Wang Tao's academic introduction

Main academic papers (2005-present) Wang Tao, Zhang Hui, Liu. How to weaken the influence of the country of origin of the product-a study on the influence of product information presentation. Journal of psychology. Cui Nan, Cui Qing 'an and Wang Tao were hired. China Journal of Management Science. Wang Tao,,, Mou, Xie. -Basic research based on American and Indian consumer evaluation and rationality theory. Manage the world. 3: 1 13- 126 Wang Tao, Ling Zhou, Peng Chuanxin, Zhu Xiaomei (20 1 1). Telling stories and building brands: the brand narrative theory of building and spreading stories. Manage the world. 3: 1 12- 123 Wang Tao, Ling Zhou, Peng Chuanxin (20 1 1. Research on consumer face and its perception mechanism. Economic management. 7: 78-88. Zhang Hui. Wang Tao. Liu (20 1 1). Why are customers involved or dissatisfied? Study on the relationship between control illusion and customer satisfaction in customer participation. Nankai business review. 14 (5):158. Finance and trade economy. 12:127-133 Wang Tao, Liu Jixian, Cui Nan (20 1 1). Building an international brand through brand acquisition from the perspective of backward national enterprises. Journal of China Geo University (Social Science Edition) Liu (20 1 1). A summary of the research on the socialization of customer organizations and its future prospect. Foreign economy and management. 33 (2): 33-40 Liu, Wang Tao, Zhang Hui, (20 1 1). A Study on the Influence of Customer Participation on Employees' Job Satisfaction —— Li Hongliang (20 1 1). An empirical test of customer participation in service on employees' work stress. Statistics and decision making. Wang Tao, He Hao, Zhu Fan (20 10). Consumer creativity in new product development: the influence of product innovation task and consumer knowledge on consumer product creativity. Lejin (20 10). Research on brand internationalization strategy from a rational perspective. Journal of marketing science. 6 (4): 38-5 1 (This article was reprinted by Marketing Center of People's Congress 20 1 1 No.5 (theoretical edition)). Wang Tao, Yang Lihua (20 10). Brand Economy and the Construction of "Two-oriented Society": Derivation Based on hotelling's Quantitative Model. China's population, resources and environment. 20 (1):138-143 Wang Tao, Wang Jianping, Yang Lihua (20 10). The resource-based explanation of China's enterprise performance under the transitional economy: the experience of commercial banks from 65438 to 0990 to 2007. Financial research. 8: 6 1-64 Kuoray, Wang Tao, Yan Liang (20 10). Research on the transformation of foreign brands in China based on rational theory. Economic management. 9: 180- 186 Wang Tao, Kuoray (20 10). Research on the mechanism of customers' participation in new product development. Scientific research. 28 (9): 1383- 1387 (this article was published by the Marketing Center of the National People's Congress, No.2010/2 (theoretical edition)). Nan Zhou (20 10). Research on the transformation of foreign brands in China based on institutional theory. Finance and trade economy. 10.114119 Wang Tao and Deng Jin (20 10). National marketing. Ling Zhou, Yang Lihua (20 10). On the marketing paradigm based on value network. Foreign Economy and Management.32 (1): 34-40. Wang Tao, Yang Lihua, Liu Gang, Huo Xinchang (20 10). The expansion of market network, externality and traditional relationship marketing. Academic research. 10: 49-54. (This article was reproduced by Marketing of NPC Information Center Phase 2 (Theoretical Edition) 20 1 1. ) A test of the strategic decision-making style of Chinese enterprises. Journal of Business Economics. April 25-32 Zhang Hui, Wang Tao, Liu (20 10). A summary of customer participation in new product development. China Science and Technology Forum.11:105-1658. Lu Qin (2009). Customer dependence and its influence on customers' participation in new product development. Management science. 22 (3): 65-74 Wang Tao, Xiao Yongpeng (2009). Research on customer participation motivation: from the perspective of self-determination theory. Journal of marketing science. 5 (1): 1-. Yang Kui (2009). The Influence of Customer Participation on Customer Perceived Value: Based on Psychological Account Theory. Business economics magazine. Le Jin Wang Tao (2009). The new development of innovation theory: customers participate in innovation. Xinhua digest. 5: 134. Yao (2007). The implementation path of China's enterprise product innovation strategy: based on the research of transition economy. Manage the world. 9: 85-98 Peng Junfeng and Wang Tao (2007). Why do customers choose different complaint methods when the service fails? Manage the world. 3: 102- 1 15 (this article was reprinted by Academic Abstracts of Liberal Arts in Colleges and Universities, No.3, 2007). Wang Tao, Wang Haijun (2008). Will customer participation definitely satisfy customers? . Nankai business review. 3.4-11(This article was reprinted by Marketing, No.9 (theoretical edition) in 2008). Wang Tao, Wang Haijun (2008). Study on the influence of customer participation on service personnel's job satisfaction. Finance and trade economy. 6: 123-. Kuoray (2008). Research on brand strategy decision of China enterprises based on environmental uncertainty and entrepreneur orientation. China soft science. 3: 97- 107. Wang Tao, Kuoray (2008). Study on the Influencing Factors of Brand Strategy Decision of China Enterprises. Journal of Wuhan University (Social Science Edition). 6: 852-856. Wang Tao, Le Jin, Zheng Jinhui (2008). Exploratory research. Journal of Wuhan University of Technology (Humanities and Social Sciences Edition). 4: 524-527 Wang Tao, Li Zhixiong, Yu Na (2008). Emotional reaction of consumers after failure and its influence on the choice of complaint channels. Business economics magazine. 5438+00: 56-62 Wang Tao, Cao (2007). Relationship pressure in relationship marketing and its influence on customer loyalty. Finance and trade economy. 5: 1 17- 122 (this article is reproduced in the full text of Enterprise Management Research of the National People's Congress Information Center, No.7, 2007). Wang Tao, Fang, You Chun (2007). The Application of Cross-selling in the Management of China Insurance Group. Insurance research. 8: 64-67 Wang Haijun, Wang Tao (2007). Research on the Relationship among Customer Participation, Perceived Control and Customer Satisfaction. Management science. 3: 48-54 Guan Cuiling and Wang Tao (2007). Economic analysis of the inflated drug prices in China. China price. Chen Lurong (2006). Business "Relationship" in China's Local Cultural Environment: An Exploratory Study. Journal of marketing science. 2 (3): 1- 14 Wang Tao (2006). Analysis on the Factors of Independent Brand Decision of China Enterprises. China soft science. 10: 65438. Wang Tao, Cao (2006). Independent brand in the eyes of China enterprises. Economic management. Wang Tao, Qin Hong (2006). The influence of specific investment on opportunism. Management science. 2.22-.Kuoray (2006). Study on the influence of business friendship on relationship quality and customer loyalty. Business economics magazine. 9: 35-4 1 (this article was reprinted by Commercial Economy,No. 1 in 2007). Wang Tao, He Hao (2006). Classification and measurement of switching cost and its influence on consumers. Foreign economy and management. 8: 19-25 Ouyang Xiaozhen, Tu Wei, Wang Tao (2006). Transaction cost and customer value creation model of online retailing. Journal of Zhongnan University of Economics and Law. Xu Lan, Wang Tao (2005). Why consumers create: the development and test of consumer creativity theory. Journal of Marketing Science.1(2):103-117 Wang Tao, He Hao (2005). A summary of the research on switching cost. Journal of marketing science. 1 (1): 84-93 Wang Tao (2005). Enterprise strategic planning with customer assets as the core. Journal of management. Wang Tao, Xu Jianping (2005). Thinking based on value creation network. Scientific research management. Cui Nan and Wang Tao (2005). Research on cross-selling in financial industry. Management science. 6: 59-66 Wang Tao, (2005). A summary of cross-selling research abroad. Foreign economy and management. 4: 43-49. Wang Tao (2005). Enterprise diversification strategy with customer assets as the core. Management review. 5: 46-52 (This article is reproduced in the full text of Enterprise Management Research of the Information Center of the National People's Congress, No.8, 2005). Wang Tao, Yuan Qiaoling (.

Published works "Organizational Marketing", Tsinghua University Press, 2005, monograph "General Theory of Advertising", Peking University Press, 2004, monograph "Advertising Management", Wuhan University Press, 2003, monograph "Evolution of Competition-From Antagonistic Competition to Cooperative Competition", Wuhan University Press, 2002, monograph "Product Management", Customer Asset Management translation, Peking University Publishing House, 2008, Marketing Framework translation, Renmin University of China Press, 20 1 1, translation.