Summer camp business plan

Lead: Want to hold a summer camp? How to write a good business plan for summer camp? YJBYS, I recommend a model business plan for summer camp to you. Welcome to read!

The first chapter summarizes

A special summer camp may change a child's life. 1992 Mr. Charles Eliot, then president of Harvard University, once said: I believe that a well-organized summer camp lasting several weeks can bring more educational significance to students than a school year? . This sentence inspires us to constantly innovate the form of camp education and bring children a variety of camp-trying education courses.

I. Introduction of the Project

Super camp is a special outdoor development activity for teenagers in Shanxi Province, and it is a super experiential learning. In the activities, they can relax wholeheartedly, improve their personal quality, motivate themselves in the activities, find something that can stimulate their inner heart and potential, let their five senses be completely opened, absorb fresh information like a sponge, open their hearts like never before, think about themselves and feel others, and improve their children's learning ability, thinking expansion ability, communication and cooperation ability, survival skills and social cognitive ability. Let the child's growth happen naturally in the experience.

Our company is different from ordinary summer camps for tourists. We pay attention to the children's own development needs and launch a series of special camps according to their real needs. Our camp includes several special camps and dozens of special activities, which can meet all the experience needs of teenagers. Like our special event? Super field survival training? 、? Mengzheng Chinese Studies College? Wait a minute.

Second, the project purpose

Let children play purposefully, explore themselves deeply, and let growth happen naturally in experience.

Chapter II Project Introduction

I. Project prospects

Sun Yunxiao, deputy director of China Youth Research Center, used this sentence to describe the role of summer camp: summer camp is lightning brought by thunder in the night sky, so that children can see the future; This is a torch that illuminates the children's way forward.

Facts have proved that in such an era of fierce competition, the comprehensive quality of talents determines their social competitiveness. Physical quality, psychological quality, willpower, interpersonal skills and teamwork ability are important components of the comprehensive quality of talents. Summer camp is the best carrier of quality education and a good supplement to school education and family education.

Nowadays, many children live in one-child families, which is the treasure of their parents. They are spoiled and prone to some problems, such as poor self-care ability, poor hands-on ability and strong dependence. Self-centered, lacking gratitude to parents and caring for others; Not strong enough, lack of sense of responsibility, low ability to resist setbacks, timid, afraid to associate with people. This requires children to go out of their homes and campuses and participate in some outdoor quality development activities. In addition, the quality of life is getting better and better, and more and more parents are willing to invest in their children. This shows us the vitality of the summer camp industry.

Second, product introduction

Super camp, super experiential learning. Let children play purposefully, explore themselves deeply, and let growth happen naturally in experience. We have several special camps and dozens of special activities to meet all the experience needs of young people. Exercise children's learning ability, thinking expansion, scientific and technological innovation, spatial intelligence, natural exploration, communication and cooperation, survival skills, physical exercise, social cognitive ability, etc.

1. Special camp

Scout camp? Eagle project? ; Technical camp? Science tree? ; Chinese culture camp? Mengzheng Academy? ; Seaside camp? Beach castle? ; Foreign teacher camp? Foreign father and foreign mother? ; Basketball camp? Dream team? ; English word shorthand camp? Super brain? ; Learn to camp? Super learning ability? ; Independent enrollment camp for college entrance examination? College entrance examination champion? wait for

2. Special activities of Super Camp

(of soldiers) hold up a pot in the ground and start cooking.

Melting ice, building teams, doing well every day, bonfire parties, mind map diaries, camping in the wild.

3. Design concept of featured activities

All curriculum designs are completed by letting students participate in various activities in a specific natural environment. It fully mobilizes the cooperation of physical fitness and intelligence, and is lively. This course encourages students to challenge themselves. Overcome bad psychology such as loneliness, timidity and impetuousness, and temper the quality of will. Go out of school and throw yourself into the embrace of nature. In the process of blending body and mind with nature, the feelings of success and failure are set off in the blue sky, and students will have a strong sense of pleasure and realize their great potential, thus gaining confidence and motivation. Encourage students to feel the importance of the team to the individual. Without the cooperation in the group and everyone's encouragement, individuals can't achieve the goals of the course. As one of the main trends of modern education, the process of experiential education will emphasize students' personal participation and their own feelings in all extended courses, and give full play to students' main role. Learn the skills of survival in the wild, and be able to face all crisis situations with a calm mind and help the companions around you.

Chapter III Company Management

I. Organizational structure and division of functions of the company

1, division of functions

General Manager: The company has a general manager who is responsible for the overall work of the company and is the highest decision-maker of the company.

Executive Department: This is an important department of our company, which is responsible for the specific implementation of the summer camp activity plan.

Propaganda department: through the internet, television, radio, advertising design and other means for the company's

Make preparations for the activities and make our company's special activities well known.

Marketing department: responsible for the strategic planning of the company's market, formulating the overall work plan of the company's market, and proposing the specific direction and scheme implementation of marketing promotion and activities; Conduct market research and analysis, study the development of the same industry, and conduct market forecasting and intelligence analysis on a regular basis.

General manager's office: responsible for organizing, checking and implementing the daily work of the office, financial management and talent recruitment and management.

2. Organization chart

Second, the management team status quo

Super camp has a high-level management team. They have professional theoretical knowledge in management science, human resources, marketing, professional coaches, personnel relations and so on, and the cornerstone of turning theory into experience.

The premise of scientific management is to determine and implement correct and advanced management ideas. We will adopt the people-oriented management concept and attach importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate with all functional departments to realize the overall development of the company and realize1+1> The effect of 2.

Chapter IV Market Analysis

First, the analysis of the current situation of the summer camp market

With the continuous improvement of people's living standards in recent years, the market demand for summer camps is also increasing. Due to the huge profit margin of summer camp, various institutions have taken a fancy to this market. On holidays, many schools, training institutions and organizations have launched various summer camp activities.

1. Overview of the current summer camp

A: There are many kinds. As the holiday approaches, many units in Jinhua are organizing summer camps. Traveling, sketching, exploring, military training, agriculture, picking and even losing weight have all become the themes of summer camp.

B, the market changes rapidly. Changes in consumption concepts, changes in market demand, and self-change brought about by competition in summer camps, one? Change? Words, witnessed every summer camp market in recent years.

A mark.

C, different levels. According to different incomes, consumers have different levels of demand for summer camps. Take English summer camp as an example, the price ranges from several hundred yuan to tens of thousands of yuan.

D. People have high expectations for summer camps. At present, summer camp activities mainly focus on education. For example, parents enroll their children in English summer camps. Parents generally hope that their children's English level can be improved rapidly through summer camps.

2. Problems existing in the current summer camp

A, the price is chaotic. At present, there is no uniform pricing standard in the summer camp market. Many institutions usually do not link pricing with cost, and set prices at will, resulting in consumers often? Don't understand the price? Many consumers pay money, but they don't know what services they can enjoy.

B. the homogenization of activities is serious. Due to the low entry threshold of the summer camp market, many institutions will enter the theme summer camp organized by an institution as soon as they see that it is profitable, and there is a phenomenon of blindly following the trend.

C, the concept is wrong. At present, the biggest problem in the summer camp market lies in the wrong idea. Some institutions regard summer camp as a tool to make money. Some people simply think that as long as people get together on holidays, it is a summer camp. Some people even equate summer camp with tourism or training directly. In fact, summer camp is different from ordinary travel or training. Besides tourism and training, the educational function is the first.

Generally speaking, the current summer camp market is rather chaotic. In recent years, complaints about summer camps have been increasing. The main problems are price fraud, inconsistent accommodation standards and random activities. Exaggerated advertisements, high admission fees, and camp activities that are not worthy of the name.

Stimulated by high profits, various summer camps have emerged.

In order to reassure people, many summer camp organizers intend to use the banner of government departments and associations.

In a word, summer camp is neither a tour nor a training. Look at the current summer camp market, as early as a few years ago. Pack your backpack and go out? Is the form different, which we think is outstanding? Selling point? In order to seize the market.

Second, how to choose a suitable summer camp for children?

1. Decision-making power

According to the survey results, more and more parents of children will seek their own opinions at the beginning of choosing summer camp activities, instead of replacing them. Is it arranged? 7 1.43% parents choose to listen to their children's opinions before making a decision, which can satisfy their children's wishes as much as possible. However, some parents said that children don't know enough about all kinds of summer camp activities, and their judgment ability is still insufficient. They often choose only according to their personal preferences or the opinions of their peers. Therefore, parents only take their children's opinions as reference and still have the final decision.

Step 2 get information

There are many ways to get summer camp information. More than half of the respondents chose to obtain relevant information from educational institutions, followed by media and expanding bases. Another parent interviewed said that he would communicate the information he obtained with his parents around him or ask for the opinions of teachers, which would not only make a more comprehensive judgment, but also make parents feel more practical if they could invite their children's companions to participate in the summer camp.

3. Worrying factors

After getting the relevant information, parents often make a preliminary screening of the summer camp activities they have learned. What factors are considered in the screening process? According to the feedback of the survey results, the core issues involved in summer camp activities, such as content, trainers, accommodation, transportation, etc. , are within the scope of parents' concern. In accommodation, transportation and other supporting services, food hygiene and traffic safety are the most concerned issues for parents. Parents generally report that it is the basic guarantee for the success of the summer camp to send their children safely to the camp and let them go home safely, which is also a key factor affecting parents' choice.

3. What effect do parents want their children to attend the summer camp?

Are you online? What do you want your children to gain through summer camp? In this survey, 23.37% and 22.95438+0% parents chose? Increase your knowledge and broaden your horizons? 、? Improve communication and collaboration skills? . Going out of school, going out of the house and having activities with children of the same age are the characteristics of almost all summer camps. Therefore, let children study more and cultivate their ability to cooperate and communicate with others, which has become the primary effect that parents expect. In addition, 18.89% and 18.27% parents think that it is equally important to cultivate children's self-care ability and enhance their self-confidence through summer camp activities. Summer camp is a good exercise opportunity for children who have been taken care of by their families for a long time.

Colorful summer camp activities add a lot of fun to children's summer life, and also give parents more choices when arranging their children's holidays.

Chapter V Marketing Organization and Management Mode

First, create a self-managed marketing team.

Self-management team is a truly independent team. Team members not only discuss how to solve the problem, but also personally implement the solution to the problem and take full responsibility for the work.

Second, use project management.

1. Advantages of project management:

First, the concept of integrated marketing is established. Project management emphasizes the participation of all relevant functional departments, not just the marketing department to undertake all marketing work. Financial department, R&D department, purchasing department, production department, quality control department, human resources department and other functional departments participated in part or even the whole project management process, and cultivated it tangibly and invisibly? Full marketing? The concept of. B, establish a team culture. Project management breaks the hierarchical concept in the traditional organizational structure, encourages the corporate culture of mutual respect and innovation, and promotes the operation of enterprises to a new height. Reduce marketing costs. D, enhance the flexibility of the organization

E. value-added of human resources. The outstanding advantage of marketing management mode based on project management perspective is that it can link activities, departments, tasks and personnel, so that departments and employees have clear goals and clear performance. This overcomes the one-sided and overlapping information of marketing functional departments in the past, and realizes the enjoyment of information. Project participants become compound talents through training and work practice, which broadens the direction of career development and makes the labor force realize value-added.

F, ensure the realization of enterprise strategy.

Third, the marketing organization plan

Recruiters and trainers encourage the promotion of summer camp activities.

Project control and feedback

Fourth, team motivation.

Purpose:

A, improve team morale and enthusiasm, and stimulate unlimited potential! B, create the acceleration of development and achieve a rapid breakthrough! C, unite the team and build a first-class marketing team!

Verb (abbreviation of verb) salary method

Salary = basic salary+commission+subsidy+performance competition award principle: low basic salary, high commission.

Chapter VI Financial Budget

The whole course expenses are open and transparent, including: medical examination expenses, entertainment items, training fees, accommodation fees, summer camp clothing expenses, insurance expenses, and transportation expenses during the activity. If the travel agency fails to achieve price transparency, it shall be ordered to do so. Part I Registration of Sources of Funds

The second part is cash flow analysis.

Part III Income Statement (RMB)

The fourth part of the marketing budget: 1, leaflets 1000 350 yuan.

2. Classified advertising version 50 yuan/day? 7=350 yuan 3. Training cost 420 yuan/person? 15 people =6300 yuan. 4. Recruitment online information is free. 5. Car TV advertising for two months in 370 yuan.

6. The salary of personnel is * * * yuan per month14,500 yuan, and each person is subsidized 120 yuan? 15= 1800 yuan 7. The cost of the three-day summer camp is 450 yuan/person. The total cost per person is 1 129.25 yuan.

9. The total travel cost is 9 19 yuan/person based on the calculation of 20 pairs in each of the three phases. Price 1500 yuan/person, the total profit before tax in the third phase is 69,720 yuan.

Appendix: Table 1

Application form for summer camp participation