Valentine's Day activities on Tanabata

202 1 valentine's day activity plan for tanabata

In order to ensure the orderly and effective activities, it is often necessary to make an activity plan in advance according to the specific situation. An activity plan is formulated for an activity, including detailed rules and steps for implementing specific actions. How to make an activity plan? The following is my collection of 202 1 Chinese Valentine's Day Valentine's Day activities. Welcome to share.

Valentine's Day Activity Plan for Tanabata 1 1. Introduction to Tanabata

Valentine's Day in China is one of the most romantic festivals in China. It is a festival handed down by people to commemorate the tragic love story of the legendary Cowherd and Weaver Girl and their spirit of fighting for power for love. On the evening of the seventh day of the seventh lunar month, the weather is warm and the plants are fragrant. This is commonly known as China Valentine's Day, and some people call it "Begging for Clevership Festival" or "Daughter's Day". It is a folk custom to sit and watch morning glory and Vega on Tanabata. According to legend, this night every year is the time when the Weaver Girl and the Cowherd meet at the Magpie Bridge. The Weaver Girl is a beautiful, clever and clever fairy. On this night, ordinary women prayed to her for wisdom and skillful skills, and they also prayed to her for a happy marriage. Therefore, the seventh day of July is also called Begging Festival.

Legend has it that on Tanabata night, you can look up and see the meeting of the Cowherd and the Weaver Girl in the Milky Way, or you can eavesdrop on their love story when they meet in the sky under the melon and fruit shelf. Girls who hear the love story of Cowherd and Weaver Girl will have a sweet and happy love and marriage, so Tanabata is also known as "Valentine's Day" in China.

In recent years, with the continuous improvement of people's living standards and the gradual recovery of China's cultural awareness, people have paid more and more attention to traditional festivals. The cultural significance of China Valentine's Day and the sweet Chinese Valentine's Day are undoubtedly not to be missed for lovers in love, and their influence is growing.

Second, the holiday market analysis

1, the influence of Tanabata is increasing day by day, attracting the attention and utilization of various businesses. Such as wedding photography, flowers, gifts, shopping malls and other promotional activities for Tanabata have gained considerable momentum. However, the catering industry has not paid enough attention to it, and basically stays in the marketing stage of simply sending "roses".

2. How to combine the western-style tone of western restaurants with China elements in Tanabata is a difficult point. There is a certain conflict between the pursuit of lively and festive atmosphere in China festivals and the pursuit of elegant taste in western culture.

3. The combination of western culture and traditional culture is deepening and becoming a trend, such as KFC and McDonald's launching Chinese fast food such as fried dough sticks and soybean milk; Coffee shops provide Chinese food and so on. This is more obvious in the traditional festivals in China.

III. Purpose of the activity

1. Make use of the rich festive atmosphere of Tanabata and the concentrated consumption of couples to promote a big breakthrough in the sales of restaurants that day.

2. Through cultural promotion activities, on the one hand, let old customers deepen their influence on the restaurant, improve their reputation in their minds and promote their continuous consumption in this restaurant; On the other hand, it attracts more people's attention, improves the popularity of restaurants and attracts more consumption.

Fourth, the activity time

Main activity time: Tanabata all day.

Activity preparation time: A week before Tanabata, simple arrangement, publicity materials in place, enter the publicity.

Tanabata 2 Valentine's Day program. Theme:

"I will meet you more beautifully through lovers' night."

1. For single customers aged 20-40, hold a Valentine's Day bachelor party with the theme of "Meeting you suddenly, meeting you more beautifully". Taking "perfect encounter, expanding circle of friends and looking for a partner" as the gimmick, it not only meets the needs of singles to make friends, but also attracts more target groups with unique environmental atmosphere and creative highlights of activities to drive restaurant sales.

2. For couples aged 20-40, hold a Valentine's Day party with the theme of "Romantic Year". Take the opportunity of wedding anniversary and love anniversary to attract the target group to shop.

Two. communication plan

(1) 2.10-2.14 The posters of the previous activities are scattered, and the areas are distributed in office buildings, shopping malls and downtown areas, mainly targeting the target population aged 20-40.

(2)2. 14 NP advertising campaign for Valentine's Day.

(3) During 2.14-2.16, coupons will be issued.

Three. Activity time:

2. 12 -2. 14

Four. Activity content

With Valentine's Day theme activities as the main line, supplemented by pre-coupon rebate promotion, we launched a three-day theme marketing campaign of "Crossing Valentine's Day Night and Looking for a More Beautiful You", and held a single dating party of "Suddenly Meeting You" and a couple dating party of "Year of Romantic Remembrance" on February 14.

20-40-year-old singles group-"crossing the eve of Valentine's Day and suddenly meeting you" large-scale singles dating party;

All singles can participate in the large-scale single dating party held by xx Western Restaurant on February 14, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.

Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )

Couples aged 20-40-"Crossing the Eve of Valentine's Day, Year of Romantic Remembrance" couples theme party: As long as you have a partner, you can attend the couples theme party held in xx restaurant on February 14, and couples who spend in western restaurants on Valentine's Day can get a 50% discount on food and beverage. For customers who celebrate their wedding anniversary on February 14, as long as you dare to tell your story.

Verb (abbreviation of verb) creates the atmosphere of the scene.

First, the restaurant peripheral layout

(1), Valentine's Day Magpie Bridge modeling layout → add restaurant cultural atmosphere.

Creative design of a large Valentine's Day Magpie Bridge in front of the western restaurant will increase the humanistic style and festival uniqueness of the western restaurant through the traditional cultural customs of the Valentine's Day Bridge Club. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Valentine's Day for every consumer who enters the store.

(2), antique publicity column → point out the theme of the event.

Abandoning the traditional Chinese columns, according to the marketing theme of Valentine's Day, we creatively designed antique publicity columns and posted the slogan "Meet you better through Valentine's Day night", which played the role of activity promotion and atmosphere creation.

B, the hall environment atmosphere layout

① the arrangement of China lanterns on Valentine's Day.

Chinese lanterns are arranged in the lobby and main aisle of the western restaurant, which adds to the humanistic style of the hall.

(2), modelling propaganda flag layout

According to the marketing theme of Valentine's Day, the picture and content of the flag are designed and publicized in a unified way, and are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.

(3) Modeling and layout of photo receiving table

According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.

(4), zoning stage modeling layout

According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.

(5), light and shadow art equipment layout

According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.

The arrangement and process of activities in Valentine's Day singles area.

(single area)

Take a beautiful photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos in front of the western restaurant. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, photos taken with the unique information of western restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.

Enjoy a unique literary feast-on the day of Valentine's Day theme activities, put in a cultural performance that blends with the restaurant culture, and quickly enhance the participation enthusiasm of participants.

14 minutes of romantic heartbeat is the main link of single dating parties in this area. In the name of "14 minute romantic heartbeat" and the dim lighting style of the western restaurant as a foil, all the customers present had 14 minute "looking for someone", which was full of surprises, challenges and fun.

Perfect Meeting on Valentine's Day Night-The melodious music performance of 15 minutes during the event set off the atmosphere for the whole event.

17: 30- 18: 30 (the specific schedule can be appropriately adjusted according to local conditions). The welcoming staff of this western restaurant will guide customers into the restaurant. At the entrance of the restaurant, professional photography agencies will take photos for every customer who enters the store, so as to quickly gather popularity.

Tanabata 3 1 Valentine's Day activity plan. One kiss is enough.

On Valentine's Day, you can hold other activities to promote sales. "Kiss on the spot for 60 seconds, get full for free", an activity about Valentine's Day attracted many people's attention.

You can ask 30 couples to participate. There are no conditions for registration, whether it is lovers in love, newlyweds or elderly people who have been with them for many years. But the condition is that when the kiss is on the spot for 60 seconds, it must be a real kiss. This activity is launched in the hope that couples can prove their passion for love by kissing.

Second, give the guest a "love agreement"

Couple coupons can be pre-sold one year in advance. Only couples can buy it. One person can get two coupons worth 50 yuan. However, couples' coupons are divided into boys' coupons and girls' coupons, and each couple holds one. One year later, that is, February 20xx 14, the two coupons will take effect together. Now, such a romantic and love-testing agreement is just right for Ma Jinlong Mala Tang Restaurant. After all, most consumers are women aged between 18-35.

You can also bind a membership card. On the day of February 14, couples can get coupons for couples when they apply for a new membership card or renew it, and the stored value is 100 yuan. If you and TA can still eat together hand in hand on Valentine's Day next year, you can enjoy these two coupons for free.

Third, software, love detector detects "love index"

During Valentine's Day, a "love tester" can be launched to measure the "love index" on the spot. This kind of software can read the candidate's emotional temperature and make a quick judgment based on the voice. Scores can show the degree of love between couples.

All customers who arrive at the store can measure the "love index" of the man to the woman through the love tester, and each person is limited to three times to get the highest value. How many points do you score in the love index, and then save the corresponding money on the basis of the original price. Full score of 20 points, if you get full score, how much it costs, all free! Customers participating in the test will be awarded the "Love Appraisal Certificate" by the store manager on the spot for both men and women!

Fourth, the lover's glass bottle

On Valentine's Day, a theme activity called "Glass Bottles for Lovers" can be held: the restaurant provides colored glass bottles, and lovers write their love stories on paper, then put them in bottles, tie them with ribbons and give them to each other. It is reported that such marketing activities cost less, but the effect is very good.

Five, fragrant flowers send beauty

"Flower World Theme Lover's Night" decorated with roses and flowers. The restaurant is decorated with more than 300 roses to create a romantic and warm dining environment. At that time, there will be singers performing at the dinner table, singing intoxicating music for the newcomers, and the unique xxx playing and guitar playing will also make people intoxicated. Men can pick roses at will when eating or leaving the table, and can only send one rose to their lovers. The mark of love will remain in my heart forever.

6. Seeking a chance encounter-Who will unlock my mind?

Go, go, go. Come to the restaurant to find the key to your heart! Open her heart!

I really believe that you will find the key to her heart!

Participants: urban fashion single men and women

Purpose of participation: love key, happiness lock

Activity introduction: the first edge of true love: happy lock, looking for beauty

On Valentine's Day evening, boys who participate in the activity will get a love key, and girls will get a heart-shaped digital hand card randomly distributed. At the beginning of the activity, boys try to unlock their love hearts with love keys, and each person has only five chances at most. Successful boys look for the corresponding lover according to the locked number.

Seven, auction-for whom is the heart in full bloom?

Participants: guests who want to express their deep love with flowers on a beautiful lover's night.

Purpose of the competition: be heroic, and swear to win the championship.

Activity props: blue enchantress rose, collector's edition xxx, 5 different flowers.

Activity description: A bouquet of blue enchantress roses and a collector's edition xxx provided by the restaurant will be auctioned on the spot, and the successful bidder will get a special love couple card, which can only be entered after both parties sign. The gift means that the restaurant will wholeheartedly witness true love forever. The top five participants who are closest to winning the bid will receive a bunch of flowers provided by the restaurant for free.

Eight, the true confession

Participants: all guests

Purpose: On this special day, express your sincere love to her/him, and say it out loud if you love her/him!

Activity description: The restaurant provides you with an opportunity to express your love loudly on this beautiful night. On a special day, a special confession of true feelings, how can you not touch her/him? The most creative confession, the restaurant will give you a Valentine's Day gift to entertain you.

Nine, roll the dice to win romantic gifts;

"Erotic Dice" is a special interactive game launched on Valentine's Day. Couples who come into the store for consumption on February 14 will throw dice at the designated position in the store and make corresponding actions according to the tips on each side of the dice to win beautiful gifts.

The text on the six sides of pornographic dice contains the following actions:

1, kiss the face (kiss 10 seconds)

2, hug (couples hug for more than 30 seconds)

3. Confession of love (more than one minute)

Exquisite gifts include:

1, chocolate (symbol of sweetness)

2. Couples Cup (a symbol of lifelong love)

3. Love USB flash drive (eternal witness, storing love)

4, a single bowl of 5 yuan.

Ten, even if it's just holding hands

Alternative marketing: On Valentine's Day, the activity of "20% off holding hands with anyone in the store, 30% off hugging and 5.2% off kissing" was launched. At that time, if customers come to participate in activities, as long as they hold hands, hug each other or kiss, they can enjoy corresponding discounts, and there is no specific restriction on the form of kissing. I believe that once the activity is launched, the bookings during Valentine's Day will be full or even bursting, and most of these consumer groups are young people. The discount range is large, and both hidden customers and open customers can participate in this activity. The discount range is large, which is economical and fun, and it has earned people's attention.