Tourism Poster Design —— How to use color elements to design tourism posters?

The winter tourist season is coming, and these five tourist poster templates can inspire you. It is difficult for most people to get value from their work, but a two-day trip to a new landscape can be an adjustment of life and make people gain new possibilities.

Many people have to cancel their travel plans since the outbreak of the new crown pneumonia. However, after a long period of 10 months, during the Mid-Autumn Festival of the National Day, domestic tourism has ushered in a prosperous peak season. Now, autumn and winter are coming quietly, New Year's Day is approaching, and a new round of winter travel is beginning to recover. Here are five kinds of tourist poster templates for you. Choose your favorite style and start creating ~

1

Retro style

Tourist posters began in the early 20th century. At that time, the railway company will entrust artists to design posters to promote tourist cities, resorts and weekend trips in the same format.

The poster is brightly colored and stands out at the station. Hand-painted illustrations are full of retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.

The tourist posters from 1900 to 1940 were also influenced by different art movements, such as Art Deco and Art Nouveau.

Recommend retro tourist posters for you in the Republic of China >>

2

Noise illustration plane illustration

AlexAsfour is a graphic designer and illustrator from Miami. He runs his own studio IdeaStormStudios in sunny South Florida.

In his spare time, AlexAsfour likes to draw illustrations of tourism and scenery very much, and published a collection of world tourism posters.

These graphic style illustrations are mostly composed of color blocks, which are simple and fresh. The long-term composition makes the picture look very open and fascinating.

In addition, AlexAsfour also adds noise to the sky, mountains, cars and other scenes, and the soft gradient color is filled with granular texture, which not only gives the illustration a rich three-dimensional sense, but also makes the whole page look very delicate.

The colors of illustrations are mostly warm, full of retro flavor, and the flat wind with low saturation is soft, light and full of vitality. Posters are mainly based on graphic visual presentation of illustrations, with few words, including main subtitles and auxiliary information.

AlexAsfour takes into account the composition and color of illustrations, and the style and arrangement of words are in harmony with the whole.

Recommend Pingfeng Illustration Poster for you >>

three

geometrical shape

In the 20th century, many travel agencies invited commercial designers instead of artists, and the poster style became more modern and simple.

Nowadays, Memphis style is very popular in graphic design, which is characterized by a large number of geometric elements such as points, lines and surfaces, lively and bold typesetting, bright colors and strong contrast.

ToralBheda, a designer from Mumbai, India, used this style to create a series of minimalist tourist posters, showing the representative elements of various countries or regions, such as landmark buildings, national flags, culture and so on. , with abstract visual language. The picture is simple but interesting.

four

High quality photography

The promotion of tourist attractions is inseparable from photographers, and good pictures can often make people think of "I must go to xx in my life" at a glance.

Large-scale temperament photography, coupled with simple typesetting copy, is the routine of many Japanese small fresh travel posters.

Each award-winning poster can be printed as a decorative painting. Photos show beautiful natural scenery everywhere from composition and color to light and theme.

five

Graphic creativity creative graphics

Expressing creativity in posters is also a common advertising routine, and people have a low sense of rejection of interesting and novel things. The content of tourist posters is to attract tourists, and how to express the beauty of scenic spots is a creative idea worth exploring.

For example, the print advertisement designed by ALMAPBBDO in Brazil for the travel magazine TOPDestinos is very novel, which vividly presents the waterfall scenery in the form of cake. In the gradual gray background, a large area of green and a small area of clear blue make people shine.

For another example, in this skiing-themed travel advertisement, there are no scenic spots in the poster, and only a few pieces of paper and a paper clip on the desk are used to build a simple skiing scene. At first glance, it is a travel advertisement aimed at office workers, and the copy and picture cause strong * * * sound.

How to design tourist posters with color elements? 1, golden yellow

Golden yellow is the color representing harvest, characterized by warm color. The use of golden color in the design of red tourist posters indicates that the revolutionary road is full of hope and light.

In the design of red tourist posters, golden yellow and red are often matched, both of which are warm colors. Their combination breaks the monotony of monochrome posters and helps to enrich the monotony of posters. Its dynamic visual effect is also the most sincere admiration for the revolutionary history of blood and fire condensation.

2. Blue-gray

The design of the red tourist poster is blue-gray because it is the same color as the clothing of the Eighth Route Army. It has great advantages in arousing the viewer's psychological affinity, and it is easy to cause us to deeply touch the military and civilian life in the war years. Only when you are moved can you have memories, and only when you have memories can you have the impulse and passion to travel again. Therefore, it should be the representative color of the red spirit and applied to the design of red tourist posters to realize it.

3. Red

In the poster design with red theme, the color that can best set off the theme is red. Red is eye-catching and has strong visibility, which can effectively stimulate people's visual nerves and attract attention. Even if people stand in the distance, they can see at a glance.

Red is the blazing flame of starting a prairie fire in the revolutionary era, the commemoration of bloody battles in the rain of bullets, and the symbol of the progressive thought of the proletarian revolutionary cause. Red is characterized by its unique personality, which can create a strong debate atmosphere, fully embody the characteristics of the revolution, and make people relive the passion, excitement and enthusiasm in the revolutionary movement.

On how to use color elements to design tourist posters, Ivy Bian Xiao will share with you here. If you are interested in page layout, website design and graphic processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.

How to make tourist posters? First of all, consider the content of the poster. If it is a scenic spot or multiple scenic spots, highlight the high-pixel picture of the most beautiful and best scenic spot as the background, and then write the corresponding text. Don't have too much content, and don't block too much scenery. Based on this.

explain

(1) Picture: Special and representative scenery, culture, legends, history, architecture, etc. The destination to be promoted (the pixels should be high and the picture should be exquisite and representative).

A large page can hold 2-3 photos, and the most visually impactful and representative photos can be placed on the whole page. Try not to arrange explanatory text in the picture, which will affect the strong visual effect of the photo. This can attract readers' attention to the maximum extent.

(2) Copywriting can be scenic spot introduction, scenic spot route, price and so on. The main function of writing is to explain, and sometimes it can also play the role of making the finishing point.

(3) The size of the tourist poster design The specifications of the tourist poster depend on the way the poster is displayed. Generally, if it is displayed on the network, you can use specifications suitable for the network, such as: circle of friends (1080px 1920px or 1440px×2560px) and web banners (width 1920px, height set according to actual needs).

There are three specifications commonly used in real drawings: large (60cmx80cm or 60 cm x 90 cm), medium (30cmx42cm) and small (20cmx30cm). The size of inkjet posters is relatively uncertain, no matter what size, it mainly depends on the purpose.

(4) There are direct and indirect modes of tourist poster design, and the direct mode which is easy to understand is generally chosen. Direct expression is to express the theme directly, and it is easier for readers to understand what they want to express.

The main function of the posters of tourist attractions is to attract tourists, which is equivalent to advertising scenic spots, so the direct style can attract tourists more quickly. The indirect mode is mainly to guide users to think and achieve the purpose of publicity through posters. This model should be used with caution!