How much is the production price of the corporate promotional film?

There is no specific price for the production of promotional videos, but it depends on your publicity requirements and works. Only by talking with the promotional video production company about the production requirements can we give a specific quotation. Usually about 2? 3 thousand, tens of thousands to hundreds of thousands of expensive, each company's production level is different, and the quotation is different.

The production process of popular promotional videos of China TV Station is as follows:

The pre-planning content includes: the creative planning of the whole film, the movie script and the commentary. Low-priced corporate promotional videos have little or no creativity, and scripts and commentaries are only slightly processed according to the written materials provided by enterprises. On the contrary, the production of expensive corporate promotional films/feature films usually makes great efforts in the early stage. Although the movie hasn't come out yet, we can know the effect of the whole movie according to the previous work. The early stage is the soul of the whole film, because the whole middle and late stage is implemented around the guiding ideology of the early stage. ?

The mid-term content is shooting. ?

Deciding whether a corporate promotional film is expensive or cheap mainly depends on the differences in personnel and equipment used in shooting. For example, photographers are advanced, intermediate and even amateur. Then the commission of different cameras must be different. Furthermore, creative corporate promotional films/feature films even use professional directors (for example, Yahoo's advertisements are directed by Xiaogang Feng, and Zhang Yimou has directed many advertisements), and directors are also divided into national first-class directors, second-rate directors and third-rate or amateur directors. Sometimes, actors, production designers and other field staff are needed. ?

In addition, it is the difference in camera equipment. For example, there are different grades of camera equipment, such as digital DV, broadcast standard definition series (and standard definition series is divided into multiple models, and different models have different shooting effects), high definition series and even film machines. Because most of the equipment of film and television advertising companies are rented from equipment leasing companies, the rents of different models are different, so it can be seen directly from the price of the whole film. For example, a 10,000-yuan corporate promotional film/feature film advertising company will never shoot it for you with a standard-definition or high-definition machine. Generally speaking, it will use DVCAM, which is a digital or analog beta. Of course, this machine is out of date. There is also the use of auxiliary equipment for shooting, such as elevators, big rocker arms, studios and so on. ?

Post production?

Post-production includes nonlinear editing, 2D and 3D animation, dubbing, screen color matching, music score and special effects synthesis. And every commodity here may cost you a lot of money. ?

Besides, editing is also editing. It can be divided into rough cutting and fine cutting. Whether the edited film is natural and smooth, the plot is vivid and the montage technique is skillful depends on the level of technicians. ?

In addition, the production of 2D and 3D animation is generally quoted by film and television companies according to the difficulty of 2D and 3D animation. The general quotation is several hundred to several thousand per second. Two-dimensional animation generally refers to flash, and three-dimensional animation generally refers to animation made by 3D and maya. Among them, the animation made by maya is more inclined to the real picture, so it is also the most expensive.

Dubbing, some are national first-class dubbing staff, some are general radio hosts, and some are foreign dubbing, so the prices are different. Film and television companies usually let you choose your favorite voice as an explanation. ?

Music refers to the arrangement of background music, the beginning and end of the film. High-demand soundtracks generally have their own original music, while general promotional videos are public music downloaded from the Internet. Original music costs money, and public music is free. ?

Screen color matching refers to the color debugging of the edited screen in order to make the tone of the whole film consistent. For example, the pictures of the Long March are generally "historical", while the advertising colors on TV pictures are generally bright to achieve visual impact and aesthetic artistic effect. Screen color matching is done once every frame (as mentioned above, 1 sec =24 frames), which is rather troublesome. Therefore, advertising companies with low requirements or low bids rarely do it. ?

Finally, special effects synthesis is actually the synthesis of animation, opening and closing, dubbing and sound effects into a real film, which is the last step in the production of promotional films/feature films of the whole enterprise. It is a concentrated expression of the overall effect. If the special effects are synthesized well, the whole movie will look more comfortable and impressive. ?

Therefore, the price of a corporate promotional film will vary according to the above production scale. A corporate promotional film with a price of 1000 yuan is a simple material synthesis. A promotional film of about 10000 yuan may be just an explanation such as a company description in the early stage. Shooting may be a DV camera that is better than home DV, not to mention a professional director and cameraman. In the later stage, it was just a simple cut and cut, and there was no good dubbing and special effects.

This is also "a penny for a penny".