Jiang Hongbin's Entrepreneurship Course

In 2004, Harbin's cultural industry was in its infancy. After careful and repeated market research, Jiang Hongbin entered the field of cultural performance and ticket operation of large-scale sports events with his unique insights. He believes that "you should do what you are looking for, and you must do it well." You can't do great things without taking risks. " This is Jiang Hongbin's character and creed. The special "Swan Lake" held by the Convention and Exhibition Center to gain popularity also opened Jiang Hongbin's eyes. "He thought at that time that there would be more and more performances in the convention and exhibition center in the future. Should I set up a ticketing company?" Although I thought of it, I really want to buy equipment and hire people. where is the money to come from? But for the sake of his career, he threw caution to the wind, began to find friends to contribute together, took his house worth more than 200 thousand to the bank and mortgaged it for 654.38+10 thousand, and began his attempt.

In 2004, Jiang Hongbin began to set foot in ticketing. The Harlem basketball match between China and the United States is Jiang Hongbin's first attempt to sell tickets. When he first entered the business, Jiang Hongbin couldn't think of any good way, so he had to make a stupid move. "Students should be people who love watching basketball games. Ok, then I will post the leaflet on the bulletin board of the university. " However, Jiang Hongbin found that even if the leaflet on the bulletin board was not removed, it was covered with information such as' renting girls' beds' posted later. "So I contacted the student union of the school and distributed leaflets to each dormitory through them, and part of the profits were given to the student union as activity funds." After several months of tossing, Jiang Hongbin harvested his first bucket of gold and earned 20,000 yuan.

On June 5438+February 3, 20051,Jiang Hongbin established Harbin Zhongtai Brothers Culture Media Co., Ltd.

Adapt to the market and seize the opportunity

There are more and more performances. With the understanding of the performance industry, Sino-Thai Brothers Cultural Media has gradually completed the role transformation from a single ticketing service to a cultural performance operator! In 2008, with the popularity of the cultural product stage play "Pork Huimian Noodles in Entertainment Plan B" created by the first private cultural enterprise in Harbin, the Chinese and Thai brothers, as the producers of this play, attracted people's attention and brought a good start for Harbin's cultural products to go global. Today, Zhongtai Brothers are among the best private cultural enterprises in Harbin, and they are in the forefront of the same industry in ticket operation, performance brokerage and cultural product production. In 2009, with the continuous introduction of national policies and regulations to support the development of cultural enterprises, combined with local characteristics, the Propaganda Department of Harbin Municipal Committee even offered funds to reward outstanding cultural enterprises and encourage their further development. With the guidance and help of relevant departments, the Chinese and Thai brothers successfully held the first international children's performance season in our city, which accumulated valuable experience for activating Harbin's cultural performance market and innovating the development model of cultural management.

Jiang Hongbin said: "For enterprises and entrepreneurs, tangible assets are a fortune, which is beyond doubt. Product brands and corporate brands are even more priceless, because they not only represent a quality and a trustworthy feeling, but also are the fundamental driving force and source for enterprises to maintain long-term sustainable development. They are irreplaceable intangible assets and can bring immeasurable benefits to enterprises." So since his first performance, he has been operating the project with the concept of social welfare.

The cohesion of enterprises largely comes from the corporate culture gradually accumulated and formed in the process of enterprise development and growth. From the beginning, I was only responsible for the ticketing work of the performance, to the beginning or hosting or undertaking some activities, and now I have paid for the drama myself. The Chinese and Thai brothers have achieved the "triple jump". Jiang Hongbin said that this is definitely not something that one person can do. "It is said that a person is arbitrary, so the company will not last long. What we need is a team that is realistic and can fight hard. "

Hang in there, we are still young.

Some people say that the performance market in Harbin is not perfect, but Jiang Hongbin said that on the bright side, the performance market in Harbin still has great potential. "In 2006, we held more than a dozen performances. In 2007, I invested in 37 performances of all sizes. In July alone, we held performances such as Seeing West Chang 'an, Teresa Teng Concert and Richard Clayderman Piano Concert. Everyone is saying that the performance market is definitely a sunrise industry. In addition to undertaking and hosting large-scale activities, you can also make, produce and produce cultural products, and then have the opportunity to open a performance school. The prospects are good. "

To sum up, it is not difficult to see that Jiang Hongbin is a young entrepreneur and cultural practitioner who emerged in a specific historical period and has great love and unremitting pursuit of his career. Now, he is expanding the cultural field with youthful vitality and transcendental courage, carrying forward the enterprise spirit of "being brave in exploration and diligent in practice" with the work style of "being down-to-earth and resolute", and casting brilliant achievements in the development process of Sino-Thai brothers! It has made outstanding contributions to the development of private cultural enterprises. As CEO of Sino-Thai Brothers Culture Media, Jiang Hongbin participated in the following projects:

20 10 Liu Qian's Magic Journey Harbin Station (10,000-person Exhibition Gymnasium)

Yu-Ching Fei solo concert; (Exhibition of 10,000-person Gymnasium) He Minghu, an ecological dance poetic drama; (Globe Theatre)

Team China International Football Tournament-China National Team vs Senegalese National Team "; (Exhibition 50,000 Stadium)

China's classic ballet Red women soldiers; (Globe Theatre)

May 1 Harbin concert; (Exhibition 10,000-person Gymnasium)

Cool Harbin large-scale ice stunt dance show;

Harbin concert on the vertical line; (Exhibition 50,000 Stadium)

The 24th winter universiade (exhibition venues, etc. )

Lang Lang Piano Concert; (Exhibition 10,000-person Gymnasium)

New Year Concert of Berlin Classical Philharmonic Orchestra; (Globe Theatre)

"Valentine's Day Today" Fish Leong Tour Concert Harbin Station; (Exhibition 10,000-person Gymnasium)

Golden Autumn October Star Concerts (Wang Leehom, Han Hong, S.H.E, etc. ); (Exhibition 50,000 Stadium)

"Vienna johann strauss Symphony Orchestra" New Year Concert; (Globe Theatre)

"Richard Clayderman National Music Tianjiao" Concert; (Exhibition 10,000-person Gymnasium)

China musical "Butterfly" performed 20 times in Harbin; (Globe Theatre)

Drama "Looking West at Chang 'an", "Balcony" and stage play "Crazy Stone"; (Globe Theatre)

Russian-American international star men's basketball competition;

"Harbin Fair" international women's basketball invitational tournament, four-nation men's basketball invitational tournament;

"China-Russia Sanda" and "China-Japan Sanda" competitions;

China Cup International Skating Federation Figure Skating Grand Prix China Division ...

20 1 1 Faye Wong Tour Concert Harbin Station

20 12 New Year's Eve cross talk drama "Peach Blossom Lane Gun Case" premiered in Harbin.