What do you think after watching the fourth episode of "Heroes Behind Big Brands"?

I accidentally saw it refreshed two levels and thought it was good! Recommended.

This time

At the business site

Thoroughly understand the marketing strategy and branding methods

This is the record of production

Seven episodes of business documentary

"The Heroes Behind the Big Brands"

The best business practices of top marketing companies are revealed for the first time.

May 11th iQiyi Record Channel

Changing ideas and changing the future

Economist Zhu Xiqing once said: Whenever there is an economic depression in mankind, Usually there is a gap in human knowledge. Using past experience to guide the future can be a disaster.

This business documentary brings together the business concepts and methods of top marketing companies, such as strategy master Jiang Nanchun, advertising godfather Mo Kangsun

Internationally renowned 4A companies Ogilvy, McCann Bright

Cannes Creative Judge Liu Yang, Digital Marketing Influencer of the Year Hualup President Du Wei

In fact, in the past few years, chief director Guo Xufeng has been directing documentaries mainly on business themes , such as the 10-episode CCTV documentary "Win the Future" focusing on the theme of "management" - filming world-renowned companies such as Starbucks, JAL, Ritz-Carlton, and Flextronics around the world, and interviewing Kazuo Inamori, Semler, Malik, Mintzberg, Tim Brown, Charlie Bryson and other world's top management gurus.

Later, in 2016, he founded Such Records | China’s first commercial documentary production organization and began to focus on top domestic business practices.

When I first participated in this project, I had this question:

What is the concept of commercial documentary?

Who is it targeted at?

Will the general audience have a "malnourished" reaction?

Chief Director Guo Xufeng said:

Business documentaries are still a brand new category for domestic audiences. Although there are currently very few companies involved (almost none), they still have a relatively high Good market prospects.

Future image output requires high-standard vertical segmentation of the audience. Targeting different types of audiences and creating audio-visual information suitable for them to watch and read is the direction of future image creation.

At present, there is very little nutritious content for people with high positions, high education and high incomes (three highs). This is what the creative team learned from chatting with the subjects of this shoot - many corporate executives. information, so commercial documentaries are one of the best windows for the three high-income groups (high income, high education, and high positions) to expand their horizons.

In addition, the natural and real nature of documentaries and the maturity of consumer behavior determine that documentaries will become the standard for communication between companies and the outside world.

▲This is the record founder Guo Xufeng

So, 15 months ago, the team began to ferment rapidly. Chief producer Li Nan, directors An Teng and Cheng Si, director of photography Wang Yongming, Post-production director Li Changsheng, team members Gao Yansong, Yang Jinghui, Niu Yi, etc. joined one after another to start the filming journey of "Heroes Behind the Big Brands".

In fact, for commercial documentaries, ordinary audiences besides the three high-income groups (high education, high income, and high positions) can also benefit. The digital age has made human life more and more simple, and marketing is not a high-income group. Exclusive to the crowd, whether it is work or life, only by learning how to manage can you reach the other side.

The knowledge learned from this documentary may not be limited to shopping mall operators, but also suitable for people who are confused in their lives. Perhaps you can find inspiration for your own business opportunities in this film.

Enterprises are living entities that exist in time and space. The phenomenon of life can easily remind people of a kind of yearning, and the social value created by enterprises shines through all things with ease.

Sustainable development is the most authentic way of survival for all things in the world.

This business documentary series is divided into 7 episodes.

Episode 1: "At this moment, let the thought be present"

Episode 2: "The Creative Power of the Godfather of Advertising"

Episode 3: "Romance" The righteous business tycoon"

Episode 4: "Cleverly conveying the truth"

Episode 5: "The marketing maniac behind the phenomenal case"

Sixth Episode: "International Companies Standing at the Top of the Brand Service Ecological Chain"

Episode 7: "Unknown Challenges of Digital Marketing Leaders