Traditional Culture Encyclopedia - Photography and portraiture - How to do the online marketing of the photo studio?

How to do the online marketing of the photo studio?

Studio network marketing refers to a marketing method in the operation of wedding photo studio, which is usually manifested in creating profits, maintaining word of mouth, promoting brands, commercial interaction and other behaviors on the Internet.

Studio network marketing is the most virtual and real way to show the studio marketing model. Virtual means that the whole process is completed on the network, and it can be completed independently without the help of the operation of the physical store, while real means the information such as evaluation, market and word of mouth that it maps on the network, which is some real content reflected in the normal operation of the physical store.

The significance of studio network marketing is relatively long-term. Relatively speaking, the development of the network will become the first propaganda media, and TV, mobile media, newspapers, light boxes, street signs, radios and other propaganda tools will fade out of people's sight. As an emerging industry in numerous commercial competitions, the photo studio is at the forefront of new elements. It must be refurbished every two years, there must be two or three large-scale trainings a year, and the products will be updated every quarter. . . . . . Then, when all the newcomers become the darling of the network, the studio should stand in the world of the network and lead the newcomers to understand photography, their own enterprises, the content of shooting and the atmosphere of the photography team.

There are many indispensable conditions for the start of studio network marketing. Usually we can get the following 10 aspects:

1: website construction

2. Forum interaction

3.TQ catches customers

4.QQ communication

5. Follow-up of activity posts

6. Local portals sweep the streets

7: Publish sample photos

8: Guest photo release

9. Network management system evaluation

10: Maintenance of online word-of-mouth value

After the online marketing operation of the studio reaches a certain stage, there will be chaos, that is, popularity, publicity, websites and forums, but there is no income. When the network develops to this stage, it indicates that the studio network has changed from the initial basic maintenance stage to the marketing stage. At this time, the intervention of interactive activities and theme sets will make studio online marketing directly turn popularity into wealth!

At the highest stage, the online marketing of the photo studio will be a direct store model, which is directly controlled by the highest decision-maker of the enterprise, and is an online store that is juxtaposed with physical stores and mutually beneficial!