Traditional Culture Encyclopedia - Photography and portraiture - Why is Shanying so powerful?

Why is Shanying so powerful?

There has been a rumor in the industry that Shanying’s products must be high-quality! Why is Shanying so awesome?

It has won awards over the years

"Ode to Joy", "Big Yangge", "Nirvana in Fire", "The Pretender"... each of Shanying's TV series has attracted countless viewers to "lick the screen". "Shanying's production must be a high-quality product" has been written into the government work report. In 2015, Shanying's production capacity was 8 TV series, 375 episodes, and two movies, with a net profit of 139 million yuan. Shanying's first investment in the animated film "The Return of the Great Sage" broke the Chinese animation box office record with 956 million. The industry produces 15,000 TV series per year, more than half of which cannot be broadcast. Why is it that Shanying can become popular after just one show? Excellent products are inseparable from a strong team! Let’s talk about the director.

It is said that there are three heroes in Shanying: Zhang Xinjian, Kong Sheng, Zhao Dongling, and of course there are many high-quality directors.

Let’s focus on Kong Sheng, whose representative works include Entering Guandong, Line of Life and Death, The Age of Steel, A Family in Wenzhou, Fighting in Changsha, Parental Love, All Quiet in Peking, Nirvana in Fire, Ode to Joy, etc., which were presented at the 19th Shanghai TV won the Magnolia Award for Best Director. He entered the film and television industry from a photography assistant, step by step, and completed many excellent works. Some people joke that he is responsible for half of the Chinese TV dramas. This may be an exaggeration, but he can definitely be called a top-notch director.