What does public relations do? Why do some companies need public relations?

Public relations, that is, public relations, are social relations between social organizations and the part of the public that constitutes their living environment and affects their survival and development. It is a science. In order to achieve a specific goal, an organization establishes good relations between employees inside and outside the organization and between organizations.

When the company has negative problems in public opinion, it needs to calm the public opinion, save the company's image through public relations and ensure the company's interests;

Press release/? Soft article publishing: by organizing your own website, influential portals or combining traditional media to send news, implement online public relations. When releasing news through traditional media, we should pay more attention to establishing friendly relations with journalists. The principle is honesty, which becomes an effective source of information that journalists can rely on, because it is easier for journalists to find out whether the information published by organizations is true or not by using the Internet.

Forum marketing: Forum is a widely used information exchange tool on the Internet, and it has a special public relations communication function whether it is open browsing or remote login in a strict sense. The first is the information publishing function. Both organizations and audiences can publish information through BBS. Secondly, non-real-time discussion function.

Newsgroups: Newsgroups gather people with common themes to discuss, comment and analyze issues of common interest. Newsgroups can establish and consolidate the relationship between organizations and new and old customers, carry out market research needed for public relations, and prevent and control crises through information monitoring. At present, newsgroups have become the most important channel in international public relations communication.

E-mail: Personalized e-mail will increase the human touch and realize one-to-one communication.

According to Edward bernays's definition, public relations is a management function, which formulates policies and procedures to gain public understanding and acceptance. It is a conscious management activity. The establishment of good public relations in an organization requires the planning of good public relations activities to implement and realize.

Successful enterprises have many ingenious crisis public relations strategies, which are the "conspiracy" of crisis public relations. The technical means of enterprise crisis public relations is not a day or two or money can be measured, it is a strategy and a planned concept. It doesn't matter. What is important is that corporate crisis public relations has a certain ability to help enterprises cope with the crisis.