How does a fitness club carry out the pre-sale process?

1. Choose appropriate publicity media

The club’s external influence and information rely on relevant media, which is directly related to the club’s survival and development. Media can be roughly divided into: Print media: mainly newspapers, magazines and related printed products.

Electronic media: mainly television, radio, and the Internet.

The influence of members: mainly the communication ability of club members.

2. The main process of organizing members to visit the club: making an appointment, guiding the visit, discussing the significance of fitness, agreeing on the first training time, and follow-up.

1. Make an appointment: greetings, setting the tone, and paying attention to phone conversation skills.

2. Guided tour: This is a very important part. The guest's visit to the club will have a direct impact on whether they decide to join the club. In order to let people have an in-depth understanding of the club, front desk staff should take the initiative to guide guests to visit the open areas of the club. They should pay attention to the following points when visiting:

①

Before visiting, First, the guest should be asked to fill in a "Guest Basic Situation Questionnaire". If the guest raises objections, it should be explained to the guest that the purpose of filling out the form is to suggest and provide services or training that are more suitable for him (her) based on his (her) specific situation. Way.

②

Visits should follow the pre-planned route.

③

The guide should walk in front of the guests.

④

When stopping for introduction, the guide should stand in front and left of the guest, keep an appropriate distance, and introduce the venue to the guest

You should extend your left hand and indicate the target with one hand.

⑤

When passing through the door, you should open the door for the guests first, let the guests go first, and then follow.

⑥

Spend more time in places where guests are interested.

⑦

Don’t panic, let alone look at the watch.

⑧

If the guest’s shoes do not meet the requirements, the guest should be asked to put on shoe covers.

⑨

Guests are not allowed to take photos in

the fitness center

without the permission of the manager.

⑩Strive for the first visit and ask sales to show member discounts or promotional materials to potential members.

3. Discuss the significance of fitness and provide price: proactively and enthusiastically communicate with guests the benefits of fitness

to people

and actively guide guests to think about health The link between investment and health, when appropriate, clearly state the price of each of the club's services

, and explain the price-to-value ratio.

4. Agree on the first exercise time

: When accepting a new member, you should take the initiative to understand the customer's requirements and provide the customer with the latest information. Agree on a suitable time for your first exercise session. It is worth noting that we should tell customers the best exercise time responsibly, and at the same time respect the customer's time schedule and wishes.

5. Follow-up of the campaign: Get feedback from members or

potential customers

after the first campaign in a timely manner and analyze it. If there are problems during the fitness process, they will be answered immediately to strengthen their belief in fitness. After the guests become members, they should still contact them to make them feel that the club's

staff

are their friends, so that they can integrate fitness into their own

Go in life

. 3. Pre-sale promotion methods: In the early stage of promotion, the club will usually use effective methods to promote memberships. From the past sales experience, it is concluded that the sales of memberships focus on "face-to-face" "Sales, face-to-face sales will achieve good results, and booth sales are exactly in line with the characteristics of membership sales. When setting up exhibitions and publicity, clubs generally choose places where people are concentrated and meet the club's consumption level, such as shopping malls, office buildings, apartments, etc. Sales are conducted face-to-face.

1. Exhibition content: graphic advertising pictures of the club and sending text materials, and on-site sales of club memberships.

2. Packaging: In addition to display boards, roll-up banners, tables and chairs, printed materials and other packaging that maintain the club image, sales staff must undergo strict training, dress uniformly, and have a good understanding of the club's situation. The overall effect must fully reflect the club's high-quality and distinctive image characteristics.

3. Venue selection: The club will still have strong geographical restrictions in the early stage, so after frequent investigation of the surrounding

communities

, office buildings and shopping malls There are the following promotional venues available for exhibition placement.