Is the real-person escape room in China in a state of false prosperity? Why?

Now we are in the second half of 2017. ?This question can actually be closed, because facts have proven that domestic live-action escape rooms have no false prosperity, nor have they grown as explosively as Werewolf, but have only gone deeper and deeper in the field of live-action games. ?Prosperity is real, it’s just that you can’t keep up with the market. Many small and medium-sized secret rooms began to experience a decline in income in 2016. Every day, some people in the alliance group said that they had zero sales again, business was bleak, and they wanted to transfer or change careers. Say something cruelly and say it's easy to leave without sending him away. This industry is going through survival of the fittest, and you are just the one being eliminated.

The business of small and medium-sized secret rooms that have not changed their themes for two or three years has declined significantly. This is an inevitable law of the market. Your customer base has been exhausted by you. It is useless that you have not followed up the market in time to update the theme. Powerful marketing methods can attract new customers and maintain competitiveness. How can your business still be good? . . The secret room is not a century-old soup shop. ?Nowadays, newcomers who have just entered the secret room industry are no longer the diaosi entrepreneurs who could only spend 108,000 or 80,000 yuan back then, but elites from various industries who have already completed their initial accumulation and begun to pay attention to and enter the live entertainment industry.

Nearly all of the newly opened secret rooms in Beijing in 2017 were over 500 square meters, with an investment of over one million yuan just for the start. Even small-themed rooms with less than 100 square meters cost as much as 400,000 yuan. Many people will say, how can it be possible to recover the cost? It is precisely because they not only recovered it, but also laid the foundation for future expansion. The pace of development of real-life games has obviously accelerated in 2017, with various new types emerging in endlessly. Even exports to overseas are common. The unstoppable development trend of the live-action entertainment industry has been revealed to everyone. If you want to get on the bus, buy a ticket quickly, and if you get motion sickness, get off as soon as possible.