The story of cultural media entrepreneurship

The story of cultural media entrepreneurship

After 80s, girls' cultural media company wrote memoirs for ordinary people.

20 12 During the Spring Festival, 29-year-old Meng Jia was a reporter of Tianjin Daily. She and the sanitation workers from the White House Sweeping Team of Heping District Environmental Sanitation Bureau in Tianjin made a package for the New Year in jiaozi, and wrote a news report entitled "Eat jiaozi early and go to work early", which was published in Tianjin Daily. More than a month later, she quit her job as a journalist for five years and founded the first "Hundred Taste Years" cultural media company in Tianjin to write memoirs for ordinary people. A year later, Meng Jia's company has finished nine books for ordinary people, making ends meet.

The entrepreneurial story of Tianjin post-80s girls, Meng Jia Bai Wei Nianhua Culture Media Co., Ltd.

Giving up the iron rice bowl that everyone envies is like graduating from elementary school and entering junior high school.

Baiwei Nianhua Company is located in the office building in the bustling area of Tianjin. The company has a small area and a simple and warm layout. These furniture are Meng Jia's favorite China style. "The layout of the interview room has been guided by a professional psychological teacher, which can make people feel calm," Meng Jiabian said, pouring tea from the purple sand teapot and handing it to the reporter.

Mengjia University is a journalism major with a good writing style. She also has all kinds of strange ideas in her mind. Meng Jia's ideal is "journalism", although he took a marketing course in college and got a good score of 98.5. After graduation, she became a journalist as she wished.

Five years passed peacefully. 20 1 1 One day in July, Meng Jia came across a Beijing cultural company on the Internet. The slogan is "writing memoirs for ordinary people and publishing books for the elderly". After reading the website carefully several times, she was deeply attracted by the idea. The idea of "publishing books for ordinary people" took root in her heart like a seed.

After a period of market research, Meng Jia found that there is no company in Tianjin that provides memoirs and their extended products and services in the mode of enterprise operation. She consulted many leaders and friends and got unanimous support. "With the prosperity of social material life, people pay more and more attention to personal experience and value experience. Many people attach importance to their own life memories and leave a personal autobiography to their family and friends, which is far more valuable than other forms of gifts. " The words of a trusted teacher in Meng Jia strengthened her belief in starting a business.

On March 20 12, Meng Jia submitted his resignation report. "Giving up the iron rice bowl that everyone envies feels like graduating from elementary school and entering junior high school. Not without nostalgia, just looking forward to better. "

That month, Baiwei Nianhua Culture Media Co., Ltd. was formally established. Named Baiwei Nianhua, it means "life is full of flavors, like water years". The company extends the ideas of its counterparts in Beijing, not only writing memoirs for ordinary people, but also being responsible for interviewing, editing, sorting out all kinds of experience notes, emotional narratives, making personalized creative video products, recording corporate culture for enterprises, and engaging in reprinting old books.

The first book of Baiwei Nianhua is Grateful Heart, which is a hymn she wrote to her parents.

The company has been established, and we have to do it ourselves from planning to writing.

Five years as a journalist has experienced Meng Jia's writing and accumulated her understanding of life. When she introduces to customers, she will tailor it for them. Recorded memories can not only describe the complete experience and social life in detail, but also describe a side or silhouette of life, which can be divided into love articles, career articles and family articles, and then subdivided into memories of first love, hardships in starting a business, brotherhood and other memories of a certain stage of life and a major event.

Meng Jia's first biography of ordinary people is Grateful Heart, which is a hymn she wrote to her parents. Even today, looking through the words and pictures in the book, Meng Jia still feels warm. In the book, she told her parents affectionately: "Time flies, Mom, your eyes are fading, but you gave me bright eyes." Dad, your waist is a little crooked, but it taught me to stand up straight, and your wrinkles are getting deeper and deeper ... "Meng Jia made this book carefully, hoping to remember the love her parents gave her.

"Sincere thank-you notes always pay attention to the little truth", and Meng Jia hopes to help more people remember them and stay for aftertaste. Although this book is only published for ordinary people, it still has to go through the process of 1 1, such as character interview, text arrangement, professional photography, manuscript coordination, beautiful editing design and so on.

With sincere and professional service, customers of Baiwei Nianhua are all passed on from mouth to mouth. A young couple who are new parents have customized a pregnancy diary for their baby. Through this book, they want to tell their children that before he was born, there were great events and ups and downs at home.

The employees of Baiwei Nianhua tracked and interviewed for several months from the pregnant mother to the birth of the child, recording their life and mental journey. When Jin Zhe, director of the editorial department of the company, solemnly handed the beautifully packaged pregnancy diary to the young couple, the baby was just born. "This will be the best gift for children," Jin Zhe said.

Writing a memoir "Millennium Love-Remembering Teacher" for calligrapher Chen Qizhi put Meng Jia under great pressure. During the interview, she and her colleagues didn't ask questions, just turned on the tape recorder and listened quietly to the old man take them back to the dusty past. After returning home, I listened to the recording repeatedly, sorted out sporadic stories, and interviewed and wrote for several months. After receiving the book, Mr. Chen gently rubbed the cover and could not put it down. He immediately wrote a self-created Tibetan poem: "A hundred flowers sing green and reflect red, and the taste adjusts the spring breeze." During Fang Zhirui's reign, the new garden was flourishing and Cai Hua floated into the forest. "The first word of the four sentences is' Hundred Flavors Year'.

Don't be afraid of failure, but try your best; Know yourself clearly, and you have the ability to be confident.

Writing books for every customer is a mature process for Meng Jia.

At the beginning, Meng Jiahuai had a dream and plunged into the business sea. First, he choked a few mouthfuls. Meng Jia began to rent office space generally, and the environment was chaotic. Some customers came to see a circle and left without saying a word; Without money for advertising, all my savings and money funded by my parents were quickly invested, and the market development was slow, and sometimes even the wages of employees were not settled ... Recalling that difficult time, what impressed me the most was the twists and turns in the process of forming a talent team. At that time, Meng Jia didn't understand management at all, didn't know how to divide work responsibilities and arrange work flow for employees, and didn't know how to give full play to employees' specialties: high-end manuscript editors had to do preliminary text sorting work; Professional graphic designers have to go online to collect basic materials in person. "It's like letting a swift horse go to the mill, and the value of talent can't match it."

After the company lost some backbones, Meng Jia thought about himself. Soon, she sorted out the context of human resource management and set up a more reasonable professional team. She provides internship positions for college students and gives them basic writing work. Strong ability can further participate in planning, interviewing and writing, and arouse their enthusiasm. She also used her rich contacts as a reporter to invite many professionals to join the team as consultants, including newspaper editors, university professors, artists and other senior experts in the industry, and asked them to be responsible for improving the manuscript. As a result, a professional and standardized service process has been formed. She also decisively changed the office address and redesigned and renovated the office.

Budweiser Nianhua Company currently has 5 full-time employees and more than 30 part-time employees, and Meng Jia is mainly responsible for market development and team management.

Jin Zhe is an old hand among the employees of the company. 20 12 August, Jin Zhe, who works in a newspaper in Tianjin, heard about Meng Jia's company, but he found the office building where the company was located but didn't know the specific floor. As a result, he searched layer by layer, and when he climbed to the 2 1 floor, he finally found Meng Jia, and they hit it off. Without even asking about salary, Jin Zhe became an employee of the company, because "I like this job and believe that the company will have a bright future".

Ma Guohua, who is nearly sixty years old, is a full-time consultant rehired by the company. "In the beginning, the company had no recruitment plan. I called Meng Jia several times in a few months and asked to join the team, so I want to play a role in this cutting-edge cultural industry. " Ma Guohua laughed at the origin of the company. Although Kang Nan, a young graphic designer, has just joined the company, he is conscientious in his work. He will devote himself wholeheartedly to the non-performance work of designing our company brochure. "Only by promoting the company well can we have more customers." She stated her working principles.

Unlike the founders of ordinary companies, Meng Jia didn't write any position on his business card. She feels that she and her employees are not superiors and subordinates, but friends and partners who start a business together. There is no attendance as an assessment index in the employee's salary table, only performance pay. The company fully respects the creativity of talents and the passion of protecting talents. The working hours of employees are from 9 am to 5: 30 pm every day. As long as they do their daily work well, they can enjoy flexible work and leisure time. When employees are busy, Meng Jia will take the initiative to buy lunch. When employees are tired from work, she will prepare refreshments ... This young team, mainly born after 80s, talks about work together every week, exchanges experiences, listens to customers' stories about the ups and downs of life, learns to share and tolerate, and feels happy in the process of starting a business.

Since its establishment, Meng Jia has invested nearly 200,000 yuan for the company. To her delight, she made ends meet.

At the age of 20, Meng Jia made a clear career plan for himself: first, do a good job in journalism, and five years later, rely on the accumulation and experience of this profession to start his own business. Meng Jia felt very lucky to see his plan come true step by step. "Don't jump ship in a hurry, accumulate more and find the right direction; Don't be afraid of failure, but try your best; Recognize yourself and have the ability to be confident. " She is willing to share some of her experiences with young people who are starting a business or preparing to start a business like herself.

Wei He and His Dream of Cultural Media Company

Wei, a native of Lutan Township, Fugou County, Henan Province, was admitted to the journalism department of Fuyang Normal University on 20 10. In his junior year, he borrowed money from relatives, bought simple shooting equipment such as cameras and tripods, and started the road of video creation.

Without a script, he wrote it himself; Without an actor, he turned to his classmates for help ... He took the people and things that happened around him as the shooting theme, and successively filmed micro-movies such as "Special Skills" and "Stealing Water Bottles". Among them, "The Man Who Stole the Water Bottle" also won the Excellence Award in a video creation competition in the whole province on 20 13. After the "Special Tactics" was uploaded to the Internet, it set a record of daily hits exceeding120,000.

While his classmates were still asleep, he climbed to the top of the building with equipment and waited for the sunrise. After school in the afternoon, the students went out to play together, and he was still concentrating on shooting the charming scenery before sunset ... When he took the edited propaganda film to the class to play, the teachers and students were shocked. I didn't expect him to make such a beautiful picture of the school. This video was later uploaded to the school website as a promotional video.

When I graduated from college in July this year, many students went to big cities to look for jobs, but Wei rented a house in Fuyang city and lived there. During this period, a film and television media company in Hefei wanted to hire him at a high salary, but he declined. One of his relatives was short of manpower for business development in Shanghai, and wanted him to help manage it, but he didn't go either. He decided to use what he learned in Fuyang to start his own business and realize the value of life.

The road to entrepreneurship is full of hardships. First of all, because they have insufficient funds, they have not set up a company and cannot undertake foreign business. Secondly, the equipment is poor and not enough. In order to improve the required shooting equipment, he often uses the money his parents gave him to improve his life to buy a cable player, a reflector and so on. But in post-production, the computer configuration can't keep up, and often a video has to be done all night. He just insisted.

In mid-September, with the approval of the competent authorities, Wei's "Fuyang Lament Culture Media Company" was formally established. He is full of confidence in the future of the company. He believes that with the support of college students' entrepreneurship policy, he can realize my dream in the next few years.

The hero of this college student's entrepreneurial story is Wei. Through his own study and hobbies, he overcame all kinds of difficulties on the road to starting a business and made constant progress towards his dreams. As a representative of college students' entrepreneurship, he is worth learning.

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