What is community group buying?

Gourmet community group buying is a new retail form, which combines online and offline with modern logistics distribution to provide fresh fruits and vegetables, meat, aquatic products and other foods for community residents. The goods purchased by the general community group arrive in time or the next day. Users can go to the store to pick up the goods, or ask the head of the delegation to deliver the goods to your door. The whole process takes less time. So what are the advantages and disadvantages of community group buying? How to make more money in community group buying? The following is an encyclopedia of community group buying knowledge of 5 1Dongshi. Here's more about community group buying. Let's have a look. What is community group buying? Community group buying is a kind of shopping consumption behavior of residents in real communities, and it is a form of group buying based on regionalization, niche and localization of real communities. In short, it is a new retail model to realize the circulation of fresh goods by relying on the social relationship between the community and the head of the delegation. In essence, community group buying is an internet model in the era of group buying 3.0, and it is a micro-innovation of e-commerce channels and models living in the WeChat ecosystem. Details >>

The core feature of community group buying is the fixed-point group buying in the community, and the consumer groups are basically in a fixed area; The operation mode is simple and easy to copy; Low labor cost, logistics cost and customer acquisition cost; No need for stores, zero inventory accumulation, wide range, fast fission speed and strong profitability. Details >>

Community group buying is self-operated.

Self-management means finding your own products, your own brand, making your own supply chain, then building your own channels, buying your own system, operating your own business, and being your own team leader. The pressure of self-employment is relatively high, and the investment requirements for resources, funds and manpower are relatively high.

Joining is to lead the team to join directly, cooperate with others and sell goods, but try to integrate into it. This is called joining, and you can earn your own money in this way. Maybe joining will become a team leader, a team leader and a common creation. Or a very important shareholder.

Alliance alliance only uses other people's supply chain to cooperate with him. He provides products and we sell them. But to protect my team resources, my data, my brand, and my IP independence, this development is called alliance joining. We can not only retain his personal influence, but also cooperate and assist. Share the experience of supply chain and community group purchase directly. Details >>

Advantages and disadvantages of community group buying Advantages of community group buying 1. From the perspective of group buying enterprises: ① community group buying has good cash flow, can be sold and collected, has zero inventory and low consumption; (2) Low traffic bonus and customer acquisition cost; (3) the operation mode is light and easy to be copied on a large scale; ④ Low labor cost and logistics cost; ⑤ Community group buying meets the expectation of capital for multiple growth.

2. From the consumer's point of view: ① No middleman, low cost, high cost performance, and good goods are not expensive; 2 strong trust, high frequency just needed, fission propagation, rapid expansion.

3. From the head: ① The category of group purchase is high-frequency consumer goods, which can bring rich profits; ② Team leaders can connect and reach users in the community better, faster and more efficiently; ③ More safe, reliable, convenient and practical. Details >>

Disadvantages of community group buying 1. First of all, the trend of product simplification is obvious, and it is not easy to enrich varieties.

2. Secondly, there are more and more e-commerce platforms, and the market competition is fierce.

3. Finally, the market tends to be rational, and it is more difficult to expand the territory. Details >>

How to do community group buying 1, products: community group buying mainly sells fresh fruits. When the fruits in the market have not been put on the shelves, the community group buying has been put on the shelves first with its agile market sense and earned the first bucket of gold.

2. Head: In fact, about 80% of community group purchases are contributed by the head, and the head is the key to solve the offline rent and customer acquisition cost of community group purchases. Once faced with the poaching of competitors, it is easy to bring users to change their names and cause huge losses to the platform. Therefore, at the beginning of the establishment of the community group buying platform, it is necessary to recruit and train team leaders.

3. Retention: Although the cost of acquiring customers in the community is not high, the unit price is generally low, and a high repurchase rate is needed to achieve profitability. The importance of user retention is self-evident. The most common way to improve the retention rate is to cultivate users' consumption habits, such as signing in points and killing seconds by the hour.

4, service: the product itself is not perfect, there will always be unsatisfactory places, some users feel that it does not meet their own tastes, will directly say it in the group, which will of course affect sales. But you can't deny customers, which requires communication skills. After all, customers are God, and everything is based on customer satisfaction. The compensation for bad goods should be honest, so as to win the favor of customers and promote re-consumption. Details >>

What products are good for community group buying?

1, community group purchase products generally include seasonal fresh food, daily dairy products, drinks, grain and oil seasonings, snack foods, daily necessities, online celebrity products and so on.

2. We must take household consumer goods as the first choice principle and closely focus on the daily household consumption needs of community residents.

3. High frequency and high repurchase rate are the primary indicators of product selection.

4. Just need and high conversion rate are the core indicators of product selection.

5. Novelty and differentiation are the keys to product selection.

6. Online celebrity products not only have their own traffic, but also can be differentiated.

7. Handmade products, focusing on creating differentiation.

8. Appropriate non-standard products are the key to profit, and the focus needs to be on differentiation.

9. Low quantity, low specification and low unit price are effective methods to improve the recommended conversion rate. Details >>

How to recruit a group leader in community group buying Generally speaking, there are several ways to recruit a group leader in community group buying, such as offline promotion, online promotion, internal promotion and so on. Generally speaking, the shops applying for group leader can be Ma Bao/group leader, post office/express delivery point, supermarket/convenience store, vegetable shop/fruit shop, snack/drink shop, etc. The person in charge of community group purchase needs to meet the following conditions:

1. There is storage space: to receive the goods sent by suppliers, the person in charge of community group purchase needs to have enough storage space to stock up.

2. Inform the consumer to take delivery: When the head of delegation receives the goods, he should inform the consumer to take delivery in time to reduce the risk of damage to some goods.

3. Do a good job in community operation: after doing basic work such as receiving goods and notifying delivery, the head of the delegation also needs to do a good job in community operation, and find potential customers while maintaining the original consumer groups, which requires the head of the delegation to have good interpersonal relationships and operational capabilities.

4. Do a good job in after-sales of goods: in the process of group buying in the community, it is inevitable that the goods are damaged and consumers apply for a return. Then the team leader needs to deal with the after-sales and make a good communication bridge between consumers and suppliers. Details >>

Sources of supply for community groups

1. Local suppliers: The advantage of local supply lies in timely delivery and low cost, but the disadvantage is also obvious-to bear the price increase of middlemen, for platforms with small initial volume and insufficient bargaining power, you can find local suppliers to dock and enjoy mature supply channels.

2. Online supply platform: Under the background of extremely mature cold chain logistics, online supply has now become a reality. For example, Alibaba and other platforms positioned in the wholesale industry can also reduce the cost of intermediate links and solve new problems of goods.

3. First-hand supply: On the one hand, first-hand supply can improve the profit of community group purchase, on the other hand, supply can meet the public demand on the day of the event, such as direct delivery from factory and distribution at the place of origin. When the group assembly quantity reaches a certain level, the cooperation can be deeply customized according to the group assembly demand. Details >>

Pay attention to 1. Community Selection: Considering the geographical location of the community and the main population of the community, in terms of community selection, Bian Xiao of Zhishi.com suggested choosing a community far away from supermarkets and with many young users.

2. Commodity selection: choose commodities that are frequently consumed, such as fresh fruits and vegetables and daily necessities. Provide more favorable and convenient ways to buy these products, and users will definitely participate in the purchase with great enthusiasm.

3. Pay attention to the value of the community: the community is a gathering place for users who buy in the community, so the control of this link cannot be controlled only by the head of the group. After building a group, don't promote the goods immediately, but also enhance the value of the community.

4. Continuous realization: the realization of community group buying is very simple, but if you want to realize it continuously, you need to establish a good relationship with users and provide quality services, which is the key to winning community group buying.

5. Distribution service: Fresh products have very high requirements on the rapidity and timeliness of logistics, and community group buying platforms generally choose the mode of next-day delivery. Details >>

How to make a profit in community group buying?

1. Sales profit: As a kind of community e-commerce, the community group buying platform mainly makes profits by selling products, usually the brand of its own company or the original products sold as dealers. When the cash flow of the platform reaches a certain amount, its value extension can also bring profits to the community group buying platform.

2. Advertising and franchise profit: Community group buying platforms usually support self-operated, resident, franchise and other modes, and can charge value-added service fees for merchants who have settled in the platform and franchise fees for franchisees. After the enterprise develops to a certain scale, it can also authorize the platform advertising fee and joining fee of offline community stores to realize the multi-channel profit of the platform.

3. Two-way profit of platform stores: the profit of community group buying mode is two-way. When the community group buying platform is profitable, the offline community stores not only get commissions, but also the residents who come to the store drive the sales of the original products of the community stores and increase the traffic for the stores. This has achieved a win-win situation for the platform and offline stores. How can the community group buying platform make more money >>

Reasons why community group buying doesn't make money >>

The development prospect of community group buying 1 and the participation of many brands.

Compared with ordinary small white community group buying, in fact, brands will have more advantages in this respect, because brands can use more resources in terms of supply, so many brands will choose to buy small-scale community group buying platforms directly and move their products into shopping malls to maximize online and offline integration.

2. From separation of production and marketing to integration of production and marketing.

According to industry insiders, in fact, it is not only a community group purchase, but all models in the future will actually be integrated into O2O, both to pick up the goods at the store and to pick up the goods at home. Therefore, Bian Xiao 5 1 Dongshi believes that it is essentially a mode of separation of production and marketing, and gradually develops into integration of production and marketing, so that the cost will be reduced and the efficiency will be improved.

3. Develop from first-and second-tier cities to markets below the third line.

When the traffic of traditional channels is divided up, the new channels owned by community group buying will have a wave of traffic dividends waiting for businesses to explore, especially high-frequency, just-needed fresh food, which has great drainage ability. In the future, community group buying can try to develop market dividends in the sinking market below the third line, and the effect must be extraordinary.

In addition to fresh food, there is still a lot of commercial space.

Community group buying can also rely on the high-frequency traffic brought by fresh products to extend the category around "family consumption". In addition to community consumption, there is also room for imagination, such as cutting into the service ecology of community life. Details >>

Which community group buying platform is better? 1. Every holiday, it's time for online shoppers to show their talents. However, faced with a variety of goods and uneven prices, they don't know how to start.

2. Every holiday, it is the time for online shoppers to show their talents, but they don't know how to start with the dazzling array of goods and uneven prices.

The industry recommends the brand Meituan, and the first choice is to buy more food. Peach Caicai Jingxi Shi Hui Group Orange Heart is the first choice to eat and enjoy the creation of the congregation and buy excellent products.