Basic knowledge of model

These models often appear in TV advertisements, and directors use their beautiful shapes to improve the visual quality and expand the influence of products at one time. For example: cosmetics advertisement, watch advertisement, clothing advertisement, etc. Sometimes they also appear in non-profit feature films, for example, in landscape appreciation films, the natural beauty of the model's human body can set each other off with the scenery and improve the enjoyment of visual beauty.

Second, the plane model

These models often appear on magazine covers, newspaper color pages, product posters, advertising endorsements and so on.

Third, the business model

This kind of models mainly take part in ceremonial work, such as guidance in exhibitions, sports meetings and literary evenings, ribbon-cutting and assistant when awarding prizes.

In a narrow sense, models refer to those models who specialize in fashion shows.

It can be divided into women's models, men's models and special models.

(1) women's model

They are the main body of the clothing display industry. The fashion shows we often see are generally dominated by women's models. According to the different levels of clothing, it can be divided into senior female models and ordinary female models. Senior female models are either extremely standard in appearance, or extremely individual and absolutely first-class in figure. What do you mean? Devil's figure, angel's face? . The appearance of ordinary female models is not as typical and personalized as that of senior models, but at least it should be close to the standard, that is, the direct visual experience should be: the head should be small; The neck is thin and long; Shoulders should be flat; The hips should be narrow and the hips should not sag; Leg lines should be smooth; Don't be too generous with your feet.

(2) Men's money

Generally speaking, there are fewer male models and more female models in general fashion shows.

The height of male models is generally between 1m 80 and 1m 90. Their bodies must be strong but not too thick, giving people a beautiful feeling. There are foreign male models and beautiful photos taken by domestic male models. Although the body standards of different races will be different, this handsome standard is unified. In addition, if the model itself can exude a deep masculinity, give people a positive spiritual strength, or give people a feeling of being busy, such a model is also excellent.

(3) Special models

Special models, as the name implies, are models that cater to special needs. According to the demands of clothing customers, it can be divided into tall models, short models, old models, juvenile models, children models (Tong Mo), celebrity models, hand models, foot models, leg models, foot models, head models and mannequins.

In addition, according to the different purposes of displaying clothes, fashion models can also be divided into runway models, photography models and fitting models.

(4) Fashion show models

The catwalk model is the most common and common one. When a fashion show is needed, there must be a model on the runway. When people talk about models, they often think of catwalk models first.

(5) Photography model

Fashion magazines, newspapers, television, movies and popular internet advertisements will inevitably use fashion models when reporting various fashion trends and promoting company brand clothing. When shooting fashion works, some famous catwalk models are sometimes invited to make guest appearances to expand the publicity effect at one time. However, there are also some models who specialize in photography indoor work in the modeling world.

(6) fitting model

The fitting model is very different from the above two models. They don't appear in front of the audience, just try on clothes for designers or clothing companies. For them, the body requirements are particularly strict. Only with a standard body shape can designers make all kinds of clothes according to their own body shape to meet the market demand.

(7) Network model

Sometimes called e-commerce mode, the new model development mode in the Internet era has brought a higher and broader development space and display platform for models.