The second chapter is how to cultivate the brand management ability of becoming a "red man"

Section 1 Excellent brand comes from excellent ability

What is effective social interaction?

Effective social communication means that most of the time and energy are spent on self-improvement, and people around you are paying attention to each other, colliding under appropriate circumstances and optimizing resources.

Effective social interaction should be a system that can run automatically.

Key points of brand thinking with high emotional intelligence

Not all kinds of "entertainment", but finding the right direction. As a struggler, you can't make yourself a "party maniac" and put yourself on someone else's resource list.

Learn to subtract social interaction, reduce ineffective social interaction, and put energy and time on self-improvement.

In the second season, the aura of the protagonist is the feeling of being able to achieve something.

How can I become a person who can do things in the eyes of others?

Three characteristics of this kind of person:

? There is always a goal in my heart that can push out my potential.

This goal, which can only be achieved by jumping, always enables them to turn appropriate pressure into motivation and appropriately stimulate their potential.

? Understand that only you can achieve yourself.

In other words, such people can distinguish between primary and secondary, which things are the foundation of achievement and which factors only play a supporting role.

? Pay more attention to results than pay.

Only by finding your own shortcomings can you have a direction and get twice the result with half the effort.

Learn to tell logical stories.

Is this story set in prosperity or adversity?

Does the hero of this story have a strong desire to succeed?

What is the ending of the story, happy or sad?

What led to the ending of the story, external factors or the hero's own reasons?

Stories are most likely to have a sense of substitution. Telling a true and touching story is more acceptable than preaching.

The third section tells a story worthy of its own brand.

Through your story, the other party can associate with the brand behind the story, which is the power of the story.

The story of Ma Yun and Cai Chongxin and Alibaba

1999 Ma Yun Alibaba, when Cai Chongxin was an executive in a Swedish investment company, his monthly salary was several hundred thousand dollars. Ma Yun's Alibaba persuaded Cai Chongxin to join Alibaba, and his monthly salary was 500 yuan. What did Ma Yun have at that time? It's just a kind of super vision. Ma Yun explained his vision with stories.

Another example is: "We are just porters of nature." We will think of "Nongfu Spring".

When we talk about "they put plastic covers on customers' mobile phones and provide warm-hearted gifts to customers who have just lost love." "We will naturally think of" looking for a needle in a haystack ".

Focus: Our story must be true and infectious. The story must grasp several key points.

? Relevance. Our story will revolve around our products.

? Authenticity. Don't let the other person think that you are fictional, just let others really feel your determination.

? Persuasive. Your story must be exciting enough. If Ma Yun's story was unconvincing, did not stimulate Cai Chongxin, and did not deeply infect Cai Chongxin, Cai Chongxin would naturally not join Alibaba.

? Timeliness is also called plasticity or variability.

? Understandability. Don't blindly use technical terms, be easy to understand and let everyone understand the story.

? * * * Singing.

? It's instructive. In fact, education here should be its core value, that is, the valuable stories of others.

So, build a folder named "My Stories" and accumulate your own stories.

Section 4 A good brand is "eye-catching"

When others see you at first sight, it will always be an external image. "Face value" is not the most important, but "modeling" is absolutely important.

Many people think that those who can't manage their bodies well will never have good self-control.

Dress code:

? Don't conquer the world with one suit.

Know how to invest in your own image management. It is forbidden to always wear a suit in various occasions, and you should prepare your own clothing mix in various occasions. At least one set of professional clothes, business casual clothes and one set of outdoor casual clothes.

? The quality cannot be discounted.

? Put on your professional style.

? Wear your own characteristics

? High emotional intelligence hidden in clothes

Dress must be in line with your current stage, you can't pretend to be the master, you need to take care of other people's emotions.

Section 5 Send you a reliable digital business card

Friends circle evaluation

? Occupation type. What I do is the most valuable thing in the world, and everything I disagree with is not enlightenment.

? Live broadcast. Although we are just ordinary people, we can still live in the spotlight. Only when we like it can we have friendship.

? Tucao type. What's wrong with the world? It looks more and more unpleasant.

? Chicken soup type. Life is already terrible, it is better to dry this bowl of chicken soup.

? show off I want to tell the world that I have done so well that those who look down on me envy and hate.

What is the circle of friends of the strugglers?

? Of course it should be like this. Everyone knows what we do and our success story. Through our circle of friends, others have learned about related fields.

? All information that can be used to "realize" should be accepted by others, and those that have nothing to do with others should be cleverly hidden.

? I don't know how hard the work is, how tired it is, and how hard life is. I want to share what I have learned with others, go back to the game, sort out the experience of winning, and have an epiphany on failure.