The origin of "guide"

The word guide, which we are quite familiar with, refers to the metaphor of the basis for determining the direction (modern Chinese dictionary), such as action guide and exam guide. In the past two years, a new word-refers to the north, which has the same meaning and usage as the guide, such as new refers to the north, procurement refers to the north, market refers to the north and so on. So, are these two words the same or different?

The appearance of "compass needle" originated from a catchword-I can't find the north. "You can't find the north" is a common life phrase in the northern dialect. For example, there is a saying in Shangqiu, Henan, where the author lives, "If you can't find the north, don't look for it". This interesting saying became popular in 1997. 1997, now the planning director of Beijing Yatuo Jingcheng Marketing Planning Company. Mr. Zhao Qiang published a long commercial war novel "I can't find the North", which ranked as the best-selling financial novel in China at 1997, and was quickly adapted into 20 episodes of TV series "I can't find the North". Because of the spread of novels and series, and because it was quickly loved by readers and audiences, for a time, the phrase "I can't find the North" became popular all over the country, which brought an opportunity for the emergence of the "compass". This sentence vividly shows the confusion of the younger generation in the material age. This sentence is vivid, novel and witty, and is widely quoted by young people today. In order to solve the puzzle of finding "North", people imitate the word-formation form of "Dao" and create new words corresponding to it, which means to point out the direction for people who are confused and find "North". It can be seen that the meaning of "pointing to the north" comes from the catchword "I can't find the north", and the word formation form is indeed copied from the "guide".

"North" and "South" have opposite meanings, but "North" and "Guide" have the same function. This aroused young people's interest in novelty and novelty, and was immediately widely used and popular. With the use of people, the meaning of "compass" has expanded from the initial ideological guidance to the guidance of all aspects of social life, which is basically consistent with the meaning of guide, and has replaced the position of guide in many aspects and occasions because of its inherent special meaning. Please look at the following groups of examples:

1, autumn mobile shopping refers to the north (Pacific computer website today's quotation column)-boutique shopping guide

2. Network refers to the North (column name of Life Times)-Network Guide (column name of China Bond Information Network)

3. Recruitment refers to the north-a job search guide (both examples are from the website of Beijing Business Administration Consulting Center)

4, audio-visual refers to the north (from the book "Audio-visual refers to the north series" published by People's Posts and Telecommunications Publishing House)-TV guide

5. New Finger North (Sina.com Photography World column name)-Getting Started Guide (Shanghai Hotline SMS Center)

6. Travel refers to the North (Xiangya Medical College Network of Central South University)-Travel Guide (column name of China Tourism News)

From the above example, we can see that "guide" and "pointing north" are equivalent in meaning. However, the difference between the two is also obvious, mainly reflected in two aspects: First, the guide appeared early, with a wide range of users and applications. Refers to the late emergence in the north, users are mainly in the special group of teenagers, and the scope of use is mainly close to the life fields of young people, such as the Internet, movies, fashion and so on. Second, "guidance" is formal and serious. The compass is more casual and relaxed. People use "guide" and "pointing north" selectively in different styles and occasions. For example:

7, 2002 college entrance examination guide

8. China Agricultural Guide

9. Complete Beginner's Guide to the North (a popular online manual)

10, Millennium MM became famous (online game Millennium report)

7, 8 cases refer to the information of college entrance examination and agriculture, which is more formal and serious, while 9, 10 cases refer to the basic operation skills of network and games, which is an informal and relaxed topic, so the former uses "guidance" and the latter uses "compass".

As a popular new word, "Zhibei" has the characteristics of a separable word. It can be inserted between two morphemes, usually the auxiliary words "le", "guo" and attribute, to meet the needs of colloquialism and add humor, lightness and humor, but without changing the original overall meaning. Although the usage of inserting elements in the middle of this word is rare, it can be seen from a few examples that its usage is good in semantic understanding and rhetorical effect. For example:

1 1, ... Walking on land without knowing who to ask for directions. Zheng Liu's Peach Blossom Tribe, published by Changjiang Literature and Art Publishing House.

12, I have pointed him to the north.

13, that time he showed me the north, which made me understand a lot.

(Note: Two cases, 12 and 13, come from the conversations of some netizens in Sina Forum. )

It is precisely because the meaning of "Zhibei" is equivalent to "Zhibei" in some aspects, and the structural form of "Zhibei" is flexible, so the original fixed structural form of "Zhibei" is also flexible, and elements can be inserted between morphemes "Zhi" and "Nan". However, due to its strong solidification, it is not as flexible as the "compass". At present, the quantifier "ge" is generally inserted between "zhi" and "nan", and the original overall meaning of the word will not change. For example:

12, Expert: No north pointing south can be found. -Yahoo China June 2 1 Sunday Bonfire Subtitle.

Imitation words are a common form of coinage in Chinese vocabulary. New words and original words generally explain different aspects, such as "mistress", "second master", "eldest brother" and "elder sister", which bear one aspect semantically and do not overlap. "Guide" and "Knowing the North" are basically the same in semantics and can be used interchangeably in some aspects. However, the subtle differences in expression and style between them make "Guide" and "Knowing the North" shoulder different interpretation tasks and complement each other in some aspects. At the same time, the emergence of new coinage has also brought new vitality to the original words, and the influence of the flexibility of the "cup" structure on "guidance" is an example.