival posters.

4. Internet punk

Cyberpunk style is a popular style in recent two years, which is biased towards the trend of science and technology. Hong Kong-style tea restaurants like to decorate with this style, and it is also a common means of expression in national costume design, so it is consistent with the Spring Festival in tonality. Its characteristics are mainly characters and simple small figures. The border of characters usually adopts Chinese style, while the luminous effect of neon lights is mainly rose, blue, yellow and green with high saturation.

Regarding the style of the New Year poster, the global Ivy Bian Xiao will share it with you for the time being. If you are interested in website design, page layout and image processing, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

With the rise of the national wind, no party a will not love the e-commerce design in recent years.

With the increasing variety of domestic products

China fashion

It seems to be "fire" overnight.

The concept of "national tide" began to sweep across the country.

What is the national tide?

20 18 is the first year of national tide.

With the start of New York Fashion Week

Li Ning used "

Realize the truth

"series

Stand on the international stage

since then/from then on

Refreshed the definition of domestic products.

The concept of national tide was born.

China fashion

The works of a new generation of China designers.

Tide brand products with China characteristic elements.

China fashion

It has the characteristics of the current popular trend in China.

In line with the current trend of the vast majority of the audience.

Liu aesthetics

By many young people.

like

The "national tide" is not limited to a certain field or form.

The emergence of national wave

It is the promotion of national strength and economy.

Driven by cultural self-confidence and cultural return

The national tide is a collision between ancient and modern times.

The designer connected the two.

Distant cultures are ingeniously blended together.

Near the double eleven

Guofeng design

E-commerce design

There are many pages.

Guo Chao design

What kind of eye-catching charm is there?

Let's take a look.

1. Huaxi Zi

China is the national tide and peace.

Perfect combination of cosmetics

Brand tonality is extremely strong

This double eleven is the main push.

Miao impression

series

Characteristics of Miao pass

The designer's design is

Show them one by one

Interactive sound effects are added to the page.

It is emitted when the page slides.

"

silver works

"Trembling voice.

Very chic

Inspired by Miao Yin.

Integrate into Miao totem culture.

Inherit the beauty of the nation

2. Li Ziqi

Li Ziqi de shop

Adopted

Illustration design

An antique house

Radiate at a point.

Build a macro scene

Visually easy to focus.

More influential

Color matching

Deep red and blue-green

Many ethnic designs are red and green.

Most of the inspiration comes from

Ancient Chinese architecture

Did you know that posters also have this color scheme?

Red but not brilliant green but not vulgar.

Density, brightness and sum of red and green.

Saturation needs to be balanced and adjusted.

Such color matching control

Perhaps it is the ultimate pursuit of the designers of the national tide.

3. May

Youyoumei also adopted the national fashion design style.

Red and green colors, traditional patterns

Via became a childhood friend.

If you don't buy this,

Viya will really be "a little stupid"

4. Royal Mud Studio

"Clouds want clothes, flowers want capacity."

This can not help but remind people.

The legend of the cat demon

The phoenix on the homepage is lifelike.

With a gold hairpin in his mouth.

The overall feeling is very elegant.

It feels like a prosperous Tang Dynasty.

Only the Tang Dynasty never stingy with beautiful women.

Yiyun cuts a beauty mirror.

adopt

Gradient shadow

Totem pattern

Perfect integration with page design style

Dragon and phoenix, flowers, koi fish and ancient buildings.

Elements with strong Chinese style.

They are all common figures in national fashion design.

In addition to the color matching techniques and element collocation mentioned above,

Combination of ancient and modern

The contrast of this sense of the times

Often create

Unique sense of design

This may be the reason why the national tide is loved by the public.

Did you get the page design of Guofeng?

Welcome to discuss with me in the comments section ~

And the flagship stores and networks of various brands.