What is integrated marketing?

Integrated marketing is a marketing concept and method that systematically combines various marketing tools and means, and makes real-time dynamic correction according to the environment, so that both parties can realize value-added in interaction.

Integrated marketing is a series of marketing work to plan, implement and supervise the brand in order to establish, maintain and spread the brand, which strengthens the customer relationship. Integration is to integrate independent marketing into a whole and produce synergy. These independent marketing jobs include advertising, direct marketing, promotion, personnel promotion, packaging, activities, sponsorship and customer service.

Integrated marketing takes consumers as the core, reorganizes enterprise behavior and market behavior, comprehensively coordinates the use of various forms of communication, delivers consistent product information with a unified goal and unified communication image, realizes two-way communication with consumers, quickly establishes the position of product brands in consumers' minds, and establishes a long-term close relationship between product brands and consumers, thus effectively achieving the purposes of advertising communication and product marketing.

If you are interested in new media, you can also attend the Global Economic Development Forum on August 29th. The "2020 High-end Seminar for Corporate Integrated Marketing Presidents" jointly organized by Mars Education will be held in Chengdu Tianyi International Hotel. When Internet companies gather, they can sign a free talent transfer cooperation agreement on the spot.

Click on the link to register, hoping to help you.