What are the pain points of WeChat official account operation?

Popularity is wealth! As an ordinary person, it is almost impossible to have fans without characteristics. Of course, with Weibo and WeChat, ordinary people can also have their own followers. However, you are not a star, you don't know your existence, and you won't take the initiative to ask about you. Therefore, how to circle the powder is the biggest pain point in the operation of WeChat official account.

Content! Content!

In the operation of the WeChat subscription number, in the initial operation process, it can only be forwarded in the WeChat circle of friends. Only when the content is rich, will there be reading, will there be content forwarded, and will there be content related to people. And good copywriting and continuous content updating really need a strong team, such as designers, photographers, editors and so on. If you don't manage accounts in a team, you need to have these skills yourself.

Early high investment, low income!

If you want to make an official account size of WeChat, push and online activities are essential links, just like Didi and * * * enjoy bicycles, they all burn money in the early stage. Round after round of promotion activities need a lot of manpower and material resources. Of course, if the public account operated by the company is good and the team already has it, it will be even more difficult if only one person makes an account.