What are the graphic design misunderstandings that graphic designers need to pay attention to?

Today, Bian Xiao has prepared some misunderstandings that graphic designers need to pay attention to for those who are engaged in graphic design or studying graphic design. I hope this article can help you. Let's take a look at the content of the article with Bian Xiao.

Misunderstanding 1. Graphic design is free.

Doing design at school is relatively free, but coming out to do design is restricted.

1, time limit

2, cost budget constraints (how big is your format, what kind of materials, what kind of post-processing, whether it involves a third party, etc.). ) Cost constraints must be considered. The client asked you to make a brochure for three yuan, and finally you bronzed and die-cut to find someone to draw an illustration. Six dollars, ten thousand copies more than thirty thousand dollars. What should I do? It's useless to pay for it yourself, no matter how beautiful it is. I hang it in front of my bed before going to bed every day.

3. Restrictions on the use of pictures

4. Copyright restrictions

5, software application restrictions (some cooperation projects need unified software, etc.). You can't use it if you want, which will be discussed later),

There are countless restrictions to talk about. Here, we can't talk too much about time. In short, we should be aware of this.

Positive solution: thinking is free, and design has limits.

Myth 2: Design is creativity.

Design is creativity! How is this wrong again? The whole world, even my grandmother knows that designers should be creative. Aren't you also the creative director and design director? Design is creativity. I want to tell you that there is nothing wrong with your grandmother. Of course, design must be creative, and creativity is an important function of designers.

However, design is not creativity, not creativity! The scope of design and creativity is only overlapping (painting), but design is not equal to creativity, and creativity is not equal to design. In other words, some processes of design do not need creativity. And some ideas cannot be called design.

In the process of implementation, creativity can only be called design if there is a set of solutions, otherwise it is just an idea, and creativity also includes photography, painting, music and so on. Design is not only creative, but also related to all universality, regularity, basic knowledge, basic process and so on.

For example, to make a set of exhibition design, the role of creativity lies in initial thinking, concept extension, material selection, construction scheme and so on, but creativity does not include measurement, calculation, engineering drawings, flow charts and so on in the whole process. These are all included in the design to be solved.

Truth: Design is more than creativity.

Myth 3. Simplicity is a good graphic design.

Simplicity is a good design. This should be heard by everyone. Because whether simple or rich, we must achieve the purpose of reflecting information. However, it is easy to be led into a misunderstanding when designing in the student days. Because of students' strong autonomy, projects are often virtual. Therefore, most multi-information designs will be avoided subjectively, and simple designs can be done well.

But you should know that 99% of the goods in life are informative. And it is purely similar to luxury goods, and it is rarely given to young designers who have just worked. Therefore, it can be said that almost 100% of the designs of new designers are of reference value. This leads young designers to get used to pure concepts and have no way to start. You know, good and excellent design is not only the design of high-end brands, but also a unique concept commodity like Muji.

When a mass brand gives you countless information, you get the best solution through design. This is an outstanding design. Therefore, student designers should not only learn the aesthetic expression of purism, but also practice the ability to integrate and reorganize countless information at all times. Because the common design work lies in the latter. Why don't we do this first? If you have drinks or snacks in your hand, we can pick them up and have a closer look.

A package, which may contain a lot of information:

Product name and logo, publicity language, shelf life, nutrition table, bar code, load limit, environmental protection label, quality and safety mark, net content, partner, special information, ingredients, celebrity endorsement, signature, laser trademark, manufacturer, joint venture, promotion information, lucky draw, warning, applicable scene, historical allusions, etc. There is so much information to manage.

You should also take care of the appearance, structure, cutting mode, folding mode, paper, non-paper materials, preservation technology, printing technology, display effect, ergonomics, recyclability, collocation, disassembly cheapness, portability, protection and so on. This is only the design and production problems to be considered in packaging, and other sales and promotion strategies should also be considered in packaging. I didn't expect that. You have to do so much preparation and consideration.

Solution: Simplicity is just one of good design expressions, not shielding information.

Myth 4: Graphic design is a practical art.

We hear this sentence the most. Why is it wrong? Can be disassembled for analysis. Practical art is practical art, which is a radical phrase. Practicality is decorative art. From a practical point of view, there is no problem. But we should think about whether design is art or not.

Actually, it's not. Art accounts for a large part of design, but not all. This is somewhat similar to analyzing the relationship between design and creativity. Therefore, design is a practical art, and as a definition, it is one-sided and wrong, because the so-called definition is either correct or incorrect. So why is design not just art? Let's give an example, such as web design.

Not to mention web programming, this is another concept, which is only discussed in our professional field. Now there is a best-selling web design book called don'tmakeme.

Think mainly talks about how to let users go where they want to go naturally without thinking through navigation without getting lost. This is a visual process, applied psychology, and even the perceptual behavior research process of touch desire. How many fine works of art do you think there are? Many times it is a kind of science.

Positive solution: Graphic design is a sensory strategy.

Myth 5: Graphic designers should establish their own style.

Graphic designers should establish their own style? That's not right, is it? We began to learn painting, in the process of taking an examination of art major and in the process of contacting with master's design works. Will form this firm concept. Designers should establish their own style.

But, I want to tell you, this is wrong! This question is similar to a student question I collected before the lecture: How do students keep themselves in front of business? My answer is: "What's the use of ego in business? It's not a question of retaining, but giving up on yourself appropriately.

For example, if you do the promotion design of Nokia N96, is it useful for you to keep it for yourself? Can you represent Nokia N96? Therefore, it is the style and personality of the design object, not your style and personality. "That student is from the Institute of Fashion," I added. "If you are a world-class fashion master, no problem, the whole trend will follow you. How much can Louis Vuitton have? "

Positive solution: Graphic designers should establish the style of design objects.

Myth 6: Good graphic design depends on inspiration.

Don't rely too much on inspiration, as a designer said, inspiration is like lightning, and the total amount of lightning you see in a year is less than a few minutes. Indeed, whimsy only takes up a small part of your working hours, so can't you design the remaining thousands of hours?

No, but don't deliberately seek inspiration and deviate from the thinking of work. Mature design thinking is perfect. In other words, when facing a project, it is most fundamental to find a reasonable solution through analysis, judgment, positioning, accumulated experience and own knowledge. A mature designer is steady, not a masterpiece with inspiration, and has no idea. On the other hand, inspiration is of course a great thing. If it appears, you should learn to catch it.

Positive solution: inspiration can make good design, but good design can't rely on inspiration.

Myth 7. Look at the works of graphic designers in the history of design.

You may wonder, did you hear me right? Why don't you let me see all the master works?

It's not that you don't watch, but that you should watch less and make time to watch something else. Why?

Is Fan Xiong Fukuda a master? Of course, he is one of the three great graphic masters in the world. But the main reason why he became a master is his contribution to mankind in graphic language. Then I have to ask again, has Fukuda done commercial design? Did he do it? Of course I do. As a master designer, how can I not? But has anyone seen it? Anyway, I haven't seen his pure commercial works. Mainly for public welfare. The same is true of other masters, who are full of humanistic spirit and professional ethics and deserve it.

However, this has led academic designers to learn to make public service posters instead of real print advertisements. If designers only do public welfare, it is really beautiful and I look forward to it. But in fact, this is not the case. At present, the role of designers is mainly in business. Let's look at some more works. This is the future of foreign countries.

Domestic series of brands. These works are close to us and have a strong sense of existence. The world is made up of thousands of things that keep pace with the times. When I came out, I mixed in.

Positive solution: read more works by the best teams and individuals at home and abroad.

Myth 8. A software breaks through the world.

This sentence sounds extraordinary and full of pride. In fact, I tell you, this is an excuse and self-comfort for lazy people. Laziness in study will bring you countless inconveniences in the future. My suggestion is; Classification rule design software. Specifically, for each type of technology, find the most professional and targeted software.

For some familiar examples, such as bitmap processing, you must use PHOTOSHOP, and you don't have to say that you know vector graphics.

ILLUSTRATOR and Corldraw know at least one, and it is better to be proficient in both, because both of them are excellent and have functions that cannot be achieved by each other.

For example, to do a transparent gradient, CDR can be completed in one step, while AI may take ten steps. All kinds of software of AI and ADOBE have good compatibility. Plus, as I said just now, we need unified software when we cooperate. We can't say that others will use ai. I only know cdr, and then I go back and forth between cdr and AI. Finally, a lot of color information and text information are lost, and the consequences are very serious.

Positive solution: use software to prescribe the right medicine.

Myth 9. Communication is the business of customer personnel.

It is safe to do design in school. At most, I was shot by the teacher. Design in business has to go through many hurdles, including internal supervisors, leaders, customer service personnel, team members and bosses. The taste suggestions of external customers, docking team members, department leaders, small bosses, big bosses and big bosses Xiaomi are too insidious. There are competitors competing with you.

The above is the article that Bian Xiao shared for you today about the misunderstanding of graphic design. I hope that friends who have read this article can handle these misunderstandings well and be an excellent graphic designer. If you want to know more about graphic design, remember to pay attention to the graphic design training of official website, the Jade Bird of Peking University.

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