How to integrate brand into UI design?

1. Clear positioning, extract keywords, and establish an emotion board.

First of all, we need to define the brand positioning. Marty neumayr, a famous American brand scholar, put forward a rapid brand positioning test method: find market segments and target users through brand positioning, and then apply the positioning strategy to the brand identification system, so as to ensure that every brand contact conforms to the brand positioning of the product. After clear positioning, key words are extracted around brand positioning. At first, you can brainstorm multiple keywords, and then filter the remaining core and the most important ones step by step.

Establish a brand emotion board through the keywords determined in the previous step. The brand emotion board aims to create the correct emotion and expectation corresponding to the product, and transform the more abstract concepts into perceptual vision (such as soft, warm, smooth lines and low saturation colors). ), thus effectively guiding the extraction of key elements of the brand and the integration of design.

2. Extraction of expression elements

Extract the design elements that can realize the brand. For example, color is the most direct stimulus to people's senses. Color is not only visual, but also related to all our perceptions. People's feelings about color are a complex. Sometimes you don't even need any graphics, you can think of something just by color. It can be seen that color is very important for the embodiment of the brand and cannot be ignored.

Third, integrate brand contacts.

Brand contact refers to the situation that users have the opportunity to face a brand information. These contact points are the main source of brand information and the key to determine the user's impression of the product brand. For Internet products, we can understand brand contact as a situation in which the brand information is displayed in the process of users generating a demand and then completing this demand through a product.

The above is about how to integrate brands into UI design. I believe that UI designers can better integrate brands into UI design through the above three steps. Friends who want to learn UI design can also try!