Traditional Culture Encyclopedia - Photography and portraiture - Which is more promising, advertising design or photo studio post-production?
Which is more promising, advertising design or photo studio post-production?
Advertising design and photo studio post-production are of course more promising for the former.
The former has a wider range of applications, methods, and relationships with other industries than the latter. The latter is only a small branch of the profession that applies graphic design, and its scope is limited to photo studios.
1. Advertising design is a profession. It is a new profession formed with the development of the advertising industry based on the application of computer graphic design technology. The main feature of this profession is to use images, text, color, layout, graphics and other elements to express advertising, combined with the usage characteristics of advertising media, to use relevant design software on the computer to achieve the purpose and intention of advertising. Graphic art A creative design activity or process.
The so-called advertising design refers to the intermediate process from creativity to production. Advertising design is a combination of five elements: theme, creativity, language, image, and foil. The ultimate goal of advertising design is to attract attention through advertising.
2. Studio post-production is actually digital post-production. With the advent of the electronic age, people have replaced all traditional film cameras with electronic digital cameras, resulting in digital post-production. (In the era of traditional film cameras, the masters of photo studio post-production were collectively called: artists. They mainly restored photos by hand-painting, which required very high technical requirements.)
Photo studio post-production is also a branch of graphic design, and can also be Collectively known as graphic design.
Digital post-processing refers to inputting digital photos into a computer through a digital camera or scanner, and reprocessing the digital photos such as color balance, size, composite rendering, etc., so as to beautify the photos and ultimately complete the photographer's artistic expression.
When studio photographers take photos, they often cause serious problems such as underexposure, overexposure, chromatic aberration, and color cast. In this case, digital post-processing can be used to correct them. It can be said that a good photo depends on three points of shooting and seven points of post-production.
In the process of the photo studio, from taking orders, makeup, shooting to post-production, digital post-production is located in the last link of the overall process and is directly responsible for consumers. Due to various factors such as manpower, material resources, and nature, Due to limitations, it is impossible to cover everything in the early stage of photography in a photo studio, so by using digital post-processing technology to modify the original film, you can recover some losses at a low cost and obtain more beautiful photos under ordinary shooting conditions.
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