Explanation of stp marketing strategy terms

STP is the three elements of marketing strategy in marketing. In modern marketing theory, market segmentation? Market positioning? Market positioning is the core three elements of a company's marketing strategy, which is called STP marketing.

Extended data:

1. Market segmentation: what segmentation? Is it a product category breakdown? No, it's a segmented consumer group-a unique buying group that can be described according to the differences in customer needs (a huge and identifiable group in the market).

2. Positioning: market target selection, you can select one or more markets to enter.

3. Positioning: The scope of market positioning covers a wide range, focusing on brand positioning, market competition strategy positioning and product positioning. The following is a mind map of these two pieces compiled by Brother Hua in his study.

Baidu Encyclopedia -—STP (Three Elements of Marketing Strategy in Marketing)