Brief introduction of public relations documents

1. Concept and classification of briefing

Briefing is a concise situation report, which is a style used by government agencies, enterprises and institutions, people's organizations and other organizations to report, reflect, communicate and exchange experiences. Because it is not an official document, it cannot be published publicly, but only distributed internally. Communication, dynamics, situation reflection, information notification and internal reference seen in daily work all belong to the category of briefing. Because of its simplicity and flexibility, it is widely used in public relations documents.

Briefing has many forms and contents, including dynamic briefing, situation briefing, meeting briefing and typical experience briefing; According to the writing method: there are comprehensive briefings and special briefings; By release cycle: there are regular and irregular briefings. There are three kinds of commonly used briefings:

(1) briefing

Briefing, also called work briefing, generally has two common forms, one is comprehensive briefing and the other is special briefing.

Comprehensive briefing is a comprehensive reflection of work and problems under a clear theme. This kind of briefing has both breadth and depth. It is not necessary to record everything, but to grasp the main problems and reflect the most valuable situation.

Special briefing is mainly to reflect the dynamics, progress and problems of a special work to the competent department or to inform the relevant departments and subordinate units in order to spread information and promote the work.

(2) Dynamic briefing

Dynamic briefing is a style that reflects recent events and situations quickly, timely and concisely. This kind of briefing is novel in content, quick in response and dynamic in time. There are generally two kinds of dynamic briefing: work dynamic briefing and thought dynamic briefing.

The work dynamic briefing mainly reflects the positive and negative new situations and new trends of the internal work of the system and the department.

The ideological dynamic briefing mainly reflects the public's response and understanding of the government's major principles and policies, a certain trend of thought or tendency in society, and the ideological situation of all walks of life. This kind of briefing is more common in the "internal reference" compiled by the unit, and this kind of dynamic briefing is generally internal reference and confidential. Its circulation and reading range are strictly limited.

(3) Meeting Briefing

The conference briefing mainly reports the general situation of a conference in time, the information, experience, discussion and research exchanged at the conference, and reflects the resolutions and basic spirit formed by the conference. The general conference briefing mainly reports the contents of the conference, which can not only comprehensively report the various stages of the conference, but also extract the speeches of the conference or group discussion. When compiling and distributing the summary of the speech, we should try our best to accurately, comprehensively and truly reflect the basic views and ideological tendencies of the speaker, and send it to the speaker or the relevant person in charge of the conference secretariat for review before compiling and distributing it.

2. Features of the briefing

Briefing has five characteristics: first, authenticity. The materials reflected in the bulletin must be true and reliable, and the analysis and interpretation of things must adhere to the scientific attitude of seeking truth from facts, conform to reality and events, and carefully verify the materials and data. The second is accuracy. The accuracy of the briefing is reflected in the content, materials and language. The content should choose valuable and noteworthy situations and problems, the materials used should be investigated and carefully verified to ensure their authenticity, the language should be accurate and standardized, and improper words should be avoided. Semantic confusion. Third, timeliness. Briefing should be written, printed and sent quickly, so that relevant personnel can deal with problems and formulate policies in time according to the situation. Important information should be reported once a day, or even several times a day, in order to better play the role of briefing. The fourth is freshness. Briefing is to report new situations and experiences, and the content should have a larger reference price. The fifth is simplicity. Briefing is usually short, so the content should be concise and plain, without artistic description and theoretical explanation, just stating "what and how".

3. Form and structure of briefing

Briefing consists of five parts: header, notes, title, text and footer.

(1) title

The header is located at the top of the first page, accounting for about 1/3 of the length, and the bottom is separated from the text by a horizontal line. Usually, the title has four contents: First, the title of the briefing is written in the middle of the title in large letters, such as "Financial News". The second is the serial number, which is written in the middle under the name of the briefing and enclosed in brackets. The third is the chief editor's unit, which is written below the issue number and above the interval line on the left. The fourth is the date of issue, which is written below the issue number and above the interval line to the right. The fifth is the degree of confidentiality, which is written on the top left of the name of the briefing.

(2) Precautions

Notes are explanatory or key words written by the editor of the briefing for the content of the briefing. Usually written before the title. And write the words "editor's note", "attention" and "press" at the beginning of some paragraphs. Editor's note should be added to the forwarded briefing, and editor's note should also be added to other important briefings. The notes of the briefing are divided into two categories. One is an explanatory note and the other is an indicative note.

(3) Title

The title of the briefing is very important, and a good title can summarize the full text concisely, accurately and vividly. Generally speaking, the title of a briefing can be written in the form of a front subtitle. The positive subtitle prompts the idea and significance of the full text, and the subtitle writes out the events and scope, which plays a supplementary role.

(4) Text

The text is the central part of a briefing, and usually consists of three parts: the beginning, the text and the end.

There are three ways to start a briefing: first, the narrative method, which directly writes out the time, place, people, reasons and results of the events to be reflected, so that readers can see at a glance; Second, the conclusion type, first write the result of the matter or the conclusion drawn from it, and then specify the reasons for the conclusion; The third is asking questions, that is, asking several important questions to attract readers' attention, and then making specific answers in the main part.

The theme is the central part of the text and the most important part of the briefing. So write it in detail, fully and forcefully. The main part is usually written in the following ways: first, in chronological order, that is, in the order of occurrence, development and end of events, which is more suitable for reporting a complete event, called news writing; The second is to write in the order of spatial transformation, which is suitable for reporting several aspects of one thing; The third is to classify and summarize according to logical methods, that is, all materials are summarized into several parts, parts and aspects according to serial numbers or subheadings, and described separately according to serial numbers or subheadings; Fourthly, narrative discussion, that is, narratives and comments, is suitable for reflecting briefings with tendentious issues; Fifth, comparison method, that is, discussion in comparison.

There are two kinds of the end of the briefing, one is to summarize the situation described by the subject in one sentence or one paragraph and end the full text. The other is to finish the full text neatly after describing the facts.

(5) Tail report

The tail of the newspaper is at the bottom of the last page of the briefing, and it is separated from the text by a horizontal line. Write down the sending range on the left side of the footer and the number of copies printed on the right side.