How does Nikon digital camera segment the market and what are its target customers? What are the needs of the target customers and the marketing strategy of the enterprise?

Nikon's digital business is mainly divided into two parts: SLR and card machine. The target group of SLR is professional photographers, and its main rival is Canon. Card machines have more target groups, after all, this is the largest group in the market.

Compared with other brands, Nikon's card machine is relatively old and has its own optical knowledge and technology. Second, its cost performance is higher than Canon's. It is not cost-effective to give it to second-tier brands. If money is not bad, you can consider it.

I don't know the marketing strategy.