Expansion method of supporting agriculture valley

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Extension method:

1. Use the Internet of Things technology to realize the Internet of Everything with 5g technology.

2. Combine online and offline to break the traditional e-commerce thinking. (Traditional e-commerce, such as Taobao, JD.COM, etc., pay attention to the expansion of platform scale and increase sales with the help of platform advantages. The biggest feature of "social e-commerce" is its social attributes. It relies on the combination of e-commerce and socialization to promote the platform through the social relationship of users. You can imitate the operation idea of many products, that is, if you want to get the goods at a lower price, you can group them by sending links to relatives and friends, and those who want to group must download the many products APP and become their users. Therefore, one person buys goods and many people participate in it, which makes the users in Pinduoduo grow rapidly in a short time, forming a fission social group. Simply put, based on the development of e-commerce, through the combination of entertainment and socialization, more users can launch a team battle with relatives and friends to buy products.

3. It is suggested that the development of Zhinong Valley is mainly based on intelligent agriculture, that is, the modern advanced agricultural production mode that adopts industrialized production under relatively controllable environmental conditions and realizes intensive, efficient and sustainable development, that is, the intensive large-scale production mode with high technical norms and high benefits, with advanced agricultural facilities and open fields. It integrates scientific research, production, processing and sales to realize the anniversary.

Eight operation modes of e-commerce platform

1, platform type

This model mainly provides a platform for individuals or enterprises to open stores, and makes profits according to commissions, service fees, publicity fees and personalized services. This is like a market, a large shopping mall promoted offline.

Among all e-commerce platforms, Taobao is a large-scale e-commerce platform at this stage. Mobile e-commerce platforms, such as WeChat micro-store, which emerged in the period of mobile Internet, provide special tools for opening micro-stores in the circle of friends.

Taobao, Tmall and JD.COM Mall are the earliest e-commerce methods, and stores can sell goods online when they enter the platform. If you have done it before, it does not encourage companies to spend their energy on this platform now. Because after opening a physical store, you can find that no one consulted and no one ordered. Since the dividend period of the platform has long passed, various sub-sectors have already appeared. According to the sales volume and cost, the total flow is controlled above 90%. New enterprises want to rank and exposure, and only paid promotion, the cost is very high.

In addition to Taobao, the way of micro-e-commerce is displayed on WeChat according to the way of web pages. At that time, the key trading platform of WeChat business agent was micro-e-commerce.

2. Vertical

Mainly engaged in a single category, vertical e-commerce has a very important feature, that is, the products sold in the market are directly operated.

Generally, such enterprises have obtained the trademark authorization or agency rights of some well-known brands, and make profits according to the earned price difference, such as the excellent purchase of shoes, the sufficient supply of clothing, and the Brewmaster network of beverages.

3. Mixed type

When the development trend of vertical e-commerce reaches a certain level, it will inevitably encounter shortcomings. The most effective way to break through the bottleneck is to expand the category.

For example, JD.COM Mall, which started as a 3C digital store, Jumei and le bee, which are mainly engaged in cosmetics, and Amazon and Dangdang, which are mainly engaged in books, have all developed into e-commerce platforms.

This platform is characterized by direct sales stores, which directly sell the original superior categories. According to the expansion of market share, strive for a lot of bargaining power, earn the sales price difference in the dealer market, introduce a large number of local brands to open physical stores, and make profits according to commissions and service fees.

4. Content type

Xiaohongshu app is a typical case. The customers of Xiaohongshu app are exposed to the overseas purchase list on the app. Xiaohongshu APP excavates explosive products according to statistical analysis of data and conducts relationship market sales on its own. In order to better meet the requirements of customers' shopping, and to better keep customers in Taobao's ecosystem, Taobao has been fully supporting Taobao people as shopping guides in recent years, making high-quality strong recommendations for customers according to Taobao's good goods and shopping lists, and correctly guiding shopping management decisions.

5. Types of shopping guides

The key is to distribute traffic, and the main way to make a profit is to earn trading commissions.

Shopping guide websites, such as some nine-yuan-nine-package postal services, cabbage prices and rebate websites, all rely on commissions from taobao guest to make profits, and large and medium-sized taobao guest has made considerable profits. At first, Mushroom Street and Beauty said it was a shopping guide website. It was the best shopping guide website at that time and has now been transformed into an e-commerce platform. In the second half of 20 15, the live shopping guide came into being. According to the live broadcast mode, the anchor tries on clothes, pants and skin care products on the spot to provide customers with a more vivid shopping experience and improve the conversion rate.

6. Time-limited snapping type

The limited-time snapping type also belongs to the platform in essence, but the difference is still very big. Well-known brands do limited-time spikes for enterprises. For example, Vipshop and Taobao are cost-effective, and the key competitive advantages of this marketing are preferential price, limited price and lowest price. In order to build a fortress of market competition, Vipshop will build a warehouse logistics and freight logistics management system to ensure customers' shopping experience.

7. Type of buyer

Buying fingers is to grasp the information content and development trend of fashion trends, which can help customers buy products from all over the world and all over the country, or have a group of fans who can grasp certain order information. HiGo on Mushroom Street is this way. According to clothing buyers from all over the world and all over the country, it brings together fashion trends to provide customers.

8. Universal type

The key point is that enterprises that provide e-commerce supporting facilities and services on e-commerce platforms, such as operating companies, make profits by deducting surcharges from online stores that assist brands to operate. Acting operating companies generally provide a series of products and services such as storefront decoration, design scheme, photography, online customer service, warehousing and logistics, and training. It is the best opportunity for many business friends around to start a business.

In this ever-changing sales market, all kinds of shocks are likely to create excellent profit methods. Only by grasping the standards of the sales market can we find our own part in this unpredictable sales market.