How to discount cosmetics

Cosmetics industry needs more promotion and discount means to improve sales performance and expand popularity. Relatively speaking, cosmetics shopkeepers need to master different types of promotion methods. The collected promotion methods are summarized as follows.

First, seasonal promotion.

The seasonal promotion of 1, such as the hot sales of summer products, is generally mask cream, toilet water, sunscreen cream, refreshing lotion and emollient water, perfume and deodorant, Xiao Sha, children's bath emollient and so on. Clearance promotion, summer clearance, mid-season clearance and off-season clearance. For example, to promote brands with high library pressure, to make low-priced boxes for a brand or to buy gifts.

Second, gift promotion.

1 gift promotion, 2 buy free promotion, buy one get one free, buy more get one free, send red envelopes, send points, buy more and get more.

Third, leverage promotion.

1 Use fact hotspots to promote sales, such as Shenjiu Tian Fei. 2 star promotion, attracting with entertainment stars. 3 rely on promotion, Olympic sponsors, double eleven activities promotion.

Fourth, designated promotion.

1 Specify product promotion, such as buying ancient blue eye cream and giving ancient blue aloe vera gel. For example, Gulando no-added moisturizer adds one yuan to a designated product.

5. Value-added promotion.

1 brand promotion, 2 list ranking promotion, for example, Gulando Jinlansi peptide won the national eye brand sales champion, 3 word-of-mouth promotion, invitation rebate, praise courtesy, praise rebate, for example, witness marketing mode promotion, and give appropriate rewards to invited witnesses. There are gifts in the promised promotion invitation. If you buy it, you won't regret it, and you can see the effect within one month. 5 story promotion, after she left. 6 service promotion, help you make a weight loss plan and help you detect skin symptoms. Free delivery, trade-in.

Sixth, alternative promotion.

1 visual impact promotion 2 fuzzy sales, cheap sales. Scarcity promotion, the only agent in China, out-of-print promotion, now or never. Announce the promotion and set the pre-sale date. 5. Counter the promotion, for example, high-priced promotion. The original price sales are determined not to be discounted. 6 suspense promotion, no price, guess the price.

VII. Nominal theme promotion.

1 theme promotion 2 linkage promotion, such as joint promotion with clothing stores and joint promotion with gold shops and wedding photography. 3 joint promotion, joint activities of different brands. 4 Promote public welfare activities. 5 launching ceremony promotion.

Eight, limited promotion.

Time limits, such as spikes, are effective today. 2 limited sales, limited sales three-step promotion, 30% off on the first day, 20% off on the second day, and 10% off on the third day. Buy early and get cheap.

4 single product promotion, only one.

Nine, the critical point promotion.

1 Minimum sales discount, for example, as low as 50% and as low as 20%. The biggest promotion, such as the highest 60 yuan and the highest 80 yuan. 3 extreme promotion, the lowest price in the city.

X. Reward promotion.

1 Free, free trial, free. 2 rebate rebate, full reduction, cash back 3 pieces, full delivery, group purchase price.

XI。 Commemorative promotion.

1 section, 385 1. 2 anniversaries, celebrations, birthdays, 3 special cycles, every Tuesday, one day a month at half price. 4 member promotion, full membership card, member day, member special price.

Twelve. Promotion of product functions.

1 new product promotion, 10% discount on new products, 2 effect promotion, 3 product selling points, superior quality and good effect, 4 citing cases, a customer used Gulandou eye cream, and the dark circles disappeared soon.

Thirteen. Price promotion.

1 Full delivery. Special price. 3. Uniform price, such as the whole venue 10 yuan.

Fourteen, reward promotion.

1 Interactive promotion, signature and courtesy. 2 lottery promotion 3 coupon promotion, cash coupon, low-priced coupon.