Modification material

Reformation an American women's clothing brand founded by designer Yael Aflalo in 2009. Since its establishment, it has accumulated millions of fans on Instagram. Yael is a staunch supporter of sustainable fashion and truly integrates the concept of sustainability into all aspects of brand reform.

Since its establishment, the brand has been committed to building a sustainable brand image. 80% of its materials come from recycled second-hand clothes, and the rest come from unsalable fabrics in factories. The brand strives for simplicity in production methods, excels in retro sexy styles, carefully reshapes retro style clothes around the world, and injects new elements into classic styles.

The reform not only pays attention to the design of clothing lines, but also pays attention to the concepts of fashion and environmental protection. Their clothes skillfully combine the needs of daily wear with retro holiday styles, and combine American modernity with French elegance and exquisiteness in design, giving consideration to fashion and comfort.

reform

1, design concept: sustainable, a fashion brand aiming at greening the fashion industry without losing its style. At least 65% of the reformed clothes are made of sustainable materials, and the rest are made of outdated materials from textile companies and waste clothes recycling centers. Even clothes hangers and packaging are 100% recycled materials.

2, brand style: French floral skirts and tea break skirts that have been popular in the past two years are classic items of reform. Flower elements and bright colors are very suitable for women who like romantic style.

3. Perfect tailoring: it is the goal that the reform has been pursuing. It pays attention to the line sense of clothing, and always emphasizes the curvaceous beauty of women with slim and smooth design. Whether petite or tall, or women with fuller breasts, they can find clothes that suit them.